Tag Archives: sewing patterns

Anne Adams Sewing Patterns, Fall 1938

Anne Adams was the name of a sewing pattern company which sold their products through syndicated content in newspapers across America. I have seen Anne Adams patterns from the 1940s through the 1980s, but this catalog of designs is dated 1938. I added it to my archive because it was published by my hometown paper, the Asheville Citizen.

In looking through this catalog, I was struck by the big variety of lifestyles Anne Adams catered to. As you can see on the cover, there were evening gowns for those who had need of them. And while people might not think that women in a small city in the middle of the southern mountains would need a formal gown, there were plenty of events in Asheville that would make such a dress a necessity for many women.

On the other end of the spectrum was the house dress. A woman working at home during the day might not wear the three inch heels shown in the illustration, but I can remember that as late as the 1960s my grandmother and her three sisters always wore dresses similar to the ones pictured while doing their house cleaning, laundry, and cooking. All of them made these dresses out of cheerful prints in easy to clean cotton.

Here is a grouping of day dresses of a different sort. These were not for housework. They were for shopping or lunching, or perhaps for a club meeting.

In 1938, as it is today, the older woman is encouraged to look younger and thinner. Some things seem to never change.

For the truly young, there were campus fashions, starring the original teenage star, Deanna Durban.

The career woman was advised to make and wear separates which she could mix and match. The idea of separates is more associated with the 1950s, but it actually dates back much earlier, to at least the 1890s.

It’s pretty unlikely that in 1938 there was any skiing going on in the Asheville area, but a good, warm coat was needed. Interestingly, with the exception of pajamas, this was the only pair of pants offered for women. That was to change dramatically in just a few years.

And here are the other pants, in the form of pajamas. I can see where the width of the hems is starting to diminish from the extremely wide legs of the mid 1930s.

When I was coming of age in the 1960s and 1970s, one of the chief complaints of the girls in my school was that “fashion” here was two years behind what we saw in the fashion magazines. I’ve come to realize that our own conservatism had more to do with that than what was available to us. Even in 1938, women in the mountains of North Carolina could buy patterns of what was fashionable in other markets.

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Filed under North Carolina, Proper Clothing, Viewpoint

Givenchy For McCall’s Patterns, 1966

I don’t write a lot about haute couture here at The Vintage Traveler. The careers of most of the 20th century greats are so well documented that there’s just not a lot I can add. But I just could not let the recent death of Hubert de Givenchy pass by without mentioning one of my favorite ever sewing pattern lines. In 1966 the movie, How to Steal a Million staring Audrey Hepburn and a wide cast of Givenchy creations, led to four of the suits Audrey wore in the movie being adapted into sewing patterns by McCall’s.

The patterns rated three pages in McCall’s magazine, all with publicity stills of Audrey, rather than pictures of the patterns. In the McCall’s Home Catalog, however, there were sketches of the pattern designs. By comparing the two sets of images you can see that the patterns are very faithful to the original designs as worn in the movie. All four designs were either suits or coat and dress ensembles.

Over the years I’ve managed to find three of the four patterns. An interesting note is that neither Audrey Hepburn nor the movie were mentioned on the actual pattern envelopes. I find that a bit odd as the connection between the patterns and the movie were well publicized in the magazines.

This is the pattern that I do not own. I need this pattern in my life.

I’ve been telling myself for years to make this coat. Maybe now is the time.

I don’t even try to collect couture clothing, as my interests don’t really run in that direction. I have been known to pick up the rare (inexpensive) piece though when lucky enough to find it. In fact, one of the few pieces of couture I own is a Givenchy suit, which dates to 1967.

 

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Filed under Designers

Sewing Brochures from 1961 and 1962

I recently received a group of early 1960s pattern company brochures from friend Rebecca.  How did she know I’d want these?  Am I that transparent?  I certainly hope so.

They all date from June, 1961 to January of 1962, and are from Simplicity, Vogue, McCall’s, and Advance.  As much as I love a great vintage Vogue or Bazaar magazine, these little newsprint treasures reveal much more about what the “average” American woman was wearing.

When I started sewing for myself in the late 1960s, I could not wait until the latest editions of the pattern brochures arrived at the pattern counter.  I would spend hours carefully planning my next sewing project.  Maybe it’s partly due to that fond memory that I have such a weakness for these.

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Here are the play options from Simplicity for June, 1961.  The bathing suit in the middle is what was considered a bikini in 1961.  The playsuit of the right with the skirt cover up is also described as a bathing suit.

Pointed hem top patterns for all the women in the family.  Actually, I’ve seen this hem on men’s things as well.  And it makes me want to sew some chevroned stripes.  McCall’s, June 1961.

A note about that hat: I have several examples of this bucket-shaped hat in my collection, but none are nearly as exaggerated as these.

From the same McCall’s brochure is a grouping of swimwear, including a bathing/play suit very similar to the Simplicity one, right down to the skirt.  This bathing suit with matching skirt really was a great idea.  It also shows how swimwear can often be dated by imagining a skirt over the trunks.  Fashion does extend to swimwear.

The January 1962 issue of McCall’s Fashion Digest shows several examples of that most marvelous early Sixties wardrobe staple – the dress and jacket ensemble.  The beige example with the fantastic neckline was from designer Hannah Troy.  And note how similar the pink print dress is to the bathing suit and skirt in the previous picture.

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The more high fashion home sewer also had the choice of a designer look from Europe.  These dress and jacket ensembles were designed by Guy Laroche, Ronald Paterson, Jacques Griffe, and Gres.  These were more than just a little more complicated that the designs in McCall’s and Simplicity.

The Vogue Young Fashionables line was quite fashion forward.  January, 1962.

These designs from Advance are labeled “Sew Easy”, but I can see several techniques that might give even an intermediate sewer fits.

And finally, could there be any other looks that sum up 1962 better than these four?  On the left we have three streamlined dresses and suits that have the Jackie Kennedy look bared down to the essentials.  And on the right, the ever popular shirtwaist, though with a slightly less full skirt than just a year or two before.

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Filed under Collecting, Sewing