Lombard Blouses for the College Girl, 1918

Some time ago I wrote about two little catalogs that I had acquired.  They were from the Henry S. Lombard company, a maker of girls’ school and outing clothes.  I was recently pleased to add another Lombard catalog to my collection.  This one, from 1918, is the earliest that I have.

From the catalog:

“We want to again emphasize the fast that we are the original and only makers of the Genuine Lombard Middy Blouses and Suits.  We receive letters asking is our goods can be bought at other stores throughout the country.  They cannot.  We sell direct from Boston through this catalogue to the individual customer, with only one handling and one small profit.”

Lombard seems terribly eager to assure the buyer that this is the genuine article.  Surely there were not “fake” middies in 1918.

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Lombard advertised as selling yachting uniforms, and even if one’s “yacht” was only a canoe, these skirts and middy blouses were just the thing.  As you can see from the photos, they were also right for tennis, golf, and reading.

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Here we see more clothes for active sports, including breeches. “The great demand for a practical substitute for the skirt, allowing greater freedom of motion, had prompted us to design the Camp Breeches shown in the picture.”

The silk tie was available in several colors, including Wellesley Blue, Dartmouth Green and Vassar Rose and Gray.

The skirts and sweaters on this page seem to be good for classroom wear.

Coat model 212 is described as a trench coat, a term that came out of the war that was beginning to wind down in Europe.  Note how very different it is from a modern trench coat, but the wide belt and pockets do give it a bit of a military air.

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Click to enlarge

All the bathing suits on these pages were made from wool or cotton jersey knit.  Several of the models have “attached tights”, something I’ve never seen in an actual garment.  I love the variety of bathing caps they offered.  Model  83 is referred to as a “smart jockey bathing cap.”  Note the bill.

 

6 Comments

Filed under Collecting, Proper Clothing, Sportswear

6 responses to “Lombard Blouses for the College Girl, 1918

  1. Wonderful cover on that catalog! I’d like to have one of those breeches outfits. My first reaction to the models was “gee, they are kind of short and dumpy”. When did ordinary-shaped models get replaced with the, um, willowy kind, thereby influencing our notions of body proportions?

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  2. I love these catalogs of yours! Where do you find them? And I think a bill on a bathing cap is something we should bring back now that we know a lot more about sun damage.

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  3. It’s interesting that most of the middy blouses shown are being worn tucked in. Those shapely waists were about to disappear. Thanks for posting this marvellous catalog! I can’t see a middy blouse without thinking of you.

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