Never judge a booklet by its cover, I say. Attracted by the woman in her middy dress, I opened this up to find some great illustrations of sportswomen, not men.
Eveready traces their roots to 1896, but the company was not called Eveready until 1914. They had obtained the patent for the flashlight which they produced along with the batteries to power them.
This little promotional booklet really does have hints for the sportsperson, but the best parts are the illustrations along with poems that describe each scenario. The “girl” in each is holding and using her Eveready to help her in her quest for sport and health. Note that the Sight-Seeing Girl seems to be in charge of the tour of the ancient ruins.
The Motor Boat Girl needs no headlamp as long as she has her Eveready handy.
The Hunting Girl is not afraid because she is fully equipped with her flashlight. Of course toting a firearm might add to the secure feeling as well.
Night fishing, anyone?
And of course The Camping Girl is in charge of the cooking pot.
The Motoring Girl is most useful when holding the Eveready for the man who can fix her motorcar. And note the hint of Motoring Girl’s reckless driving!