Tag Archives: 1930s fashion

How I Collect – 1930s

Some time ago I posted photos of my 1920s collection, and now I’m sharing with you the 1930s. I post one of the ensemble shots once a week on Instagram, so if you are curious about what I have from the 1940s, you might want to check into Instagram.

The internet evolves quickly, and now it seems like people are more in tune with a site like Instagram rather than blogs like this one. I have no plans to abandon this blog, but the truth is that a lot of the content that would have been posted here ten years ago, I now put on Instagram. So I encourage you to check out my daily posts there. You might like it, as there are quite a few great fashion history posters there.

Above is a lovely nautical themed dress from the early to mid 1930s. The matching hat and gloves were a lucky online find.

This early 1930s dress is one of my favorites, even though it’s not sportswear. It’s all hand embroidered silk. I still remember spotting it at the sadly now closed Metrolina Flea in Charlotte.  I got the hat there as well. You can’t see them, but there are more flowers beneath the brim.

This linen dress came from the estate of a prosperous business woman in Thomasville, NC. Elizabeth Blair had a very nice wardrobe. The jacket is knit wool, made by Bradley.

This early to mid 1930s bathing suit is wool knit, and came from JC Penney. It was the last of a dying breed, as lastex and rayon were about to revolutionize the woman’s swimsuit.  The beach shoes are from France.

Before there was Rose Marie Reid, there was Reid’s Holiday Togs. This little jumpsuit was one of Reid’s early creations. And there are those shoes again!

I’ve had that sweater so long I can’t remember where I got it, but I know I found it in a thrift store.

In the 1930s sweaters for women left the gym and became street appropriate. And that jaunty hat is one of my favorites. I found it in a local consignment store.

One of the things I’ve found to be really hard to locate is older tennis attire. This one is especially nice because of the matching panties. The set is labeled, “Tennis Queen”.

Here you see one of my chenille pieces that I recently wrote about in my review of Southern Tufts. The bathing suit is a popular Jantzen model from 1937 called the Up-lifter.

In the early 1930s, wide-legged, one piece pajamas became a very popular item for resort and beach wear. This one was made by Vanity Fair, a lingerie company.

Pants also gained ground as casual evening wear, when made in luxurious materials like this velvet pair, and with legs so wide they could almost pass as a skirt.  Starting in the late 1920s there was a fad for “folkloric” embroideries, which you can see in the Eastern European style blouse and the Chinese embroidered sandals.

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Arts and Crafts Meets 1930s in One Lovely Dress

The dress above was part of the auction purchase I’ve written about previously. In this case, the dress (and little cape, which I’ll show in a moment) were exactly as described and as shown. I wanted this set because, while not strictly a sporting ensemble, the dress is very much in line with the sportswear aesthetic of the era. Take off the stenciled decoration, add a belt, and you have a typical tennis dress of the early 1930s.

In analyzing this dress and capelet, I first consulted the 1934 Butterick sewing pattern book in my possession.  I love vintage fashion magazines like Vogue and Harper’s Bazaar, but in order to see great representations of design details on clothing for the mass market, sewing pattern books cannot be equaled.

Let’s start with the back of the dress. In the early 1930s, the back became an area of fashion interest. It might have been due to the increase in sunbathing and tanning, or maybe the exposed back was making up for the more covered legs. At any rate, an exposed back was in favor on everything from swimwear to evening dresses. Tennis dresses were no exception.  Look carefully at my dress to see the deep, squared-off neckline, similar to view B in the catalog illustration.

As impractical as it may seem, a long row of back buttons was also commonly seen in my 1934 catalog. The view above combines the buttons with a deep V-shaped back neckline.

My dress does not actually button. The wonderful old bakelite buttons are sewn over snap fasteners. I’ll tell why I think the maker chose this method later.

It’s the little matching cape that really gives this ensemble an early 1930s look. These capelets are everywhere in my catalog.

The red piping is a great touch.

The shape of the collar tends to give it a bit of a sailor look, which was another popular design theme in the early 1930s.

You might have noticed that my dress has princess seaming, in which the front is formed by three pieces, with the seaming forming the shape of the bust and the waist. At first I didn’t see any evidence of this design feature, but then one appeared.

I am thinking that my dress must had originally had a matching belt, though the placement of the back buttons does not make allowances for one. But essentially all the dresses in this catalog have a belt at the natural waist.

