Tag Archives: 1940s

Late 1940s Alice Stuart Travel Blouse

One thing that really determines whether or not I add an object to my collection is the condition, especially if it is a fairly common garment.  But sometimes a piece that is damaged crosses my path and I have to decide if the garment is special enough to disregard the damage.

Such was the case of this rayon blouse from the late 1940s or early 50s.  I loved the print, which is made up of ocean liner stickers.  I loved the blue, black, and lime green color scheme.  I loved the style.  But it had numerous problems.  The price was reasonable, so I bought it anyway.

Look carefully at the two photos above to spot the differences.  The bottom photo is before a few temporary repairs.  There were a series of darts that released into fullness above the waist.  This was a design trick that helped a tucked in blouse look neater because it reduced the bulk around the waist.  A previous owner had taken out all the darts, and then she hemmed the blouse about an inch and a half.

Here you can see the stitch marks that had been removed, and the fold line where the blouse had been hemmed.  Note that the stitch lines of the darts had been strained, which probably explains that they had been removed following a weight gain.  The shorter length could possibly have occurred late in the 1950s when over-blouses became popular.

Because the seamlines were somewhat compromised, I decided not to restitch the darts permanently.  Instead, I lightly basted them in place so that when displayed they had the shape of the original design, but with less stress on the dart seams.  The seams around the bottom of both sleeves had been repaired, with much of the underarm seams being broken.  Again, I used basting as these seams were also in fragile condition.

After the repairs, the blouse is still fragile, but is strong enough for display.  It has the look of its original self.

The ad above is from September, 1951, around the time my blouse was made.  One thing I love about researching old brands it that it allows a few guilt-free hours looking through vintage fashion magazines.  I did not expect to find an ad for my blouse, as I would have remembered this print from previous browsings.  But I felt confident that I would find ads for Alice Stuart.

Blouses were a very big deal in the 1940s and 50s, with there being dozens of companies that made blouses exclusively.  Every issue of magazines targeted toward the career girl, like Glamour and Mademoiselle, had plenty of blouse advertisements including those for Alice Stuart.

From the ad above you can see that the blouses were made by Alice Stuart, Inc.  By 1956 the label had become part of the Jonathan Logan dressmaking empire.  In that year Jonathan Logan registered the trademark, which the application claims that the label was first used in 1942.  That sounds about right, though sometimes the information contained in trademark applications involved a bit of guesswork by the applicant.

I have no idea when the label was discontinued, but a search on ebay produced styles from the 1980s.

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Filed under Ad Campaign, Collecting, Novelty Prints, Proper Clothing, Vintage Clothing

1940s Hat with Everything

So when the mood of today’s hats seem frivolous it may be a kind of singing in the dark, the expression of an effort to put a bit of gaity into a world burdened with problems.

It might seem that the above words could have been written today, but actually the year was 1943.  The world was embroiled in a horrible conflict that required the citizens of the world to be brave, and to present a brave face even in the midst of fear.  Teacher and writer Grace Margaret Morton wrote the words in her book, The Arts of Costume and Personal Appearance.  They sum up perfectly the view many women both in the US and Canada, and in Europe took in response to fear and grave danger.

I’ve spent a lot of time the past several days looking at fashions from the 1940s, with a focus on the top and the bottom – the hats and the shoes.  By 1943 women’s shoes were terribly practical, with oxford styles and mid to low heel heights prevailing in the fashion magazines.  Colors were very limited, with most styles available only in black and brown.

Hats, on the opposite end of the scale, were fanciful and they varied widely in style.  Most prevalent was a modified form of the fedora, but women could buy hats in almost every shape and form imaginable.  Berets and turbans, tiny tilt hats that hovered over the eyes, and towering toques that had to be shaped on a stiffened form were available.

The difference in shoes and hats was based somewhat on the materials used to make them.  The leather for shoes was in short supply, but hats could be made in many different fabrics, most of which were not rationed.

As a sportswear collector, I do not seek out fancy and elaborate hats and accessories, but when I run across something really great, that I feel helps tell a story, then I can’t resist adding it to my horde.  Such is the case with this hat.

