The 1964 World’s Fair which was held in New York was a very big deal. I wasn’t lucky enough to attend the fair, but I did read all about it in Life magazine and other publications. It was all about the future, and how in order to survive all the countries were going to have to declare peace. If only…
My friend Mod Betty at RetroRoadmap.com sent this gem my way recently. She was selling some things when her neighbor noticed that the flags looked like they read “World’s Fair.” You can barely make it out, but once you know the words are there, you see them.
This part of the print rather confirms that this is supposed to depict the 1964 World’s Fair. The big globe, or Unisphere, was the centerpiece of the fair and still can be seen at the site of the fair in Flushing Meadows.
The giant clam shell structure is probably the General Electric exhibit, The Carousel of Progress. I can remember seeing it at Disney World in the 1970s.
Correction: This is the Traveler’s Insurance exhibit, as identified by Rebecca.
My guess is that this fabric was made by a fabric printer who was trying to capitalize off the popularity of the World’s Fair without having an actual connection to it. There were a lot of corporate sponsors, and I imagine they had their own official fair products for sale. This fabric was close enough to the images of the fair for everyone to make the connection, but not close enough to actually claim to portray the fair.
A big thanks to Mod Betty for the wonderful addition to my collection.