Tag Archives: Matson Lines

Ad Campaign, Matson Line, 1937

Hawaii

The latest celebrity to linger at Waikiki.  Expectant stay-at-homes this Christmas will mourn the defection of their dear Kris

…the beloved old humbug slipped off on a Matson-Oceanic liner bound for Hawaii…

Okay, I know it is way past Christmas, but I’m with Kris.  This winter has gone on long enough, and I’m not even in the frozen North.  So this week’s ad is to remind us all that it is summer somewhere, and it will soon be warmer here.

 

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Ad Campaign – Matson Lines, 1945

Across the blue reaches of the Pacific

Broad and unmistakable is the path beaten by Matson across the Pacific since the days of sailing ships.  Through all this time Matson’s business had been transportation, and it had been it’s purpose, with ever-improved equipment, to make even more accessible the loveliness of those Island regions.  

Would you guess from reading this add that WWII had just ended, and that the cruise line industry was still in a state of disarray?  Matson’s four ships had been turned into troop transports, and though you might not guess it from the ad, it took them two years before they could just one ship refitted and back into the touring business.

Yet, there are the hints:

And for tomorrow’s traveler in the Pacific – whether by air or by sea – Matson plans the very finest in modern and efficient transportation.

And the artist did a great job imagining the ship of tomorrow.  It is remarkable how little it looks like a ship from the 1940s, and how much it looks like a modern cruise ship.

 

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