Ad Campaign – Howland Swim Caps, 1952

Soft, Lovely, Dry Hair Thanks to 

U.S. Howland Hair-Dry Swim Caps

1 Incurving V-Ribs keep water out!

2 Watertight suction band seals hair in!

3  Small, medium, and large sizes assure perfect fit.  Special size for children.

Swim and dive all you like, Howland protection stays with you.  Buy U.S. Howland Swim Caps wherever bathing accessories are sold – in Chartreuse, Red, Yellow, Blue, and White.

Note that the “in-curving ribs” are patented.  Whether or not the ribs actually worked is another matter, but  patents are good because patent numbers are often found inside swim caps  and are a useful tool in dating an otherwise tricky item.  Just remember that the date is not necessarily the date the item was made; it is the earliest possible date of manufacture.

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