Ad Campaign – Cutex, 1967

Catch a perfect wave of color from Cutex

…True color – blended into lipstick with a new kind of smoothness – awash with a frosted gloss!  Cutex, actually Cutex created it.  The perfect combination of the things you loved about lipstick with the modern message of gloss.  Four luscious looks you’d brave the briny for.  It’s the new wave of Fashion – from Cutex, with color coordinated nail polishes.  You’ll find the effect positively tidal.

It’s rather interesting that this is an ad for a product that you can’t even tell whether or not it is being used.  That was the state of lips in the mid to late Sixties though.  The lips were truly barely there, but note the heavily made up eyes.

And also note, there is no bathing or surfer cap!