Category Archives: Winter Sports

White Stag Ski Togs Promotional Brochure

A recent addition to my sportswear archive is this little folder from White Stag of Portland, Oregon. It isn’t dated, but from the style of the clothing, I can say it is late 1940s.

Thanks to @noaccountingfortaste on Instagram, I can tell you a bit about the illustrator of the cover. She was Gereldine Olinger Hinkle Abbot, or as she signed this picture, Gerry.

Jessica wrote,”She was born in Washington state; in 1944, she and her first husband moved to San Francisco, and by 1946 she was working for Lilli Ann as art director and advertising manager. She also lived and worked in Portland, illustrating for Jantzen and White Stag and numerous department stores. In 1950, she won the Frances Holmes Achievement Award for advertising women of the West, an award named for the first woman to open her own ad agency, in Los Angeles. She won three awards; one for best layout series, best mechanical production, and best finished art series for work she’d done for the firm Frederick and Nelson, and was given the overall achievement award because she “…best typified how a woman can achieve outstanding merit in the world of advertising.” She opened her own agency, Gerry Advertising and Art Service.”

Inside the folder is a little dictionary of ski terms, and several cards that have photos of the latest ski fashions. In this period of time, ski pants, and usually jackets as well, were made of wool gabardine, this is thin and light, though dense and warm. The pants were pleated at the waist to give the wearer greater mobility.

This is a pretty standard ski suit from the late 1940s. The shoulders are still wide, and the pants are roomy. It would be only a few years before Willi and Maria Bogner of Germany discovered that thick nylon knit made a sleek and effective ski pant and changed the style completely.

Here the pants are gabardine, but the jackets in made of cotton poplin. White stag started as a canvas tent makers, and they continued to work with cotton fabrics.

This is the Ski Banner style described in the photo above. On the back of each card is a brief description and the price. At $14.95 and $16.95, these togs weren’t cheap. According to the inflation calculator, the jacket would be 171.63 and the pants would be $194.59 in 1017 dollars.

 

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1920 Sports Sweater

This sweater is a real survivor. It’s almost 100 years old, and it has managed to escape the scourge of vintage knits – the moth. I see a lot of these sweaters in old photos from 1915 through 1922 or so, but they are very rarely actually found on the vintage market. Several years ago I let one get away, and I vowed to buy the next one I found that was not held together by a few threads.

It took a while, but finally this beauty came my way. It had everything I was looking for – a great color with contrast, excellent condition, and it was made for a woman (front laps right over left). And who could resist those pockets?

This style was made for both men and women, as shown in this illustration from the 1921 Bradley Knits catalog. The only thing my sweater is missing is a label, but it could have been made by Bradley. Or maybe not, as there were many producers of wool knitwear during this time period.

The details are so nice, and add to my love of the cardigan. This sweet little pocket flap really makes me happy.

The buttonholes seem to be made by hand, using the matching wool yarn. I’m not sure why my colors are all over the place. The sweater is not this purple.

Besides the green stripes, notice the knit-in stripes of red.

And finally, a reminder that the overlock machine was not invented in the 1970s. The overlock was commonly used on sportswear, even earlier than this sweater.

 

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Filed under 1920s fashion, Collecting, Proper Clothing, Sportswear, Winter Sports

1910s – 1920 Wool Gym Suit

I started adding gym suits to my collection purely by accident.  Ten years or so ago I was trading some things with my favorite vintage shop when the owner pulled out a 1940s gym suit and insisted that I take it. I was a bit reluctant as I was trying to limit the focus of my acquiring.  I now realize she knew me better than I knew myself.

Since then I’ve actively searched for gym suits, and now have sixteen in my collection dating from circa 1870 through the 1950s.  Considering how women claim to have detested their gym suits, it is surprising how many survive. I’m pretty sure my 1970s version was destroyed decades ago!

