Only three years after the war was over, European countries were ready and open for the tourist business. This great print was the cover of Holiday magazine in May 1948. The article talks about how people were getting over the sorrow of German occupation, and were getting on with life.
It also mentions the fashion business, and how the haute couture was struggling with various problems – the continuing fabric shortages, the high wages and taxes that must be paid, and the lack of foreign customers. Many houses were pretty much surviving on the profits from perfumes. And the article mentions a “baldish, stubby newcomer named Christian Dior” who was helping to bring the fashionable back to Paris with the introduction of his “New Look.”