In my ongoing search for all things concerning hiking clothing, I found this ad in a 1926 issue of Everygirl’s, the Campfire Girls magazine. I can’t resist looking at the lists of stores whenever they are a part of an ad, and I’m always interested to see if there was a store in Western North Carolina that offered the product.
In 1926 Cantilever Shoes could be bought at Pollock’s Shoes in Asheville. I had read about Pollock’s in the great booklet, The Family Store, which tells about all the Jewish-owned businesses that could be found in Asheville in the twentieth century. Pollock’s was owned by Lou Pollack, who according to his obituary, started the business in 1910. In the 1920s the store was located on Patton Avenue, one of the main streets in downtown Asheville.
There have been a lot of changes on Patton Avenue, including the loss of two entire blocks to parking lots, and much of another to a modern bank building. Almost incredibly the old Pollock’s store has survived at 39 Patton Avenue, with some distinctive brickwork that can be seen in old photos still in place today.
I was a bit surprised when I looked up one day while walking on nearby Haywood Street, to see the Pollock’s name.
By studying old city directories, which can be found online, I found that for a period of time mainly during the 1940s, there was a second Pollock’s store. Just by looking at the decoration on the exterior of the building, my guess is that it was a posher version of the old family oriented store.
The Haywood Street Pollock’s was sandwiched between the very nice Bon Marche department store, on the left, and Woolworth’s on the right. The Bon Marche opened in 1937, and Woolworth’s in 1938, and my guess is that the Pollock’s space dates to the same time period.
Lou Pollock was famous for having a yearly Christmas party for children who needed shoes, and he must have given away thousands of pairs over the years. Pollock retired from his store in 1939, but the Patton Avenue store was open at least until 1956, the last year I found it listed in the city directory.
I love this kind of urban exploration. There are little bits of the past still to be found in brick and plaster, tile and signage. It’s all a matter of keeping one’s eyes open.