Tag Archives: Forstmann Wollens

Ad Campaign – Forstmann Woolens, 1934

You see above how slim and graceful you will look this Spring in Forstmann Tweeds… miracles of softness and pliability.  The trim tailored suit combines Forstmann’s matched tweeds, with a plain jacket and plaid skirt in a new yellow-beige.  The slender coat is of feather-soft herring-bone tweed in the new Guardsman blue.  Forstmann Tweeds tailor to perfection, are light-weight yet warm.  Stores everywhere are featuring them in all their wealth of lovely colors… in costumes and by the yard.

It’s hard to imagine, but there really was a time when the quality of the fabric was one of the biggest selling points of a garment.  Today, nobody seems to notice that the new tee shirt in the shopping cart is so thin one can see through it.  That new wool coat with a mystery synthetic added to compensate for the poor quality of the wool is also accepted without question.

People used to recognize poor quality fabric, and there was even a name for it – shoddy.  Used as a noun, shoddy was originally a poor quality wool fabric that was made from the waste from the wool manufacturing process.

I’ve been thinking about how much I’ve learned in the past two months while making my “couture” wool jacket.  Probably the most important thing I’ve realized is that quality materials make a tremendous difference in the results of a sewing project.  With all the time and effort that has gone into this jacket, I’m so glad that I splurged and bought the best wool and silk I could find.

It has also made me think that a fabric stash clean out is in order.  I’ve been holding onto lots of odds and ends, thinking that one day I might find them useful, but the truth is that now I’m spoiled for the finer fibers.

I was recently listening to a sewing expert talk about why sewing has gotten to be so popular.  One thing he said was really interesting.  He said that people used to sew to save money, but today most people sew in order to have the nicer things that they could not otherwise afford.  It’s now cheaper to buy most clothes than it is to make them, but in the case of a custom made wool and silk jacket, the only way for the average woman to have one is to make it herself.  I’m so glad that I did.


Filed under Advertisements