The stenciling is an interesting feature. The maker might have been inspired by Art Deco motifs, or even the Arts and Crafts movement or the Wiener Werkstätte.

This set was made by a competent dressmaker, but I must say that button holes were not her strong suit. Maybe that’s why the back closes with snaps rather than with buttons.

I hope you can see how beautiful the linen material is. The set is a bit darker than my photos show, giving the piece a lovely handcrafted feel.

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Reunited – A 1930s Pajama Set

Two weeks ago I went to a great street market in the nearby town of Hendersonville. They have this little antiques fair every year, but I usually forget about it, and that’s a shame because I do seem to always come up with some interesting old stuff there.

The thing with general antique markets of this sort is that they don’t tend to attract vintage clothing sellers. But that does not mean you can’t find clothes there; it means you have to work a bit harder to find them.

Rule number one is never fail to rummage through a basket of linens. It may look like a basket of white embroidered pillowcases from the top of the pile, but there might be treasures lurking below the pillowcases and faded linen tea towels.

It was in one such basket that I found the above pair of mid 1930s satin pajama pants. A continued search did not produce a matching top, however. I got the vendor’s attention and asked the price. She gave a figure that was well within my budget, so I indicated that I’d take them.

Then she said the words that always make a collector’s blood run cold: “I had the matching top, but have misplaced it.”

She went on to explain that it could be in a box to be taken to Goodwill, or it may have already been donated. She bought the set in a box lot along with two 1920s fancy dresses, and she really had no idea that the pajamas might be of interest to someone. Not that I blame her for that. It’s impossible to know everything about everything, and vintage clothing is not really her thing.

She went so far as to call home to see if her husband could find them in the donate box, but he could not locate them. So I left her my email address and she promised to let me know if the top turned up. Several days went by and I was sure I’d not hear from her, but miracles do happen in the collecting world! She found the top in a box earmarked for eBay sales.

She sent a photo and I agreed to buy it, and several days later it arrived in the mail. It was even better than I’d hoped, but I’m convinced that there was a third piece – a plainer top for actual sleeping, as opposed to this top that is more for lounging. At least I’d not be able to sleep with those big knot buttons!

The satin is a much richer blue (she called it Pepsi blue) than my photos suggest. The fabric is nice and heavy, and I suspect it is a high quality rayon, but it could be silk. I’ll be doing a burn test to find out.

Based on several hints, I’ve dated these at about 1933 – 1935. The sleeves show the unmistakable influence of Letty Lynton with the  fullness. The shape of the pants legs and the dropped crotch also hint to a mid 1930s date of manufacturer. And the pants are closed with a series of snaps instead of a zipper, though zippers are not always used in lounging attire.

I really love the suggestion of a middy collar.

Lingerie is not, for the most part, on my list of things to collect. The exception is pajamas. They played an important role in the pants for women story, and as such, are one of my favorite things.

 

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The Dress that Launched a Thousand Sleeves

Lovers of old movies and followers of fashion history will recognize the image above as Joan Crawford in the famous dress from Letty Lynton, from 1932. The clothes were designed by the designer at M-G-M, Gilbert Adrian. So much has been written about this dress (with one of the best analyses coming from friend Susan at Witness2Fashion) that I really don’t have much new to say about it. But while looking through my 1934 Butterick pattern catalog I could not help but notice how influential were the sleeves on this dress.

Throughout the late 1920s and into the 30s, fashionable hips were impossibly slim. One way to give the illusion of leaner hips is to widen the shoulders. That’s what Adrian did with these spectacular ruffled sleeves. It didn’t take women long to realize the trick that worked for Crawford might do them some good as well.  Clothing manufacturers rushed copies of the dress into production, and it was a huge hit.

Two years later, the ruffled sleeve was a standard in women’s clothing. While most women would not wear the over-the-top version from the movie, ruffled sleeves were available from very full to barely there.  Even sleeves that were cut relatively straight often had a pleat at the top of the sleeve cap that gave a fluttery effect.

Even though there were all sorts of ruffled sleeves, the one thing all the dresses has in common were the very straight, very slim skirt.

The bateau neckline and the extensions over the shoulders tend to further elongate the shoulders.

Here are ruffles in a slightly more tailored look.

As much as people love fashion and looking stylish, it’s doubtful that most women across America could have pulled off a full-blown Lynton look. Most of the actual dresses from this era that I’ve seen have ruffles more like the dress pictured above. In fact, this look is quite commonly found on the vintage market.

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