Ad Campaign – Ship ‘n Shore, 1957


for the feel of luxury… whisper-soft acrilan knit sweater blouses

One of my all-time favorite ad campaigns was run by blouse maker Ship ‘n Shore in 1957.   Even though by the late 1950s photography was replacing fashion illustration, they went with an illustrator who captured the lines and details of the blouses beautifully.

Even though the ads are lovely, the campaign didn’t last long.  By the end of the year Ship ‘n Shore was back to using photographs to advertise their blouses.

You can see two more of the ads in a post from last year.


Filed under Advertisements

13 responses to “Ad Campaign – Ship ‘n Shore, 1957

  1. Hi Liz….
    The illustrator from last year’s Ship and Shore Ad is my favorite with the soft flowing lines. I think he showed the blouse even better than a live model would have. (in my opinion).
    I also checked your Etsy Pattern Page….Let me know when you show short or 3/4 length or short swing back coats…with dohlman sleeves….early 50’s I think. Enjoyed todays blog…I did not realize there was a time period with a switch from illustrations to live models photographed. Thanks.


  2. WOW AGAIN, YOU are so great!!!! What FANTASTIC art !!!LOVE it ..i certainly hope you can have some of this framed or advertise these…they are to be enjoyed!Go Lizzie!!!!


  3. I love these illustrations. So simple, and yet the ladies look so lively and elegant–even without their noses!


  4. Love them. Thanks for sharing. It’s such a pity that so often the illustrators went uncredited. Same applies to the creators of a lot of book jackets/designs. Would really love to know who this illustrator was.


  5. Hm, I can’t say these are my favorite ads ever. Those gals are pretty spooky-looking. But I do still want a “whisper-soft sweater blouse” so the ad copy is working on me, anyway!


  6. I wonder what the illustrator had against noses? But these ladies do look quite elegant and carefree. Maybe it’s because they are wearing Acrilan and Taslan, instead of acrylic and polyester!


  7. Ah, yes the downfall of the illustrator. It was a sad, sad thing, especially as I ADORE vintage, especially mid-century illustration, and what is so sad it that it was never considered a TRUE art form. For all Mad Men showcased, I especially liked the sad tale of Sal as he attempted to make the transition from illustrator to director.


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