Tag Archives: New Woman

The Summer Girl at Carson, Pirie, Scott, Circa 1895

For several years I’ve been without a photo scanner. My old flatbed died, and I just could not justify the cost of the new huge boxes that did everything except mop the floor. But then my printer died, and it was time to bite the bullet. So I went to the computer place and was pleasantly surprised that not only had the boxes shrunk to a manageable size, they were also much more affordable. So I’m hoping you will see an improvement in the photographic quality of paper items.

I posted this little (smaller than the scan, actually) brochure on Instagram yesterday, and it was quickly noted that I am showing off a lot of new to my collection brochures. Yes, I have been on the lookout for additions to the sportswear archive, and I hope some more come my way soon.

The Summer Girl would more accurately be described as the New Woman. The brochure is not dated, but my best guess, based on the shape of the sleeves, is 1895.

Inside the folder Carson, Pirie, Scott details all the ingredients for a successful summer look, starting at the head…

and ending at the toes. By today’s standards, this is a lot of clothing for a summer outfit, but this “uniform” of sorts must have felt quite liberating to late Victorian women unused to clothing of such a practical nature.

What really sold me on this piece (besides the bathers on the front) was the concept of the complete outfit. Catalogs are so often an assemblage of bits and pieces, that it’s interesting to see what would have actually constituted an ensemble. Maybe it is because this is how I try to build my own collection. Having a pair of 1920s hiking knickers is not enough. I must also have the hat and blouse and socks and boots.

This is not collecting fashion as “art”. I’m interested in the things women wore and why they wore them. It’s hard to get the whole picture with only half the ensemble. At least that’s what I tell myself as I continue to look for the perfect 1930s beach sandals and the matching bathing suit to go with my favorite 1950s Ceeb swimming cover-up. The search continues!

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Filed under Collecting, Proper Clothing