Tag Archives: Loomtogs

Ad Campaign – Loomtogs, 1957, 1958, 1960

After buying that lovely Loomtogs set of separates, I decided to look for some vintage ads to give a better idea of the types of things the company made.  The ad above is from 1957,  and shows pants, shorts and slacks in madras plaid.  Note that the blouses have matching madras collars.

This ad is from 1958 and the clothing featured is made from Everglaze Minicare.  I’ve had Everglaze fabrics, and they have a shiny coating, like chintz.  And regardless of the name, I’ve found that the glaze often washes off.

And finally, this ad is from 1960.  Note that the jacket is lined with the same red and white gingham that was used for the blouse.  My guess is that there were also shorts and slacks to match.

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Early 1960s European Train Print

It’s couture fashion week in Paris, and since my invites did not arrive, I’m here to show you that in order to be completely wonderful, clothing does not have to be couture.  It doesn’t even have to be expensive.

I spotted this dress in someone’s Pinterest feed (thank you Robin!) and began tracking it down.  The problem with Pinterest is that so many of the photos posted are of things long ago sold.  But I couldn’t believe it when I found this on a website, still for sale.

There are actually four pieces – a sleeveless top, a short sleeved top, a skirt and belt.   By the 1950s many makers were selling on the concept of coordinating separates.  I can just imagine that there were other pieces in the print.  Can’t you see the shorts, in the creamy white with a band of train cars at the hem?

What is really interesting is that there are two different maker’s tags in the pieces.  The skirt and the sleeveless top are labeled “Loomtogs” but the short sleeved top has a “Rosewood” label.

Loomtogs was a well-known sportswear company, headquartered in New York.  They specialized in moderately priced separates, and over the years had some pretty big names doing the designing:  Jeanne Campbell, Donald Brooks, Leo Narducci and John Weitz.   Eventually Loomtogs was bought by the Fred Perry company, makers of tennis clothing.

As for Rosewood California, I came up completely empty.  There is a Rosewood Fabrics, but I’m quite sure it is not the same company.  Unfortunately there are no selvages, so I have no information on the fabric maker.

It is not an oddity to find vintage pieces that have identical fabric but different maker’s labels.  Fabric companies often sold the same fabric design to several different makers.  I don’t know if this set was assembled back in the late 1950s when the set was new, or if some former owner got lucky and found the pieces and married them into a set.  And what really matters to me is the fantastic design, which is perfect for The Vintage Traveler:

I really love the scenes on European trains.

You have to love that little piggy!

I’m puzzled.  Is that a three-eared dog?

The design on the skirt is actually cut from the print and stitched onto the white.

I love the back of the skirt.  The seller had the design at the side, and she might have been right, but it makes more sense to me to have it in the back, with the design giving a bit of an apron effect.

The skirt has an interesting zipper.  It’s metal, but is invisible.  The maker is alco, and there is a patent number, but it must not be a US patent because I can’t locate it on the database, and I had no luck on the German database either.

I’d appreciate your thoughts or any information you may have.

Correction:  Due to information from Denisebrain, I now believe this to be early to mid 1960s.  The length of the skirt is a bit longer than I would have though to be later, but then I was judging it against myself, and I am short!  I have changed the title to reflect this new information.

Update, 7/3/13:  Maggie of Denisebrain has very kindly sent a photo my way of her skirt.  She double-checked, and it does have a partial label, which she is quite sure is Rosewood.

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