I’ll be honest, there are few things that get me as excited as seeing a fantastic vintage novelty print, especially one that has a beach theme. Make that novelty print into a wonderful piece of sportswear and I’m moving into the thrilled category. And to find out that this treasure is actually for sale, that registers into the ecstatic range.
Seriously, this print is about as good as it gets. The hats, the suns, the waves, the sand!
And that’s not just a collar; that’s a hood. The interior of the jacket is lined in the green.
Even the buttons are super, being covered with the same green fabric as the lining.
The maker was Ceeb of Miami. Ceeb was a label of the Miami Sportswear Company, which was owned by Mr. and Mrs. C.B. Brasington and Mr. and Mrs. W.T. Rose. (I wonder why C.B. got the label named after himself.) The business is still in operation, and they still manufacture bathing suits in the USA. According to their website the company was started in 1942, but the US Trademark Database says 1946, with the name being trademarked in 1949.
That means my jacket has to date after 1949, as the label tells us the name is registered. The print looks early to mid 1950s. I’m really tempted to take out part of the hem to see if the selvage is intact and if so, does it have any information printed on it. The more I think about this, the more I want to do it.
Ceeb made a variety of “Florida” fashions including jumpsuits that were really bathing suits with capri length legs. They could be quite fancy with shiny fabrics and sequins and such. Today their image is decidedly less sexy.
What really has me excited is that I’m sure that out there somewhere is a matching bathing suit. It is there, I know it. And I will find it.
You might be wondering how I found such a perfect object. I found it by way of Instagram. This has become my favorite way to find new things for my collection, as sellers usually post their new finds there even before they are offered for sale. It’s like an auction preview, and with me at least, it is quite effective.
If you are a vintage seller, you really should be on Instagram. It is an excellent way to not only show off things you have for sale, but also to give your business a personal face. The Instagram accounts I find to be most interesting are the ones that feature the family dog, their garden, their travels, the sunsets. Throw in some nice historical clothing and I’m ready to follow.
With Instagram, it’s important to remember to be social. I really find it to be the most social of the big sites. Perhaps it is because the great majority of photos posted are of a more personal nature (as compared to Pinterest and Facebook, where most of what you see is not original to the poster). For whatever reason, it is a great place to post photos and get feedback.
For those of you who sew, there is a growing sewing “community” at Instagram as well. People share tips and show off their patterns and projects. It’s a lot of fun as well.
Beach jacket from DnJVinage.