Ad Campaign – Jantzen Kharafleece, 1951

That wonderful top-to-toe look…

it’s Kharafleece

sweaters

skirts

and match-mate

sox

all together now-

heavenly sweaters and skirts

in Jantzen-exclusive

Kharafleece: purest virgin

worsted wool, nylon and

miracle vicara… cashmere soft…

washable… practically

wrinkleproof.  And stunning sox for an echo!

The question in my mind was what the heck is vicara?  I had seen the fiber listed on sweaters from the 1950s, but I’d never really given it a lot of thought.  As it turns out, vicara is a protein fiber that is extracted from corn.  Those twentieth century chemists were nothing if not creative.

As were the ad copy writers.  See how they tied together vicara and cashmere?  It’s enough to make you think there was a vicara goat.

9 Comments

Filed under Ad Campaign

9 responses to “Ad Campaign – Jantzen Kharafleece, 1951

  1. I love your “Vicara Goat” comment! very funny. You got a laugh out of me for that one.

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  2. Your are right about those inventive chemists and engineers from that time period. The American Textile History Museum has a chicken feather suit from the late 1940s.

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  3. Wouldn’t it be nice to have some sort of dictionary of all those post war fabrics, what they were made of and why they were discontinued. I’ve read that some emitted unpleasant smells.

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  4. Thanks for the laugh! Vicara, sounds like Vicuna, — close enough! (actually the White House “vicuna coat” scandal took place a few years later, in 1958. Perhaps the presidential aide who had to resign after accepting a vicuna coat as a gift didn’t realize how valuable it was. See http://online.wsj.com/news/articles/SB10001424127887323392204579073090614851288

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  5. You’ve burst my bubble telling us that vicara is from corn. Maybe it was named that because it’s “vicariously” a fiber? Those outfits look comfy, though.

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  6. Before I read witness2fashion’s comment, the name vicarra rang vicuna bells in my head. It also occurred to me that the company was trying to have customers think of vicuna and I wondered how many other developed/engineered items were created for the innovation hungry 1950’s consumer?
    Textile mills were creating quite a few blends at the time and, I would assume, patenting their proprietary cloth. I have a beautiful late 1950’s/early 1960’s coat in “Morambo” and I have yet to find any online information. It is a very pale camel colour that is soft, quite light and warm with a mink collar.
    I am guessing that it could be mohair and camelhair blended with lambswool.

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