Sometimes I wonder how things like this little booklet survive. Published in 1923, the girl who originally owned it would now be in her hundreds. Was it put in a box, stored in an attic for people to find at an estate sale? And why was such a trivial bit of paper not thrown out years ago?
I should be glad that many people have a tendency to save things. If we all threw out everything that was not of use then a lot of our history would simply be lost. Of course 91 years ago children did not have the massive amounts of things that children have today. Even a little booklet, given free with the purchase of a pair of shoes, might be treasured.
The booklet is 48 pages of miscellaneous information, plus one page of advertising the sponsor’s goods. The styles shown are interesting because of the variety of Keds available for girls. I love the cross-strap Mary-Janes, and picture them in red canvas. And the third pair down is identical to a style that was made for boys. It’s good to know that they were also made for girls.
There is no rhyme or reason to the choice of entries in the booklet. These pages have games alongside chores and recipes.
I had no idea that 161 “girls” died in World War I.
The tiny illustrations on the cover show girls doing activities from the booklet. It looks like Keds are good for reading and cooking as well as for tennis and canoeing.
This illustration is from the cover of a 1923 catalog from the St. Louis department store, Stix, Baer & Fuller. They didn’t call it a catalog; it was their “Personal Service Bulletin.” Inside, you are encouraged to contact Mary Allen, the store’s personal shopper, for assistance in choosing just the right item. Other stores across the contry used a similar method, and even magazines such as Vogue and Harper’s Bazaar had shopping consultants.
According to Jan Whitaker in her book, Service and Style, personal shoppers got started at the end of the 19th century when rural women were getting their urban friends to shop for them in the newly developing department stores. Some of these friends began free-lancing as personal shoppers, and eventually the stores hired their own shoppers.
“Highway and byway; woods and water; change and rest; health and tan; freedom and happiness; comfort and economy – all are yours in the new Overland.”
This ad from 1923 is from the Willy-Overland Company of Toledo Ohio – the forerunner of Jeep. For several years during the 1910s, Overland was the second largest car company in the US. By the mid 1920s the company was in trouble, and a year later, the Overland was no longer made. The company did remain in business, producing other lines, and in the 1940s, developed the Jeep for war use.
I love the idea of just packing up the entire family (dog included) into the Overland, finding a shady spot by a lake and setting up camp! “Travel with comfort. Travel with pride. Travel with economy. Drive an Overland and realize the difference.”
The indescribable fascination of dainty ankles clad in Cadet Silk Hosiery.
This is an ad for hosiery, from the August 1923 issue of the Ladies’ Home Journal. Not exactly a beach staple today, but some people DO still wear hose on the beach.
A few years ago a few teachers from my school planned a little beach outing, and one of my friends went on the trip. They got there and got changed into their bathing suits, when one came out in panty hose beneath hers. The rest of them were too surprised to even comment. Every day she went into the ocean wearing her hosiery.
Maybe she loves old magazines as much as I do, and that’s where she got the idea!