Patagonia’s Worn Wear Project

Yesterday the Patagonia Worn Wear rig made a stop at Warren Wilson College, which is located in nearby Swannanoa, NC, and I was able to drop in to see it in action.  The rig, seen above, is actually a mobile clothing repair shop, which is currently touring the country with stops at selected college campuses.  Tiny Warren Wilson was lucky to be chosen, as most of the schools on the tour are large universities.

The purpose of the tour is to raise awareness of how clothing repair is an important part of making the production of clothing more sustainable.  It seems like an oxymoron for a company like Patagonia, which is in the business of making and selling clothes, to advocate for people keeping their clothing longer.  But Patagonia is not the average clothing company.

Patagonia is a producer of outdoor clothing and supplies, and is not a “fashion” company.  But all clothing reflects to some degree what is in fashion, either through color, or the length of shorts, or the fit of a tee shirt.  As a maker of fleece jackets and down jackets, Patagonia does not rely so much on changing styles in order to sell their products.  Instead, they sell garments that are actually needed.  Even so, they are working toward educating people that need can be reduced through repairs.

I’ve written about Patagonia before as an example of a company that makes it easy for the consumer to know where and how its products are made.  If you go to their website, on the sales page of each product it shows the factories where the product was made, along with a description of the responsible practices of each.  It’s about as transparent as it gets in the clothing industry.

The Worn Wear team did on the spot repairs, but even more importantly, they wanted to talk with students (and even non-students like me) about the importance of taking care of one’s clothing to make it last longer.  They encouraged visitors to learn the skills necessary to make repairs to damaged clothes to extend their life.  And of course, behind the message is the starting point of buying good stuff to start with.

The rig itself is really interesting.  It’s made of completely recycled materials and it runs on biodiesel.  It’s beautifully constructed, and I imagine they get lots of attention on the highway.

This is Rudy, who guards the thread and keeps the staff on track.

There was even free swag.  Besides the organic fruit bar and a small guide to making repairs, there was a shelf of free books, all titles pertaining to environmental and human rights issues.  I picked up a copy of Patagonia’s latest report on these initiatives, and spent much of the evening reading about the many things that Patagonia is working toward.

Most interestingly, the book did not back away from the mistakes they have made in the past few years, and gave honest reports on two controversies, the use of down from force-fed geese, and the use of wool from a farm which PETA exposed as being inhumane.  In both cases Patagonia did their own investigations, and found they were in the wrong, and then took the necessary steps to correct the abuses.

It’s really refreshing when a group just owns its mistakes.   I can’t help but think that this would be a great policy for all.

Currently, a big issue is the discovery that microfibres that get into the water by way of laundry has become a major source of pollution in our oceans.  In order to better understand what effect Patagonia fleeces and other products have on this problem, the company conducted a research project in which all their projects were tested for microfibre shedding.  They are also funding continuing research in the area.

Cute dog mascots are always a plus!

The issue of sustainability is a tricky one.  Most of the programs by clothing companies I have read about are just green-washing, meant to look to be more environmentally friendly than they truly are.  Most, like turning in old clothes for a store credit, are just ways of getting one to shop more.  And as pointed out in an excellent article at Vestoj,  even the way sustainability issues are presented by the fashion press usually misses the point.

Thanks to Patagonia for hosting this tour of the traveling repair workshop.  If it happens to roll into a college near you, go and check it out.

 

 

The Brown Building, Location of the Triangle Shirtwaist Factory

New York is so full of large, overwhelming buildings that it is easy to pass right by one without realizing its historic significance.  Such is the case with the Brown Building, which is part of the New York University campus and is located near the eastern edge of Greenwich Village.  Had I been there 104 years ago today, I would have been at the site of a tragedy, that of the Triangle Shirtwaist fire.

It’s hard to imagine the scene where 146 died needlessly because there were few laws to ensure the safety of workers, and those that were in place were often ignored.  But all that changed as the fire raised awareness of the poor working conditions in the city’s many factories and sweatshops.  A public that had formerly been apathetic toward poor workers, and in many cases even antagonistic toward them, now clearly saw that changes had to be made.

It probably helped that the factory was located only a block from the affluent Washington Square neighborhood.  Many people were out and about on that Saturday afternoon and witnessed the tragedy firsthand.

I’m not going to retell the story of what happened that day, but I strongly recommend watching the American Experience  episode that not only tells the story, but also explains the significance of the aftermath.

I think it is interesting that the Brown Building is still in existence.  The fire gutted much of the factory which was located on the top three floors, but much of the structure was left unharmed.  At any rate, I can imagine that if this happened today the building would be razed.

Word of the Week

Sleeves

I’d like to report some good news from New York. After years of little besides sleeveless styles, this spring there is an abundance of short sleeves. It’s almost too much to believe that designers might actually be listening to older consumers. I first noticed all the sleeves on the designer floors of Saks,  but I’m betting there will be a trickle – down effect.