If you have been looking at vintage shoes chances are you’ve encountered the Enna Jettick brand. The company was a division of Dunn and McCarthy of Auburn, New York which had been in business since 1867. The first reference I can find to their Enna Jettick brand is 1928.
Enna Jettick shoes were advertised as being comfortable but stylish. They came is a huge range of sizes:
I was pretty excited to find the advertising card above. It dates to the early 1930s, and features a Glenn Curtiss Aerocar. Curtiss is remembered most for his airplanes, but late in his life he turned to road transportation, and his contribution was the Aerocar, an upscale travel trailer.
Around 1930 Enna Jetticks ordered four of the Areocars, which were to be used as traveling showrooms. The salesman would park the Areocar in front of the store where he was making his call, and for a short time people would be allowed in to oh and ah at the latest in modern transportation.
Most Aerocars had a straight back, but the ones made for Enna Jettick had an odd shape, resembling that of a blimp. This was most likely intentional, because Enna Jettick had a bit of a theme going. In other words, they also bought a blimp which was used as a promotional gimmick.
The Enna Jettick blimp is sometimes credited with making the only successful docking on the Empire State Building’s airship mooring platform, but one article I read says that the attempt was scrapped as it was too risky. But the blimp was taken to towns that had a store where Enna Jettick shoes were sold, it would land, and would even take people for short rides.
I happen to have a pair of Enna Jettick’s in my collection, a pair of 1930s sports shoes. The uppers are two colors of perforated leather, and the sole is an interesting rubber-like substance. They are quite snappy!
The imprint on the sole reads “Enna Jettick Sport Shoes”.
Oh my, I’ve been playing with Vine.