It has a little bit of everything.  The general shape is that of a Juliet cap, a form that was popular with young American women and teens.  But the creator didn’t stop with the addition of sequins and ribbon.  To the lower back of the cap, a looping fringe was added, perhaps simulating longer hair.

But what really sold me on this hat was the cut-out heart on the back of the cap.  This hat was a real attention-getter!

My new hat has three labels – the size, the store, Scherman Fifth Avenue, and a New York Creations label.  I could not find any concrete information about Scherman, but most of the hats I found for sale with the label were from the 1940s and early 1950s.  There was also a hat label for Eugene Scherman from the same era.  In addition, I located a reference to a E.H. Scherman hat shop located on West 37th Street in 1922.

I have no way of knowing at present if the three different references are related, but the search continues.  I would appreciate any information any reader might know or run across about Scherman.

 

The most extreme hats of WWII were those worn by French women.  To learn more about how the French used hats as a protest against German occupation, listen to this Missed in History podcast with fashion historian April Calahan.

 

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Filed under Curiosities, Proper Clothing, Vintage Clothing, World War II

A Sun Mode Original by Jane Irwill

A couple of months ago I went on a rant about using the correct terminology when describing vintage and antique garments.  Not everyone agreed with me, and I can see why, but because I used playsuit as an example, I’m been looking at lots of images, especially in 1930s and 1940s ads, to make sure playsuit was the proper term.

And it is.  The one-piece shorts and top combination above is most commonly referred to as a playsuit in ads of the period.  Almost all the ads I found, and there were quite a few, also featured a matching skirt which can be worn over the playsuit.

On my recent trip to the Hillsville Flea Market, I pulled the playsuit out of a big pile of vintage garments.  The first thought through my head was, “If only the skirt was here too.”  It was my lucky day, as the skirt soon emerged from the heap.

In most of the ads, the skirt buttons up the front, but in my new example, there is a metal zipper closure.

There is also a label in the skirt, something I did not notice until I got the set home and started a better examination.  I was a bit surprised by the label, as I’d known Jane Irwill only as a sweater maker.  The company was actually called Irwill Knitwear Corporation. But a label is an excellent starting place in trying to learn more about a garment.

The first place I turned to was TESS, the US trademark site.  TESS is a great starting point, because it often gives the name of the owner of the label, and it always has the name of the company that produces it.  In this case, I learned that Jane Irwill was a maker of sweaters and playsuits, and that the company name was Irwill Knitwear Corporation.  The page also states that “Jane Irwill” is not a real person.

According to TESS, The trademark “Jane Irwill” was first used in 1940.  I always take first usage dates on TESS with a grain of salt, as I’ve found many errors over the years.  Often the trademark application is made many years after the first usage, and people being human, make mistakes.  So I really do not give the 1940 date much credence.

My next step was to see what I could find out about the Irwill Knitwear Corporation.  Quite a few sites that list business registrations list the year of incorporation as 1923.  The founder of the company was Irving Louis.  Just because the Irwill Knitting Corporation started in 1923, we cannot assume that the Jane Irwill label dates back that far.  The first actual reference I found to the label was in 1939, in a business directory.

I also did a search for “Sun Modes Jane Irwill”, and came up with several newspaper ads ranging from 1946 through 1954.  It could have been used earlier, or later, as I only located five examples.

So depending on when the label was really first used, I’m looking at a set that could have been made between about 1935 when play sets became very popular, through the very early 1950s when the style changed to a more fashionable line.  This was a basic sportswear design that did not really change much in those years.  So it is necessary to really look at the details to narrow down a date.

Note how long the skirt is.  Add two inches to that length because the skirt was hemmed at some point.  This means that either the wearer was short, or the skirt was shortened to bring it more into style when skirts got shorter during WWII.  The skirt length, plus the relatively weak shoulders tend to suggest that this set is either before 1939 or so, or after 1947.

