1960s Kleinert’s Beach Bags

Things seem to come in bunches, as I recently found two really great Kleinert’s beach bags from the 1960s. Kleinert’s was/is a maker of rubber products, and so was a big player in the swim accessories market. I’ll share more about the company at the end of this post.

The bag above is canvas that has a layer of rubber fused to it. You can see it on the left along with the label. This bag dates to 1963.

I can say that with certainty as I found it in a catalog from 1963. In the description it is mentioned that the bag was also available in black, white, and tan.

The second bag is, according to my guess, a bit older, and may possibly date from the late 1950s. I love the design of this one, and the fact that it was never used and still has the hangtag.

When not in use, this bag stores flat. When being used, it takes the shape of a diamond.

The tag had a great late 50s or early 60s look. When was orange combined with pink hip? That might help nail down the date on this one.

This bag has the same label (with the addition of the copyright symbol) and the same rubber lining as the 1963 duffel. It looks like the rubber is degrading, but that is actually the original cardboard liner.

The following history is copied from a post I wrote in 2011.

Kleinert’s was started in 1869 as I.B. Kleinert’s Rubber Company .  The owner,  Isaak Kleinert, started the company to produce his many inventions, all consisting at least in part of rubber.   The company’s fortune seems to have been made on the dress shield, little rubber crescents, covered with cotton, that were basted into the underarms of one’s frocks.  In the days before antiperspirants, these little shields saved many dresses from ruin, and many misses from embarrassment!  I’ve found many vintage dresses with the dress shields still in place.

But Kleinert’s was not just about dress shields.  According to the Kleinert’s website, Isaak Kleinert also invented the shower cap, rubber baby pants, and the shower curtain.  For many years they also made rubber swim accessories, such as bathing caps, shoes and totes.  They even produced a limited line of swimsuits.  I’ve seen Kleinert’s ads for rubber-lined swim caps as early as the 1910s, and they were made at least into the 1960s.  But by the 1970s, the swim cap was old-fashioned, and rarely worn except by grandmas and competitive swimmers.

This business is still in operation, still making shields and other moisture protection products.  And, quite nicely, still made in the USA.

Update: I found a reference to pink and orange in Claire McCardell’s 1956 book, What Shall I Wear? “I have discovered the excitement of orange and pink… Granted that orange and pink may be too bold for a drawing room in midwinter. But what about wearing it to a resort? I am sure you will find that the two colors fade into harmony in the Mediterranean sun.””



Filed under Collecting, Sportswear, Summer Sports, Vintage Clothing

12 responses to “1960s Kleinert’s Beach Bags

  1. seweverythingblog

    Oh wow! I did a double take on seeing the blue Kleinert resort bag. Years ago I made myself a black evening bag exactly like it, except in black bengaline fabric, and adding beading & fringe to the edges. It’s (or was) a Vogue pattern, I think. Just like your Kleinert, it lays flat until you pick it up. Mine has a tassel on the bottom. It very picturesque. Thank you for posting 🙂


  2. Great bags–I especially love the striped ones–and how nice that the rubber hasn’t degraded on them!


  3. We had orange and pink towels in the sixties, together with cobalt and hunter green ones.


  4. I have never heard of Kleinert-The blue one is cute and amazing that after all these decades it still has its hang tag.-but that stripped black, white and tan is a timeless classic.


  5. I was so glad when I found the catalog photo, because even though it looks 60s to me, it also looks so modern.


  6. Christina

    You see that pink/orange combination in advertising in the late 1950’s so the tag looks about right for that period. If you are thinking pink/orange fashion palette then 1960 onwards for that kind of colour blocking. Will send and image.


  7. Theresa Tucker

    I went to a summer camp for girls from 1974 to 1983 and we wore swimming caps for the swimming and diving lessons….but they were always boring plain white ones.


  8. Claritza

    Bathing caps always gave me a fierce headache. And as tight as they were, they somehow let a lot of water in anyway. I was so happy when they were no longer required! Remember the argument that many males in the 60’s had longer hair than some women, but weren’t required to wear bathing caps?


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