Two Early 1960s Blouses – Emilio Pucci and Haymaker

Several years ago I wrote about a ski themed blouse by Emilio Pucci. This is not it.

This is the Pucci blouse, as it was photographed by the seller, Erawear Vintage. I had always regretted not buying it, so when the similar blouse at the top of this post was put up for sale, I decided to add it to my sports-themed collection, even though it was not the real thing.

Actually, the blouse has a pretty good label, Haymaker.  Those of us who were around in the 1960s might remember Haymaker. It was a label owned by the David Crystal company, the company that also owned Izod, and which held the American license for Lacoste crocodile shirts. Haymaker made mainly sportswear and business attire for women. I’ve looked all over, and I can’t find a connection between Haymaker and Pucci, but the Haymaker blouse can’t be an accident.  The two shirts are just too similar.

The Haymaker blouse has Sestriere in script as part of the border.  The Pucci blouse has various Alpine ski resorts in script as part of the design.

There are no actual skiers on my Haymaker blouse. It’s made of a very nice rayon, while the Pucci is silk.

I was happy to find a different Pucci blouse with a ski print. It’s a bit plain to be a typical Pucci, but not all his early work was bold and geometric.

It also has the name of, I presume, a ski resort, but I can’t quite figure it out.  I do love how the script forms the tree.

The back really is fun, with a variety of crazy skiers working their way to the hem.

One of the best skiers is this mermaid. What’s really interesting is that Pucci also made a sports themed dress that used a mermaid. You can see it on the old post.  In fact, the design of the dress fabric is very similar to my Pucci blouse in that both have a small overall scale.

If I remember correctly, the Pucci sold by Erawear did not have the Emilio name in the print. Mine, does, as you can see above.

Pucci is so representative of the late 1960s and the 70s aesthetic, but I love these early examples more. I love how he showed one of his passions – skiing – in the print. I may not be typical of what we today envision as “Pucci”, but how clever are these print?





Filed under Collecting, Designers, Novelty Prints, Sportswear, Winter Sports

17 responses to “Two Early 1960s Blouses – Emilio Pucci and Haymaker

  1. Stan Rutstein

    I was in the business in Haymakers good years. A very different fashion business in that generation-never to be seen again.

    Life has changed!!


  2. incidentally Abetone sounds like “large abete” where abete is the Italian word for a fir tree


  3. ceci

    The mermaid is fabulous – I’ve never seen anything like this print. Who is doing anything this creative now, I wonder?



  4. I love the ski print blouse, so detailed.

    Further to Judith’s comment, I think Abetone is a ski resort in Italy, in the Appennines.


  5. jacq staubs

    I too remember the Haymaker name / label from the 60’s. Thank you for the history behind the label. I did not know Pucci was so diversiified in style. Only equated him with his geometric prints. Stan is correct – as you well know. To those who worked in it (personally) i find it unrecognizable. Nice comments. Thanks all.


  6. What fun blouses! Both great, but I adore that Hayymaker – so 60s exuberant without the clashing quality you sometimes get with mixing a lot of different colors and patterns. Thanks for sharing!


  7. my previous comment seem to have disappeared….?
    the “plain” Pucci shirt reads “Abetone”, which is a ski resort in Tuscany, Italy


  8. Gorgeous pieces – Abetone is the ski resort in Italy and it’s quite clever as ski wear was how Pucci first entered fashion.


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