The Alfred Shaheen name is very familiar to vintage clothing collectors, especially those who love the sun dresses and bathing suits of the 1950s. The business was based in Hawaii, where Shaheen expanded his father’s clothing manufacturing business in the post WWII period, capitalizing on the new fad for Hawaiian shirts.
From my little history at the VFG Label Resource:
At first he used fabrics brought in from the US mainland, but he soon realized that profits would be greater if he printed the fabric in Hawaii. He set up Surf ‘n Sand Hand Prints to print the colorful Hawaiian fabrics. His handprinted textiles were based on the flora and fauna of the Hawaiian Islands, along with Hawaiian traditions and authentic tapa cloth designs.
Shaheen produced not only the fabric, but they also manufactured clothing made from it. Shaheen was known for their sexy sarong dresses and swim suits, Hawaiian shirts and halter dresses with full skirts. The company closed in 1988 when Alfred Shaheen retired.
Shaheen not only used Hawaiian themes; the design studio was also was inspired by the rich multicultural population of post war Hawaii. Even the label took on a decidedly “exotic” look.
The set looks, at first glance, to be from the 1950s. I think we can all see Lucy Ricardo wearing this for casual entertaining. But the label is one that is most commonly seen in the 1960s. To confirm the date, the pants have a nylon coil zipper, which was introduced to the American market in the early 1960s.
The pants legs are very interesting. In 1960 pants were still tapered to the ankle, but then they became straight before blooming into bell-shaped legs in the late 60s. Without the pleat my pants are very straight, but the presence of the pleat sure does hint of things to come.
The collar, too, seems to predict the short-lived fad for the Nehru collar in the late 60s. But in this case I’m guessing it was just the company’s love of the “exotic” that led them to use a collar that is more associated with India than Hawaii.
Even though permanently attached care instructions were not mandated by law in the USA until 1972, the presence of a label like the one above does not mean the garment was made after 1972. Many manufacturers were already sewing simple care labels like the one in my pants long before the law went into effect.
You may have noticed the wonderful condition of this set. I can only imagine that it was bought by a woman who was under the spell of her tropical surroundings, and that when she returned home to Tennessee, the set was just too, well, exotic.