Another clue is that the skirt is cut in  eight gores rather than in a front and back cut as two pieces.  This uses more fabric, and is another clue that this set was not made during the war.

The next thing I considered was the fabric design and the colors used.  The fabric is a very light blue with a brown stripe.  Some people I know are very good at identifying the possible years of manufacture just from the colors used.  Unfortunately, I am not one of those persons, so without a lot of reading and looking at period examples, that information does not help.  What about the stripes, though?  In looking at magazines from 1934 through 1950, I noticed the popularity of stripes increased around 1940, and they stayed popular throughout the 1940s.

So, my best guess is that my Sun Modes set dates to around 1947 or 48.  I would appreciate any additional insights.

This was a great addition to my collection.  In collecting I’ve noticed that the playsuit is often found for sale, but it is rarer for the skirt to be present as well.  I already had one set that is most likely early 1940s.  It was home sewn using feedsack material, a good example of WWII era thrift.  It’s nice to now have a later example.

Let me add a few words about condition.  This set was quite dirty, so I did hand wash it with great success.  Besides the hemming, there are some crude hand repairs to the sleeves and underarms.  For now I’ll leave them as they are.  I rather like the evidence of the former owner’s hand.

 

 

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Filed under Collecting, Sportswear, Summer Sports, Vintage Clothing

The Ski-O-Tard from White Stag

One of the great things about collecting it that there is always something new to be discovered.  Take the garment above.  It’s a White Stag creation called the Ski-O-Tard.  I was lucky to spot this recently on etsy, and was even luckier that the thing still had the original hangtag attached.

Hangtags often contain very valuable information, and in this case, the most important info was the name of the garment.  Without the unusual name, I might never have been able to learn a thing about the Ski-O-Tard.  And even with the name, I’ve been able to find only a few images, all dated 1948.

Even though White Stag was in the process of copyrighting the name, I think it is safe to assume that the idea just never caught on.  For one thing, all the bunched up fabric between the legs must have felt like one was wearing a diaper.  And while it probably was warm, it was so bulky that wearing it beneath slim-fitting trousers would have been difficult.

Although it was meant to be worn as a first layer, all the photos I found showed it without pants.  One photo is the January 1948 cover of See, a magazine for men, and another was in the pages of the January 8, 1948 issue of The Dispatcher, a Longshoreman Union newspaper.

When I posted a photo of the tag on Instagram, Julie at Jet Set Sewing commented that the Ski-O-Tard reminded her of the Claire McCardell “diaper” bathing suit.  I had not seen the resemblance, but after Julie mentioned it, I certainly did.  McCardell’s suit dates from the early 1940s, so it could be that it directly influenced the designer of the White Stag Ski-O-Tard.

In the 1940s and 1940s, White Stag used this tag in red, but also similar ones in bright blue and in white with red lettering.  Labels from the 1960s are usually white with gold lettering.  I only am telling this because White Stag garments can be really hard to date, as sportswear , while it did follow fashion, did not change as quickly as fashionable dress.   In this case, the Ski-O-Tard has very strong shoulder pads, at a time when shoulders were beginning to soften up a bit.

I thought you might enjoy seeing what the Ski-O-Tard looks like when not fastened at the waist.  Can you see how the concept might have been improved with a bit less fabric at the crotch?

As always, I welcome any additional information about the Ski-O-Tard.

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Filed under Curiosities, Sportswear, Winter Sports

Late 1940s Shorts and Wrap Skirt

I recently ran across this skirt and a pair of matching shorts, and I bought them even though there are quite a few problems with the two pieces.  To be really honest, I wanted these partly because of the issues and my desire to analyze the set.  Using the questions from The Dress Detective, I wanted to hear the story these pieces have to tell.

To start with, there is a real possibility that a piece is missing.  By looking at sewing patterns and catalogs from 1940 through the 1950s, these sets often came with a matching blouse.  These pieces are home sewn, and there is no way to know if a matching blouse was actually made, but that is the way the pieces were marketed, and presumably, worn.

