I’ve written about swimmer Annette Kellermann before, and you might know her as the subject of the 1952 film, Million Dollar Mermaid, staring Esther Williams. She was the woman who introduced the one-piece swimsuit for woman. but what she might have been best at was self-promotion.
In 1925 she promoted a health plan which was outlined in this booklet. She capitalized on a study conducted by Dr. Dudley A. Sargent of Harvard University which found her body to be the most perfectly formed female physique. She promised that in just five to fifteen minutes a day, any woman could “enjoy the priceless possessions of glorious health, radiant beauty, and a figure fashioned in Nature’s own wonderful mould.”
There are numerous photos of Kellermann’s perfect body in the booklet, most of which appear to have been altered to make her look thinner than she appears in other photos I’ve seen of her.
It just goes to show that the pressure on women to strive for unrealistic body ideals have been with us a very long time.
I love that on this page Kellermann assures the reader that attaining world-wide fame for her figure has not in the least made her vain. That’s reassuring.
The 1920s was a time when youth and slimness were fashionable. It’s easy to see how this program might appeal to women who had been told their bodies were old-fashioned. Another part of the appeal might have been that in 1925 Kellermann was thirty-eight years old. Though she didn’t advertise that fact in the booklet, she had been in the public eye for about twenty years by this point. People knew she was approaching middle age.
I’d like to say that we’ve finally gotten to the point where we no longer put this type of “perfect body” pressure on women and on ourselves, but then that would be untruthful. Years of exposure to weight loss ads and magazines articles on losing weight, the “helpful” comments of others and subtle peer pressure are powerful influences.