Tag Archives: Fuller Fabrics

Ad Campaign – Fuller Fabrics Playtone, 1952

Playtone is color.  Playtone is texture. Playtone is Fuller Fabrics brilliant cotton with the crinkle that never needs ironing – and America’s playtime favorite.  In playclothes and by the yard in leading stores.  Beachcoat by Claire McCardell.

Crinkled cotton, and later crinkled synthetics, have gone in and out of fashion over the years.  I can remember a heavy crinkled cotton that was popular in the late 1970s.  I made a safari style suit of it and wore it for years and years until my sister shamed me into retiring it. (Something about the only people still using that fabric was the old ladies’ department at Walmart.)

I’m not really seeing the crinkle in that wonderful Claire McCardell beachcoat.  It looks like a smooth broadcloth to me.  But isn’t the coat great with the diagonal pockets and all that contrasting top-stitching?

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Another Modern Master Sighting

You may remember about two years ago when Karen at Small Earth Vintage found a wonderful full skirt made from a Fuller Fabrics Modern Master print.  It was  based on Paul Klee’s  Magic Squares, and was probably my favorite of all the Modern Master works that I’ve seen.  When Karen put it up for sale, it lasted all of about 2 minutes before someone snapped it up, leaving a lot of disappointed art lovers wanting their own Klee skirt.

Well, good news!  Ebay seller Shannon of  Alexaoutgrown is selling a length of the same fabric this week.  There are over four yards of it – plenty to make a gathered skirt.  Auction ends Saturday morning.

Thanks for sharing this with us, Shannon.

Photos copyright Shannon Fields

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What I (Almost) Didn’t Buy

I don’t talk a lot about my age here because I’ve never thought that it was terribly important.   And when I was younger I always hated it when middle aged people made “old people” jokes as if they had one foot in the grave.  Today, I’m that middle aged person, and I still don’t like how every forgotten thing becomes a “Senior Moment,”  but I did have a moment this week when I’ve got to wonder what has happened to my thinking.

I was in a favorite thrift store, after several hours of non-productive treasuring hunting.  Usually when this happens I become desperate and will latch onto the first remotely interesting thing that catches my eye.  But that day, for some reason I took the opposite approach.  A stack of cotton fabrics proved to be only a selection of 1970s and 80s calicos, but one print looked a bit interesting.  It was a modern interpretation of a village.  I immediately thought I had something, but some nag in the back of my thought said, “No, that’s just another 70s quilting fabric.”

Without really giving it a good look, I flipped through the rest of the stack, and finding nothing, left the store.  Several hours later, the little village fabric popped back into my thoughts.  Suddenly, in hindsight, the fabric looked not 70s at all, but  50s.   Since the day had been completely fruitless, I decided to traipse back across town to the thrift and buy the fabric.

I got back there and thankfully the fabric had not sold, and yes, I was right, this WAS a 1950s print.  I paid my dollar and left with my prize, which is what it is because when I got home and did what I should have done to start with – look at the selvage – I was met with a magical group of words:

“Fuller Fabric ‘Sainte Adress’ by Raoul Dufy A Modern Master Original”

I’ve written about this line of fabrics before.  In 1955, Dan Fuller of Fuller Fabrics approached Picasso, Miro, Raoul Dufy’s widow, Leger and Chagall about using their artwork for a special line of fabrics.  They all agreed, and the Modern Master line was born.  The fabrics could be purchased by the home sewer, and they were also used by American designers such as Claire McCardell, Mollie Parnis and Tina Leser.   At the time, the fabrics and Fuller received a lot of attention in the press, with a feature in Life magazine, and another in American Fabrics.  The Fuller Company made their own little promotional film that shows Mr. and Mrs. Fuller visiting with the artists, and talking about the fabrics.  Fun!

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