Here are some good examples from a 1940s brochure from Edwards Department Store in Rochester, New York.  In these photos the top and shorts are attached as one piece, but these were also available as shorts and top separately.

After World War II ended, fabrics became a lot more colorful.  Dyes had been restricted during the war, and I’m sure people were ready for a burst of color.  If you look at fashion magazines starting as early as the middle of 1945, you can really see what I mean.  Interesting designs and color combinations dominated.  In the case of my skirt and shorts you can see turquoise, a chartreuse-y yellow, and two shades of rust, printed on white and accented with black.

As mentioned, the set is home sewn, using simple techniques.  The sewer must have had one of those new-fangled buttonholers that attached to the machine.  The buttons on the skirt are mother of pearl, and they are well-worn.  They seem to be a bit old-fashioned for the piece.  Could they have been re-cycled?

There is a noticeable color difference between the shorts and the skirt.  The skirt looks hardly worn, but the shorts are quite faded.  What does that say?  The shorts were obviously washed more than the skirt, and so we can assume they were worn more.

There is another interesting clue on the shorts, a smear  of dried paint.  Could it be that after the shorts became either worn or not so fashionable (or both) that they were used to wear around the house for chores like painting.  It points to a long life of the shorts and skirt, and possibly a blouse, moving from cute outfit to work attire.

There is one last thing to point out.  At sometime the skirt was shortened as evidenced by the faded line.  During the last part of the 1950s skirt hems did rise, and so this could have been an attempt to make the skirt more fashionable.  Or it is possible this was done years later by a wearer of vintage clothing.  Either way, it is an interesting part of the skirt’s history.

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Filed under Collecting, Sportswear, Vintage Clothing

Sophie in Miami, 1938 – 1942

I look at a lot of vintage photos.  I love nothing more than finding a big box of them at a flea market so I can stand and shuffle through them.  I even look for them online.  Whenever I have a spare thirty minutes or so I’ll often go to Etsy and do some searches for sportswear-wearing vintage women.

That’s how I found the photos I’m showing today.  I usually do not look for lots of more than one photo, but I found a group which contained the same people on the beach in Miami between 1938 and 1942.  It was too interesting to pass up.

The set of photos were taken with several different cameras, but some of the same people kept appearing over and over.  The most common factor in the group is a woman named Sophie.  I’ve come up with the idea that these were her photos, and that she and her group of friends traded them for other photos taken on their days at the beach.  That would explain the different types of photos, plus the fact that there are different handwritings on the various photos.

The oldest photo I have of Sophie is the one above, taken in 1938.  The young man is not identified.

This is Sophie and Harry Lack.

Sophie and Harry again, with a better look at her bathing suit.

A month later, Sophie is wearing the same bathing suit, but she has a new guy to pose with, Lou Shapiro.

And then another month later, Sophie is sporting a new bathing suit, and another new guy, Herb Klein.

The photos end in April, 1942.  Here Sophie has yet another new beau, Irving Saltz.  It would be interesting to know what happened to Sophie.  Did she end up with Harry or Lou or Herb or Irving? Maybe the great and wonderful internet will solve the mystery for us.

 

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Filed under Vintage Photographs

Ad Campaign – Jantzen All-Sports Jackets, 1947

a’hunting you can go… and fishing you can go and that’s not all!  These new Jantzen jackets are as versatile as all outdoors.  They’re for golfing. holidaying, going to college or relaxing, for everything that’s fun to do…

You really can’t ask more of a jacket than that.

Today it is always news when a fashion company moves into a new line, say when a maker of menswear develops a line for women.  If you look back over the history of clothing companies you can see that this is how the industry has operated over the years.  Expansion often meant veering from the product for which the company was known.  In this case Jantzen, which was a long-time maker of swimsuits, was dipping their toes in the sportswear waters.  They had developed a line called “Sun Clothes” which was mainly tee shirts and shorts, but they were also expanding into winter sports.

I have no idea how successful this idea was, but with the exception of 1940s figural sweaters, I don’t see a lot of winter time Jantzen that is older than the 1960s.

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Filed under Ad Campaign