Growing up in the 1960s, I can remember bowling being a very big deal. The leagues that met weekly to compete were an important social function for many people in my community. My parents didn’t bowl, but the parents of a friend were in a league so I often went with them to the lanes. I learned to bowl (badly) and was never any good at it, but as I said, the social part of it was really the point.
In 1958 Brunswick, a maker of bowling supplies, published this booklet that was aimed to encourage women to take up the sport.
Bowling is a graceful, rhythmical sport. A fun sport that’s not strenuous yet so good for the figure.
Marion Ladewig really was a professional bowler. Here she is on What’s My Line? where she actually stumped the panelists.
The booklet is full of photos of attractive – and slim – women bowling, intermingled with dieting tips and how to score the game.
Here we have Mrs. Ladewig helping a young woman pick out a ball. One thing I did not realize is that “Shoes are made for both right and left-handed bowlers…” I’m left-handed, and I can’t ever remember being offered left-handed shoes. Not surprising since I always considered myself lucky if they actually had the right size for me.
Of course the booklet would not be complete without an ad for Brunswick equipment. I was especially interested in the shoes, mainly because bowling shoes can be a bit of a problem to accurately date. I’d sure like a pair of the Princess Brunswick, in red, please.
The back cover has one last reminder, that bowling is a fun activity for the entire family.
In my bowling file I found another booklet, which is less soft-sell, more sports-minded. I only picked it up because it is labeled “Compliments of Misty Harbor.” I thought that was an odd sponsor considering Misty Harbor was a maker of rain coats and jackets, not something one would wear while bowling.
And once again, here is the bowling team from 1956. I find it interesting that all the advertising booklet women are wearing skirts and dresses, but the real bowlers are outfitted in slacks.