Ad Campaign – Dorset Fabrics, 1947

The sun shines on Mr. and Mrs… who have carbon-copy tastes about vacations, about fabrics to live in.  They like the utterly young firm feel of Whaler, that good gabardine from Dorset…they like the way this playmate to all America holds its shape through sports and travel. Whaler is a whale of a fabric for rainwear too.  It’s but one of the new Dorset fashion fabrics going places in men’s wear, women’s wear and sportswear.

I think this is a rather clever way to show off the colors available in this new fabric, with Mr. and Mrs. looking on and ready to enjoy a vacation by the pool.  You can’t tell it so much from my photograph, but the ad photography is crisp enough that you can see the twill and texture of the fabrics.  There is even a gabardine sun.

From the always fantastic American Fabrics, issue 4, 1947.

3 Comments

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3 responses to “Ad Campaign – Dorset Fabrics, 1947

  1. LOVE the Dorset Fabrics….thank you

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  2. Yes, a very unique and artistic ad… Fun too!

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  3. It’s hard to find textile ads anymore. Old pattern magazines are full of them, but there are hardly any today.

    Like

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