Tag Archives: 1960

Ad Campaign – Cutex, 1960

Which to try first? You’ll run out of fingers and toes before you decide! Because Cutex has loads of gay new polish colors you’ve never worn before. And summer is the time to try them. The time to experiment with all the mad, marvelous shades like “Coral Sand” and “Capri Blue.” The time to tip your toes with Pearls and be a lovely sea siren.  You are just not in the fashion swim unless you are wearing the latest fun shades by Cutex.

I’m pretty sure that in 1960 nobody would take this ad literally and paint every nail a different color.  But in today’s world this ad would be pinned to a thousand Pinterest boards titled “Nail Inspiration.”

I actually don’t remember blue, purple, and green polish from the early Sixties, but then I was not exactly living in a fashion forward community.  Even though I was only five years old in 1960, I had an older cousin and a group of teenage girls at church who were my style idols.  I’d have noticed blue nails.  This is another good example of how our memories do not always reflect the over-all reality of what was happening.

For some time I’ve realized that if I could go back in time and shop any era for my wardrobe, it would be the early Sixties.   It was an era that I remember, but I never really got to wear the styles associated with the time.  I loved the clothes the older girls wore: Jackie Kennedy suits, Audrey Hepburn slacks and boatneck tops, sophisticated sheath dresses.  But by the time I was dressing as a teen and not a little girl, the mod age was in full swing and sophistication was O-U-T.

I’m not sure if I love the looks of the early Sixties so much because I have such fond memories of the clothes, or if my own preferences for un-fussy clothing attracts me to the styles of that era.  It’s probably a bit of both.  At any rate, a quick look through my pattern collection tells the tale.  At least fifty percent of my patterns date from 1958 through 1965.  I either know what I like, or I have a real problem!

 

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Ad Campaign – Bobbie Brooks, 1960

Going Places with Bobbie Brooks go-togethers

Arrive in style via spice-colored brushed wools… the soft purr of sweaters traveling atop sleek skirts… to mix and match for your very own day-time, date-time, play-time Wardrobe Magic.

We all enjoyed the green and blue last week, so I had to feature another ad, although softer, of that combination.  The reference to “spice-colored” in the ad copy is a bit confusing, as I associate spice with warm golds and browns.

Of course, what Bobbie Brooks dubbed “go-togethers” we would call separates.  By 1960 many companies were producing coordinating lines of separates that a woman could mix and match.

We Baby Boomers remember when Bobbie Brooks was big stuff.  Their target consumer was the teen and college student, and they took a very scientific approach to merchandising.  They came up with an organized plan of choosing which garments to manufacture. This plan utilized a consumer board made up of 600 junior-sized teens and young women, their targeted consumers.  So in effect, the clothes were those chosen by the potential wearers.

Note the offer of a free booklet, “Wardrobe Magic.”  I have a copy and I wrote about it and the company a few years ago, so check it out to learn more about this one great American brand.

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Saturday Evening Post – April 23, 1960

I love old film footage of people going to baseball games in the past.  The crowd is overwhelmingly male, and even into the 1960s many of the men are dressed as if they had sneaked off from work early.  Of course, people just dressed more formally, even for an event like a baseball game.

I can’t help but love the two women who are dressed more like a day shopping than at the ball park.  And I can’t imagine a more delightful pair with their gloves, hats and pocketbooks.

Going to a Yankees game was on our short list for this week.  I’ll let you know if I was as lucky as the lady in red.

The artist of this Post cover was Dick Sargent, not to be confused with the actor who took the same name.  Not only did Sargent illustrate 47 Post covers (including Point Lookout that I posted last week), he did print ads and movie posters.

 

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Ad Campaign – Loomtogs, 1957, 1958, 1960

After buying that lovely Loomtogs set of separates, I decided to look for some vintage ads to give a better idea of the types of things the company made.  The ad above is from 1957,  and shows pants, shorts and slacks in madras plaid.  Note that the blouses have matching madras collars.