I found my latest gym suit at the Liberty Antiques Festival back in April. I almost missed it, as it was folded in a stack of old linens. But something about the black serge caught my eye as I passed by.  The lesson is, of course, to always look through unpromising stacks of linens.

I estimate this one to date from 1915 through 1920.  The photo above is from an Aldrich & Aldrich catalog showing a 1920 gym suit from their inventory.  Mine is a different company, E.R. Moore, but the styling is very similar, with the loose belt that contains the wide pleats that fall from a yoke at the shoulders.

E.R. Moore was founded in 1907, and made not only gym suits, but also academic gowns for graduations and other ceremonies. As far as I can tell, the gym suit production ended several decades ago, but gowns continued to be made at least until 2005. The year before there was a big kerfuffle at Harvard when it rained at graduation and the dye from the gowns ruined graduates’ clothing. The factory building is now loft apartments.

 

One thing I especially love about this suit is that I know the name of the original owner.  Not only is Virginia Hooper’s name sewn into the suit, but a note was attached as well.

I have not been able to identify Ms. Hooper, but the suit came from a consolidation estate company in Indian Trail, NC, which is in the Charlotte area. Along with the gym suit and linens, several boxes of high quality fabrics came from the estate. (And yes, I bought some of them as well.)

 

After looking at the Aldrich catalog, I’m thinking I should have photographed the belt buttoning at the back.

Without the belt you can see how roomy this gym suit is.  No need for a corset here.

In my quest for more information about this particular suit, I turned to When the Girls Came Out to Play, by Patricia Campbell Warner, and I was rewarded with some nice details about this style of gym suit.  It was designed around 1910 by Florence Bolton at Stanford University, and was based on the English gym slip, but with bloomers at the bottom. It was designed to be worn with a cotton blouse beneath. Practical though it was, this design proved to be unpopular as it was too far from mainstream fashion. Warner points out, however, that before long, most women’s fashions had a similar silhouette. Once again we see the influence of sports attire.

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1940s White Stag Belt with Pouch

I just could not bring myself to call this a fanny pack, and it would have been wrong of me to do so.  The pouch on a belt concept really caught on sometime in the late 1980s (if memory serves me correctly) but this pouch on a belt dates to probably the early 1940s.  It’s a great example of a find that I didn’t know I needed until I spotted it on Etsy.

 

 

I’ve based my dating on two things.  First, the label is very similar to one I found as part of a 1941 White Stag ad for ski clothing.  After WWII, the White Stag label in ski togs was red with white lettering.  The only time I’ve seen the above logo which is so similar to my label is in that 1941 ad.

Just as important is the Alpine folkloric motif embroidered on the belt.  I’ve written about this in the past, and the next few paragraphs are adapted from an old blog post.

Even though the US was inching toward war with Germany in 1941, there was a vogue for clothing decoration that was similar to that of German, Bavarian, Tyrolean or Swiss motifs. This has always struck me as being a bit odd, especially after it was clear that the US was going to war with Germany, and these clothes were so reminiscent of German folk dress.

In his book Forties Fashion, Jonathan Walford explains that in the 1930s, the Nazi German leadership actively encouraged the wearing of  Germanic folk costume, and the dirndl-wearing blonde German ideal commonly appeared in German propaganda images.  The use of Alpine-inspired details even appeared in Paris in 1936.

In looking at American fashion magazines, I’ve seen Alpine fashions featured as early as 1935.  Most often I’ve seen clothing from the Austrian firm, Lanz of Salzburg, used. Lanz was started as a maker of traditional Austrian folk costumes  in Austria in 1922 by Josef Lanz and Fritz Mahler.  By the mid 1930s they were exporting clothing to the  US, and in 1936 Josef Lanz opened a branch of Lanz, Lanz Originals, in New York.

As  the US moved toward war with Germany, these clothes continued to be popular.  Interesting, Lanz advertised in magazines such as Vogue and Glamour throughout the war, but in their ad copy, there is never any reference to the fact that the clothes are so similar to German folk dress.

