Tag Archives: vicara

Ad Campaign – Jantzen Kharafleece, 1951

That wonderful top-to-toe look…

it’s Kharafleece

sweaters

skirts

and match-mate

sox

all together now-

heavenly sweaters and skirts

in Jantzen-exclusive

Kharafleece: purest virgin

worsted wool, nylon and

miracle vicara… cashmere soft…

washable… practically

wrinkleproof.  And stunning sox for an echo!

The question in my mind was what the heck is vicara?  I had seen the fiber listed on sweaters from the 1950s, but I’d never really given it a lot of thought.  As it turns out, vicara is a protein fiber that is extracted from corn.  Those twentieth century chemists were nothing if not creative.

As were the ad copy writers.  See how they tied together vicara and cashmere?  It’s enough to make you think there was a vicara goat.

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