Tag Archives: 1938

Sophie in Miami, 1938 – 1942

I look at a lot of vintage photos.  I love nothing more than finding a big box of them at a flea market so I can stand and shuffle through them.  I even look for them online.  Whenever I have a spare thirty minutes or so I’ll often go to Etsy and do some searches for sportswear-wearing vintage women.

That’s how I found the photos I’m showing today.  I usually do not look for lots of more than one photo, but I found a group which contained the same people on the beach in Miami between 1938 and 1942.  It was too interesting to pass up.

The set of photos were taken with several different cameras, but some of the same people kept appearing over and over.  The most common factor in the group is a woman named Sophie.  I’ve come up with the idea that these were her photos, and that she and her group of friends traded them for other photos taken on their days at the beach.  That would explain the different types of photos, plus the fact that there are different handwritings on the various photos.

The oldest photo I have of Sophie is the one above, taken in 1938.  The young man is not identified.

This is Sophie and Harry Lack.

Sophie and Harry again, with a better look at her bathing suit.

A month later, Sophie is wearing the same bathing suit, but she has a new guy to pose with, Lou Shapiro.

And then another month later, Sophie is sporting a new bathing suit, and another new guy, Herb Klein.

The photos end in April, 1942.  Here Sophie has yet another new beau, Irving Saltz.  It would be interesting to know what happened to Sophie.  Did she end up with Harry or Lou or Herb or Irving? Maybe the great and wonderful internet will solve the mystery for us.



Filed under Vintage Photographs

Ad Campaign, Hockanum Woolens, 1938

Azure skies, turquoise seas, golden sunshine… and half the colors of the rainbow going down the gangplank to met the other half on the dock!  Colorful as a Bermuda arrival are the new soft shades of Hockanum Woolens for Spring!  Coats, suits and dresses made of these beautiful fabrics… for Southern resorts or immediate wear at home…. are now being featured by good shops all over the country.

Whatever happened to fabric awareness?  There was a time, not so very long ago, that the makers of your dresses’ fabrics were just as important as the makers of the dresses themselves.  People knew that quality began with the fabric, and the designers knew that the fabric was an important part of the over all design, and that consumers knew the difference between high quality goods and shoddy ones.

Today, a great deal of the fabric that makes up our clothes is made by giant, anonymous Asian factories.  However, there are still some American weavers, and you can sometimes spot a label that declares that the fabric was woven in Italy or France or Ireland, or even Japan.  Pay attention, because the makers are trying to tell you that they are proud of this fabric.  Feel it and see if you agree.


Filed under Advertisements

Bermuda Cruise: 1938

“AZURE SKIES, turquoise seas, golden sunshine…and half the colors of the rainbow going down the gangplank to met the other half on the dock! Colorful as a Bermuda arrival are the new soft shades of Hockanum Woolens for Spring!”

Yes, I’m still in cruise mode, still lazing on the incredible Lido deck of my imagination.  Above, more from 1937 in the form of an ad featuring Hockanum woolens.

I have this great little booklet, Travel and Vacation Clothes: Journal School of Fashion, that was published in 1938.  From the section on Seagoing clothes:

“Nowhere on earth are the right clothes more important than on board ship; and nowhere are the wrong ones more conspicuous and uncomfortable.  The right clothes at sea mean the time-honored classics, such as good tweeds and sweaters, simple wool, cotton, linen dresses, felt hats, wool scarves, low-heeled shoes.  All these eternally right clothes are “naturals” on a ship.  If you’re to be a “seasoned traveler,” whether on a trip to Europe or a tropical cruise, you’ll stick to these experienced travel clothes.”


Posted by Travel Over 30s:

That’s priceless information- no doubt they wore stockings most of the time as well:)I remember my Godmother seeing me off in the 1980s on a long-haul flight mentioning how when she travelled a lot in the 1930s you always your best clothes- but there again they got more legroom those days! Lis

Sunday, January 25th 2009 @ 10:10 PM

Posted by Lizzie:

Lis, the booklet actually addresses stockings: “Take plenty of stockings. Don’t count on finding your favorite brand in foreign shops. A good rule is at least one pair of everyday stockings for every week you’re to be gone..\  Add to this three pairs of sheer ones for evening.”

Tuesday, January 27th 2009 @ 7:17 PM

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Filed under Proper Clothing, Travel, Vintage Travel

Daniel Green Footwear for 1938

I just cannot resist great vintage fashion advertising!  This is a small poster, probably for a store to display in their slipper department.  Daniel Green slippers have been made for over 100 years, and they have always meant “quality.”  My grandmother, who was not a fashion plate by any means, knew her slippers and insisted on Daniel Greens.

One of my favorite stories about Daniel Green slippers is told by shoe historian Jonathan Walford.  Jonathan says that during WWII brides often wore Daniel Greens as their wedding shoes, as they were made in satin and were easier to obtain than regular shoes.  And I’ve seen them in fashion spreads of the era, usually with “at home” gowns, but I’m sure they also went to dinner.

I bought this poster some years ago because it was cheap and cute.  But it is going to a new home, as I happen to have a friend who is a big Daniel Green collector, and I think she will like it.  Just don’t tell!


Posted by Deana Spartan:

I am one of the designers for Daniel Green. I love the history that you gave with your posted. It’s great to hear that you have fond memories of Daniel Green. I would love to know more history. Maybe I can find some information from the historian you listed.

Wednesday, January 23rd 2008 @ 12:53 PM

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Filed under Collecting, Shoes, Vintage Clothing, World War II