This ad is from 1958 and the clothing featured is made from Everglaze Minicare.  I’ve had Everglaze fabrics, and they have a shiny coating, like chintz.  And regardless of the name, I’ve found that the glaze often washes off.

And finally, this ad is from 1960.  Note that the jacket is lined with the same red and white gingham that was used for the blouse.  My guess is that there were also shorts and slacks to match.

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Ad Campaign – Fiancées Shoes, 1960

Inspiration…the golden touch of Fiancées!

Inspiration…Andy Warhol!

The golden shoe in the ad sure looks like a Warhol work to me, but nowhere on the page of the Fiancées ad could I find his name or signature.   It could actually be his work, but I’ve not been able to find this particular shoe, nor have I located information about Warhol ever having worked for Clark Shoes (the owner of the Fiancées brand).  Still it is possible, as Warhol was still working as an illustrator in 1960, and still very much into illustrating shoes.  But by 1960 he was really making a name for himself, and it is puzzling as to why a company using his work would not display the fact that this up-and-coming artist had illustrated their ad.

While working as an illustrator in the 1950s, Warhol began experimenting with gold decorated shoe drawings.  In 1957 he had a showing of them at a NYC gallery and was surprised that they sold well at $50 to $225 each.  Today they bring about $40,000 each.

Warhol’s art continues to inspire.  From the fall/winter 2012 Dior collection:

Photo copyright:  Giani Pucci, InDigitalteam, GoRunway.com

Photo copyright:  Giani Pucci, InDigitalteam, GoRunway.com

Photo copyright:  Giani Pucci, InDigitalteam, GoRunway.com

Photo copyright: Monica Feudi, Feudiguaineri.com

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White Stag and a Bit of Vintage Serendipity

Yesterday’s post opened with a White Stag ad from 1955.  I didn’t deliberately pick a White Stag ad, I only needed one that clearly showed the idea of sportswear separates. When reader April, owner of NeatBikVintage, opened my blog yesterday she did a double-take.

Without me knowing about it, the day before she had dropped in the mail a White Stag jacket, in a very similar style to the ones in the ad.  She thought surely the mail had not gotten to be that efficient and that I was posting about the jacket!  Pretty quickly she realized it was just a nice coincidence, an occurrence of vintage serendipity.

Back when the internet was relatively new, and eBay was the only selling game on it, quite a few vintage sellers and collectors gathered on the chat board that eBay was hosting.  It got to be a bit of a joke that “finds” went in bunches – one person would excitedly post about finding a Shaheen sundress, and then another and then another…  It got to where I was almost expecting to find the latest lucky designer whenever I was out shopping.  And once when the lucky designer was Bonnie Cashin, I found a super green leather tent dress designed by her.

I have another friend, Susan, who is all the time emailing me to tell me that I posted about something that she had been looking at just that day.  After I posted part one of the sportswear series, she emailed an illustration from a 1917 Delineator showing the work bloomers I’d written about.  I replaced my 1919 illustration with the 1917 one she had scanned.

It is just amazing, the subtle ways we influence one another!

But back to my new jacket.  It is made from the typical White Stag sail cloth, or Topsail as it was called by the fabric maker, Wellington Sears.  The edges are bound with white cotton braid and it has nice shell buttons and that cute little button tab.  In thinking about a date, I knew it was late 1950s, or early 60s.

The label is one I’ve seen only on early 1960s garments, but I don’t know exactly when White stag changed from a medium blue with white print label to this one, white with gold print.  But there was another important clue.

The moment I looked closely at the zipper I knew that this had to be from the 1960s.  The zipper was a nylon coil one, and Talon released their nylon zipper in March, 1960.

So many, many thanks to you, April.  This is a very nice addition to my sportswear collection.

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Glamour, May, 1960

Sunny perfection, from the coral beads to the brassy cuff.  Fashion hint:  If you are going to wear yellow, find a tangerine background to stand in front of and match your lipstick to your jewelry!

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