February 1967 Vogue Patterns Counter Book

I don’t have a lot of vintage sewing pattern books because they are always expensive. They are also massive and heavy. But occasionally I’ll run across a bargain that is added to my print collection.

1967 was an interesting year in fashion. For the most part styles were still streamlined, a trend that began in the late 1950s and was at its most important as the Mod look. But change was in the air. Designers were beginning to tire of the mini length, and there was a definite turn toward the “romantic”, with ruffles, bows, and gathers in abundance.

One really great thing about the big pattern books is that even though they were issued monthly, they continued to show patterns from previous seasons. Because of that you can see the slow progression of fashion. This super suit is actually from 1966, and though it has elements in common with the Givenchy dress above, (similar collar, bow) it’s easy to see how fashion might be moving in a different direction.

One thing I found to be really interesting was that there were very few teen fashions in this catalog. After all, this was the 60s when youth reigned. Most of the styles they did offer had a very definite Mary Quant vibe.

Quite a few patterns offered a pants option. The hems of these seem to be quite narrow, as bellbottoms were coming on strong. This catalog had styles ranging from slim cigarette slacks to full-on bells. No true hip-huggers though!

Leave it to Pucci to offer something really far out. I’ve seen a lot of vintage patterns over the years, but there were quite a few in this catalog that I’ve never encountered. My guess is this design was just too much for the conservative dressers of the South.

At first glance I thought this Grès suit was from Givenchy. That’s because I have in my collection an almost identical suit made by Givenchy in 1967. The main thing is the checked fabric. I see this same check over and over in this catalog.

I’ve always thought this Lanvin design was a bit odd. It’s from 1964 or 65. Interestingly, that is a jumpsuit instead of a top and shorts.

Simonetta won my heart with this top. It appears to be from 1965.

She also has me with this one.

Since this is the February book, there aren’t a lot of swimsuits. But I do love this one.

I was twelve years old in 1967, so most of the designs in the Vogue book were much too sophisticated for me. Besides, the two stores in my little hometown that carried sewing patterns did not even bother to offer Vogue. To get those, one had to go to Asheville.

12 Comments

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12 responses to “February 1967 Vogue Patterns Counter Book

  1. Michellebeth

    Oh how I longed to have one (or two or three) of these back in the day. I would spend hours looking through pattern books in the store. How to decide??? When I asked I was always told they got sent back to the pattern companies. My guess is they got sent right to the incinerator. And which came first—the pattern or the fabric? You are right about ’67 being a transitional year. Monterey Pop was 1967, Woodstock was 1969. Between those two years things got very Bohemian. Amazing how much here could be worn today. And I also love the Simonettas!

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  2. Love seeing the pictures from your Vogue Pattern Book. I remember when I was sewing things for myself back in the ’60s-’70s loved looking at the Vogue patterns. Never bought one because the prices were out of my range. You know I was sewing and trying to save money. Thanks again for sharing it is nice to know that they are still around.

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  3. KeLLy aNN

    Best year EVER!! “)

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  4. jacq.staubss@yahoo.com

    You were 12 / i was 19! I was in college /and working in the art department at Key West fabrics/ Lilly. I mention this because i would see Vanda leafing thru the patterns. I love the Lanvin A symetrical tops / skirts/ pencil pants. ( she used them even though she cut her patterns on my mother / her/their model).Vanda used the Lanvin . The crisp clean lines of these were perfect for adapting print – coincidence?!

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  5. I have a 1960 Advance Pattern Edith Head Book for sale on eBay. It is listed for 50 and I can’t believe no one has picked it up. Maybe I have it listed incorrectly.
    The pictures are amazing

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    • Beth

      I typed “1960 Advance Pattern Edith Head Book” into Ebay’s search bar and nothing came up, so there’s a good chance it’s not listed properly. I buy and sell vintage on Ebay a lot — feel free to get in touch if you need help.

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  6. I am familiar with the Pucci, but not the black and white version. OH MY. That’s going on the sewing bucket list. Thanks thanks thanks!

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  7. Claritza

    My Mom was an excellent sewist, but even she only used Vogue patterns to make a few formal dresses. We teenagers knew they required very advanced skills, and of course, were expensive!

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  8. I love seeing things through your eyes! And is that Pucci pattern why you are looking for Pucci fabric?

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  9. Donna

    I do believe the checked fabric you referenced is Tattersall. It was very popular in the mid-sixties. Back then it was referred to as tattersall plaid.

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  10. ceci

    I was 16 in ’67 and loved looking at pattern books – so much possibility! My mom, the main seamstress and decision maker, did not approve of Vogue patterns – “too extreme” and I never used one until I started sewing again in my ’50s. I loved the art, however!

    ceci

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