But why did this style continue to be so popular in the US?  I  have some theories.  First, “ethnic” fashions of all kinds were gaining in favor in the late 1930s.  Magazines did features on South American clothes, and Mexican and tropical prints were popular.  The dirndl skirt was used with lots of prints, not just with Alpine embroidery.

Also, these fashions were already in women’s and girl’s closets.  It stands to reason that in a time of shortages that a garment that would “go with” what the shopper already had would be desired.

If you want a deeper explanation, then you might consider the theory that enemies tend to copy their foes in dress, a form of cultural imperialism.

But all historic and cultural explanation aside, I wanted this because I have a small capsule collection of the Alpine motif garments, and this was a nice addition to that group.  I also have a 1940s gray with red trim ski suit.  What luck!

Thanks to IKnowWhatImWearing on etsy for such a great addition to my collection.

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The Ski-O-Tard from White Stag

One of the great things about collecting it that there is always something new to be discovered.  Take the garment above.  It’s a White Stag creation called the Ski-O-Tard.  I was lucky to spot this recently on etsy, and was even luckier that the thing still had the original hangtag attached.

Hangtags often contain very valuable information, and in this case, the most important info was the name of the garment.  Without the unusual name, I might never have been able to learn a thing about the Ski-O-Tard.  And even with the name, I’ve been able to find only a few images, all dated 1948.

Even though White Stag was in the process of copyrighting the name, I think it is safe to assume that the idea just never caught on.  For one thing, all the bunched up fabric between the legs must have felt like one was wearing a diaper.  And while it probably was warm, it was so bulky that wearing it beneath slim-fitting trousers would have been difficult.

Although it was meant to be worn as a first layer, all the photos I found showed it without pants.  One photo is the January 1948 cover of See, a magazine for men, and another was in the pages of the January 8, 1948 issue of The Dispatcher, a Longshoreman Union newspaper.

When I posted a photo of the tag on Instagram, Julie at Jet Set Sewing commented that the Ski-O-Tard reminded her of the Claire McCardell “diaper” bathing suit.  I had not seen the resemblance, but after Julie mentioned it, I certainly did.  McCardell’s suit dates from the early 1940s, so it could be that it directly influenced the designer of the White Stag Ski-O-Tard.

In the 1940s and 1940s, White Stag used this tag in red, but also similar ones in bright blue and in white with red lettering.  Labels from the 1960s are usually white with gold lettering.  I only am telling this because White Stag garments can be really hard to date, as sportswear , while it did follow fashion, did not change as quickly as fashionable dress.   In this case, the Ski-O-Tard has very strong shoulder pads, at a time when shoulders were beginning to soften up a bit.

I thought you might enjoy seeing what the Ski-O-Tard looks like when not fastened at the waist.  Can you see how the concept might have been improved with a bit less fabric at the crotch?

As always, I welcome any additional information about the Ski-O-Tard.

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Lady Fair Yarn Book No. 3, 1921

I have laughingly called myself a Goodwill Archaeologist, but the very nature of digging through the bins at my local Goodwill Outlet does resemble the work of archaeology in some respects.  First, there is the obvious reference to “digging” but there are other similarities.

It is important to note the location of a find.  An archaeologist may find one piece of pottery in a location, and will then be on the alert for more pieces in the same area.  In the same way, a Goodwill Archaeologist knows that if there is one piece of old stuff in a bin, there is a nice likelihood that there will be more.  I have been through bins that held a lifetime of embroidered linens.  Sometimes a bin will contain the entire series of Nancy Drew or the Hardy Boys books.  If one great item is spotted in a bin, then it is worth taking more time to closely examine the contents of that, and the surrounding, bins.

This strategy paid off  this week when I spotted a few old knitting and crocheting instruction booklets.  These were sold by the millions, mainly by the makers of yarns and threads.  The ones from the 1940s and 50s are pretty common, but I always take a look at them to see if there are any sportswear booklets.

