This Kedettes ad from 1950s is interesting because of what it does not say. There is virtually no ad copy, only the styles, the prices, and a note that the shoes are washable. But read the illustration, which says that Kedettes are just right for a casual date at the soda shop.
You might have noticed that colored rubber soles are pretty hot right now. You see them quite a bit on athletic shoes, of course, but makers of street shoes, like Cole Haan have added them to oxfords and loafers. It rather nice seeing the same trend from 64 years ago. There really isn’t much new under the fashion sun.