Tag Archives: Majestic

Ad Campaign – Majestic, 1968

We have to file this ad from 1968 under “Overly Optimistic.”  To think they could market the same outfit to a woman in her twenties and to her grandmother in her sixties was just out of touch.  To paraphrase the old fairy tale, for one it was too old, for one it was too young, but for Mom in the middle it was just right.

One of the current magazines (Southern Living, I think) does a feature where they dress a young woman and her mother in the same clothing, but then they accessorize the two very differently.   The addition of a headband (dumb choice) and a chain was just not enough to distinguish the looks in this ad.

This ad was in Glamour, which is geared toward younger women.  I can’t imagine anyone in that demographic would want to dress in Grandma’s clothes.  But if the situation were reversed – if it were in a magazine for older women –  would the ad be any more effective?  It’s something to think about.

Majestic was a lower mid-priced line of sports separates, so notice the prices.  Adjusted for inflation, the pants and vest were $104.16 each, and the blouse was $78.12.  It helps explain why people in the recent past had more space in their closets than we do today.


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