Ad Campaign: Dueling Textiles, 1969

Synthetic fabrics were nothing new in 1969, but they had been improved to the point that they seemed like a new idea.  Rayon and acetate had been available to consumers on a large scale since the 1920s but there were lots of problems with the fabrics.  They often were prone to shrinking, and there are even stories of women who got caught in the rain in a new rayon frock who then had to give the dress to a much smaller sister.  The dyes used, especially blue, could be unstable, with blue often turning to a pink or dark red.  They wrinkled as badly as natural fibers, and they were bad to retain odors.

The 1950s brought Dacron polyester which was usually blended into cotton.  Polyester had the advantage of being wrinkle-resistant, color fast and it did not shrink.  By the 1960s 100% polyester was being knit into what seemed to be a miracle fabric. It looked to be well on its way to replacing both cotton and wool knits.

The 1950s and 1960s must have been great days for those in chemical research.  People really did buy the famous line from DuPont,  “Better Things for Better Living…Through Chemistry.”

So with all these advantages to Tritessa, why would anyone want to buy silk?

Because as the International Silk Association tells us ten pages later in the same magazine, “Only Silk Is Silk.”

Researchers continue to improve synthetic fabrics.  The polyesters of today are far superior to the hot and heavy double knits of the 1960s and 70s.  Rayon is colorfast, wrinkle-resistant, and it no longer shrinks in the rain. Still, it has to be repeated, only silk is silk.

8 Comments

Filed under Ad Campaign, Viewpoint

8 responses to “Ad Campaign: Dueling Textiles, 1969

  1. cdrenan@ncrr.com

    My dad was a chemical engineer for Dupont in the 60’s and I believe he worked at a dacron plant back then. Seemed like everything had some dacron polyester in it, including spools of thread.

    Liked by 1 person

  2. Oh, I could not agree more – only silk is silk!

    Like

  3. TOTALLY! THE only silk is the real thing!.

    Liked by 1 person

  4. Isn’t that the truth! My mother won’t buy rayon because of bad memories from her youth…and I feel the same way about polyester. And what could replace silk?

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s