I don’t have a lot of vintage sewing pattern books because they are always expensive. They are also massive and heavy. But occasionally I’ll run across a bargain that is added to my print collection.
1967 was an interesting year in fashion. For the most part styles were still streamlined, a trend that began in the late 1950s and was at its most important as the Mod look. But change was in the air. Designers were beginning to tire of the mini length, and there was a definite turn toward the “romantic”, with ruffles, bows, and gathers in abundance.
One really great thing about the big pattern books is that even though they were issued monthly, they continued to show patterns from previous seasons. Because of that you can see the slow progression of fashion. This super suit is actually from 1966, and though it has elements in common with the Givenchy dress above, (similar collar, bow) it’s easy to see how fashion might be moving in a different direction.
One thing I found to be really interesting was that there were very few teen fashions in this catalog. After all, this was the 60s when youth reigned. Most of the styles they did offer had a very definite Mary Quant vibe.
Quite a few patterns offered a pants option. The hems of these seem to be quite narrow, as bellbottoms were coming on strong. This catalog had styles ranging from slim cigarette slacks to full-on bells. No true hip-huggers though!
Leave it to Pucci to offer something really far out. I’ve seen a lot of vintage patterns over the years, but there were quite a few in this catalog that I’ve never encountered. My guess is this design was just too much for the conservative dressers of the South.
At first glance I thought this Grès suit was from Givenchy. That’s because I have in my collection an almost identical suit made by Givenchy in 1967. The main thing is the checked fabric. I see this same check over and over in this catalog.
I’ve always thought this Lanvin design was a bit odd. It’s from 1964 or 65. Interestingly, that is a jumpsuit instead of a top and shorts.
Simonetta won my heart with this top. It appears to be from 1965.
She also has me with this one.
Since this is the February book, there aren’t a lot of swimsuits. But I do love this one.
I was twelve years old in 1967, so most of the designs in the Vogue book were much too sophisticated for me. Besides, the two stores in my little hometown that carried sewing patterns did not even bother to offer Vogue. To get those, one had to go to Asheville.