Tag Archives: 1944

Ad Campaign: Coty, Paris, 1944

I imagine that these two are sisters, visiting Paris, or more likely dreaming of the day when they could visit Paris after the end of WWII.  The ad is for Coty’s Paris fragrance.

Lately I’ve noticed that there is a bit of criticism of bloggers in regards to how much of their lives are shared on-line.  I’m not talking about too much sharing, but rather, not enough.  There are critics who says that most blogs are not “authentic” because  bloggers edit out the negative aspects of their lives.  I really don’t agree with this.  I know I do not give the whole picture of my life, but this blog is not about me; it is about the fashion that I encounter and what I can learn from it.  It would be nice if my life were nothing but a constant round of antiques shopping and such.

Earlier this week I stated that I was dealing with some pressing matters.  I don’t like cryptic messages, so I’m going to share another side of my life.

This week, The Vintage Traveler lost one of its earliest readers and most dedicated followers.  This follower was my sister, who lost a year-long battle with cancer.  She loved this blog, frequently commenting, but more often calling me to tell me how she loved an entry or an item I’d posted about.  She was also a fine traveling companion, and was always up for a museum or an antique mall or two.  To say that I’ll miss her is the understatement of the century.

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Ad Campaign – Bates, 1944

Blueprint for tomorrow by Barbara Stanwyck

Barbara Stanwyck, star of “Double Indemnity”, a Paramount Picture, plans to commute by helicopter from Hollywood to her home – after the war!  You will be able to travel by air too, and perhaps have your own plane if you buy enough War Bonds now!  Those who want a touch of tomorrow in their homes today are selecting Bates bedspreads, designed to provide warmth as well as beauty… and they see in Bates spreads with matching draperies tomorrow’s answer to decoration.

This has got to be one of the oddest star endorsements of all time.  Here is the glamorous Barbara Stanwyck in a bedroom decorated with cotton bedspread and curtains that are covered with log cabins and pine trees.  I somehow had her pictured as more of the satiny boudoir type.

And then there is all that talk about the future, with good reason.  “For the duration” was a common way of referring to wartime life, with the hope of a brighter future being one of the things that got people through all the shortages and sacrifices.  Still, it seems to be strange that a fabric covered with log cabins is being touted as the answer to tomorrow’s decorating problems!

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Glamour, February, 1944

I’m going to come clean at the start of this post:  I’m not 100% sure what the heck is going on in this Glamour cover from 1944.  My best guess is based on the knowledge that both women are wearing the same coat.  Yes, different colors, but it is the same coat from Swansdown.

The coat sensation of the year is short, boxy, versatile.  It goes anywhere, any time.  Wear it in the city, the country, the evening.

So, is this a case of “seeing oneself on the street” embarrassment?  My guess is that explains the shocked and slightly belligerent looks the women are exchanging.

You younger readers may not remember a time when wearing the same outfit as another woman was a cause for extreme embarrassment.  I remember hearing tales of women who arrived at a party to find another woman wearing her dress, and then sneaking out to race home and change.  It even happened to Mamie Eisenhower in 1955, and the event was such a big deal that it was reported in Time magazine.

Today, it seems that problem has been solved.  I give partial credit to the IT bag.  You know, the bag of the moment that everyone who is anyone is carrying this season.  This summer the IT bag was from Celine, and so many people have been carrying it that Bill Cunningham gave it a mention in his weekly video.

And then there is the casual “uniform” that so many people have adopted.  Who cares if you pass someone on the street who is also wearing jeans, a black tee and a grey hoodie?

Or maybe it is still a cause for embarrassment in some circles.  In this case, three women wore the same gown, one changed, one threw on a bright wrap, and the other simply seemed not to care.    Not that this is ever going to happen to me because I always wear vintage to any balls I attend at the Vanderbilt mansion. 😉

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Glamour, August, 1944

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Ad Campaign – Revlon, 1944

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Some SHORT-age!

I got the above ad from Pam at glamoursurf.com after she posted it during the VFG Sportswear workshop.  Not only is it a great ad, it was important to me because I have the shorts in the illustration!  It’s always great to get a date verification for things in my collection, especially in the form of an ad or magazine copy.

The ad comes from 1944 – note the reference to War Bonds and the pun of a headline.  Even though clothes were rationed and fabric was in short supply, the American sportswear makers still managed to come up with some wonderful sportswear.  This pleated (front only, to save fabric) short style is one of the most flattering shorts ever made, and they look just as fresh in 2008 as they did in 1944.

Comments:

Posted by Pam:

Wow Lizzie, 

It’s great to see those wonderful shorts and what a FAB Jantzen label too!

Thursday, July 3rd 2008 @ 6:54 AM

Posted by Donna:

Lucky you! I have looked all over the net for high waisted shorts like these. And I love that halter top too. Why don’t they make cute clothes like they used to? 

Friday, July 4th 2008 @ 10:20 PM

Posted by Lizzie Bramlett:

Donna, I found these on eBay, while looking for Jantzen swimsuits. And I’m afraid I don’t have the answer to your question… for some reason bellybuttons still rule!

 

Sunday, July 6th 2008 @ 5:55 AM

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