a’hunting you can go… and fishing you can go and that’s not all! These new Jantzen jackets are as versatile as all outdoors. They’re for golfing. holidaying, going to college or relaxing, for everything that’s fun to do…
You really can’t ask more of a jacket than that.
Today it is always news when a fashion company moves into a new line, say when a maker of menswear develops a line for women. If you look back over the history of clothing companies you can see that this is how the industry has operated over the years. Expansion often meant veering from the product for which the company was known. In this case Jantzen, which was a long-time maker of swimsuits, was dipping their toes in the sportswear waters. They had developed a line called “Sun Clothes” which was mainly tee shirts and shorts, but they were also expanding into winter sports.
I have no idea how successful this idea was, but with the exception of 1940s figural sweaters, I don’t see a lot of winter time Jantzen that is older than the 1960s.