Tag Archives: Joan Severa

Fashion Goes Around and Comes Around

I really didn’t think I’d be writing about sweaters in April, but much of the northern United States has had a bit of snow, and it is even predicted here in the southern mountains later this week.  The way I see it, anytime is right for a fantastic sweater like the one above.  I took this photo at the DAR Museum in Washington, DC several years ago.  Even though this was a sports piece, the sleeve style is pure fashion, and dates this fabulous sweater to the mid 1890s.

You would think that such an extreme style would have had its moment in the sun, never to be seen again, but it seems to me that all fashion is at sometime recycled.

I spotted this 1980s sweater recently at the Goodwill Outlet.  The puffed sleeved sweater was not unusual in the 80s; I had one myself.  What I found to be most interesting was the tight lower part of the sleeve.  My photo is sort of pitiful, but imagine this sweater on a body.  Though not nearly as extreme, the effect would be the same as the 1890s sweater.

I don’t think I would have not made the connection if not for my recent reading of Dressed for the Photographer by Joan Severa.  Suddenly I’m seeing 19th century influences everywhere.  It just goes to show the power of reading, and looking at lots of wonderful old photographs, to improve one’s eye.

In the latest issue of Dress – The Journal of the Costume Society of America, there was a tribute to Joan Severa, who died in 2015.  Colleagues often referred to her as “Joan Perservera” because once started, she would simply not give up on a project.  Seeing as how she spent almost twenty years working on Dressed for the Photographer, I’d say it was a very accurate moniker!

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Currently Reading – Dressed for the Photographer by Joan Severa

I’d had this book on my wishlist for a very long time after reading Lynn at AmericanAgeFashion’s review of it.  I kept putting off buying it frankly, because the book, even second-hand, is expensive.  But as the old saying goes, “You get what you pay for.”  I did finally find this at a great price, but now that I have it in my hands and have read most of it, I realize this is one book I should have just gone ahead and purchased at any price.

Yes, it is that great.  I will be the first to admit that my knowledge of nineteenth century clothing is really lacking.  If it is not sports clothing, chances are I can’t tell an 1848 frock from an 1862 one.  But now, with the help of Joan Severa, I’m beginning to be able to look at antique photos and clothing with much more confidence.

I want you to pay attention to the subtitle: Ordinary Americans & Fashion, 1840-1900.  So many times we tend to look at nineteenth century fashion through the drawings of fashion plates in magazines.  One of the first lessons of this book is that while American women read and used the ideas and suggestions in women’s magazines of the time, the clothes they actually wore had practical adaptations to fit their lifestyles.

By “ordinary ” Severa means the bulk of Americans of all races, ages, and genders.  She purposely excludes the very rich who were more likely to wear clothes from Paris, and the very poor, who had little chance to follow fashion at all.  But what she reveals is that most people, even the working poor, were able to make fashionable adjustments to their clothing.

The book is divided into chapters that follow decade lines.  Severa is quick to mention the overlap of fashion across decade lines though.  She begins each decade with an overview of what was fashionable, and the changes that occurred.  This is followed up with photographs that illustrate all the trends she mentions in the text.  Each photo has a careful analysis of the clothing being worn.  I’m finding it fun to look at each photo before reading the accompanying analysis to see if I can see the things that reveal the age of the photo.

The photographs in the book were chosen from a large variety of sources.  Each is clearly labeled with the source institution or private collection, and the access number if there is one.  I can only imagine the work it took to actually find such a selection of photos, as the book was published in 1995, long before collections were digitized.

The earliest photographs are studio daguerreotypes.  Note that Severa uses not just the clothing Etta is wearing to place a date on her photo, but also her hairstyle.

Most of the later photographs were taken outside of a studio setting, many taken by a professional photographer.  This photo was taken in 1885-86 in California and while the setting is casual, the subjects are carefully posed for the camera.

I love this circa 1892 photo of Mrs. Van Schaick in her camp clothes.

As cameras became more portable, photos became more casually posed.

This photograph is part of the Atlanta History Center collection.  Taken in 1895, during the height of the bicycle craze.  I doubt that she actually wore this long skirted, tightly corseted dress while riding!

I love all the photos of workers that are in the book.  Many were taken on the job site, but this photograph of a textile mill worker was taken in a studio.

Dressed for the Photographer is a whopping 591 pages, including a wonderfully functional index, a glossary of clothing terms, and a comprehensive bibliography.  What more could one ask of a fashion history book?

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Filed under Currently Reading