Tag Archives: Moc-Abouts

Ad Campaign – Moc-Abouts 1943

So soft they’re like putty in your hands; yet so sturdy that your kid brother couldn’t wear them out.  These impish moccasin-oxfords were styled by A.G. Spalding for Kay’s Newport… and they’re about the most wonderful shoes afoot.

I’m still in a moccasins sort of mind.  I was actually hopeful that I’d find an ad for my own Philflex Sporties, but I came up empty.  But one interesting observation from looking at dozens of shoe ads from 1938 through 1946 was that sport shoes like these were heavily advertised.  And note that the ad points out how these will be hard to wear out.   That was very important by 1943 when shoes were getting harder and harder to replace.

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