Tag Archives: Beach Party

Beach Party Swimsuit, 1970

I really wonder sometimes where certain clothing styles and fads originate.  An example might be this bathing suit from around 1970.

This style showed up at my local swimming pool the summer I was fifteen.  I wanted no part of it, but there were girls who if they saw a style in Seventeen, then it had to be great, so there they were.  I thought we were there to show off in front of the boys, so why put an apron on to cover up?  Besides, the style was more than a little reminiscent of maternity smocks, and that was a seed of doubt no girl wanted to plant.

Anyway, the fashion came and went, by the next summer bikinis were smaller than ever, but it was still possible to buy or make the silly apron suit.

I spotted this suit from Beach Party at an antique mall in Burlington, NC several weeks ago.  At first I just snapped a photo of it as a reminder that I was never a fashion sheep, but the more I thought about it, the more I realized that I wanted it.   It appears to be unworn, and in an old fashioned sort of way, was quite attractive.

I love the mix of prints and the red, white, and blue color scheme.  The gingham is right in keeping with the granny chic look that was so popular in the post-Woodstock world.

Little dotty pants.

The back view almost looks like the girls is wearing just a skirt.    Maybe this suit is a bit sexier than I thought.

And there is zero support on the top side, a big change from the highly structured suits teen girls and women were accustomed to.

This Bobbie Brooks ad is from 1970 and shows a similar style.  I think I was right to say no to this fad.

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Filed under Sportswear, Summer Sports, Vintage Clothing