Everygirl’s was a magazine for members of the Camp Fire Girls. The Camp Fire Girls were established in 1912 as an organization for girls that was an alternative to the Boy Scouts. Interestingly, Juliette Low was busy at the same time organizing the Girl Scouts, and in the early days of both organizations there were several attempts to merge the two groups.
Almost all the issues in my collection have ads for middies. In one issue girls were reminded:
A clean middy a day will keep life gay. Yes, there are middies and middies. Not every piece of cloth cut with a sailor collar and long enough to go over your skirt is acceptable to Camp Fire Girls. We want cut plus style, don’t we? And sometimes we want those stunning corduroy knicker suits.
In the early days of the organization the Campfire Girls were strongly influenced by “Native American lifestyle,” which included members making and dressing in an Indian style dress and making up an Indian name and symbol for oneself. I’ve seen dozens of these “Indian” dresses for sale over the years.
Through the magazine girls were encouraged to live a healthy and active lifestyle, which included sports of all kinds. I love how these girls were active and well-dressed. An article about winter sports reinforced the idea of looking fashionable:
…Gladys, the fashion plate of the crowd, had achieved a very elegant effect. She wore forest green corduroy knickers, a green suede windbreaker and a green beret, and double socks, the short ones turned down over the top of her ankle-high elk skin shoes. She looked stunning. Moreover, the outfit was both warm and practical.
The magazine seems to be targeted toward teen girls, and this 1931 cover has an older looking girl on the cover. All the issues mention appropriate dress for girls, but the 1931 issue also includes some pages that actually feature fashions. I find it interesting that a magazine for a camping organization was also in tune with girls’ desires to look fashionable.