I very quickly pulled out about one hundred booklets from the bin, being careful to excavate the entire area.  A closer look later revealed that the great majority of the booklets were on making various crochet edgings and laces.  But in the midst of all the doilies and laces, I found a real treasure.  The Lady Fair Yarn Book No. 3 was published in 1921 by the T. Eaton Co., one of the great Canadian department stores.

This booklet has forty pages of sports fashions for the entire family.  Being Canadian, there are lots of sweaters for skating and hockey, but there are garments for golf and tennis as well.

Lady Fair was Eaton’s house brand of yarns.  Many of the designs featured angora yarn, as in the tuxedo sweater above.

This suit, recommended for golf, was quite fashionable.

There were not just sweaters and dresses, but also accessories,  such as hats and scarves.

The instructions for this bathing suit also included directions for the stockings.  I found several things to be interesting.  First, that the stockings were knee length, when in the early Twenties it was still the custom in the US to wear full length stockings with bathing attire.  The custom for this varied from place to place, with some beaches in Europe already having done away with stockings by the 1920s.

But what I really love about this bathing suit is how complicated it is, with the straps and buttons and belt and contrasting color trunks that were not attached to the body of the bathing suit.

There were included a large variety of men’s sweaters, for activities like skating and golf.

This garment for a boy might be called overalls, but I’m betting it was more like underwear, wouldn’t you agree?

 

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Bradley Knits: Slip Into a Bradley and Out-of-Doors

I’ve been posting photos from these two 1920s catalogs on Instagram, and realized I’ve not even taken the time to write about them here.  Bradley Knitting Company is one of my all time favorite companies.  They had a very long and rich history, and there is still plenty of material left to make collection of it interesting.

Bradley Knitting Company was located in Delavan, Wisconsin, established in 1904.  They made all kinds of woolen knit goods, including swimming suits, sweaters, and other sports apparel.  This company was very important to the small town of Delavan as it was their chief employer, with 1200 persons working there when the company was at its peak.  In fact, they often had to advertise in larger cities in order to keep enough workers.  It was a thriving business.

I’m not sure when the company closed, but the last label we have on the VFG Label Resource is from the 1960s.  The mill building was, unfortunately, demolished in 2003 which is a real shame considering that today the repurposing of old mills is a thriving business.

My two new catalogs were a lucky ebay find.  One is a winter 1922 booklet, and the other is undated.  It is a bit later, and very likely dates from summer 1925.

The winter 1922 catalog features a lot of sweaters, but it also has accessories such as knit hats and scarves.  All the garments were modeled and photographed on living models, but it appears that they used some old-fashioned photoshopping for the finished pages.

Several years ago Richard York kindly sent to me some photos of his grandmother, Mabel Jennie Gross, who was a model for Bradley during the early to mid 1920s.  You can click through the link I provided to see these photos, which show Mabel in various poses.  It appears to me that the company making the catalogs colorized the photos of the models, and then arranged them in vignettes for each page.  A background was then painted in.

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I love the fancy sweaters on the right, but of even more interest are the two at the bottom left.  These are jersey knit middies, a garment I’ve never seen.  The middy is usually made of  cotton duck or canvas.

The top photo looks like a group of young people on an outing in the snow, but my guess is that this is a composite picture with a fake background.

The later catalog is undated, but features mainly swimsuits.  The introduction has a hint: “For twenty odd years Bradley has been setting the style.”  The firm started in 1904, and the styles look to be right in the middle of the 1920s decade.

By this time, the knit bathing suit had pretty much taken over the swimsuit market.  The old fashioned swim dress with bloomers was simply not in step with the sleek 1920s look.

I have seen a lot of 1920s wool knit bathing suits.  Most have varying degrees of moth damage, and probably ninety percent of them are solid in color like the three at the top left.  Also fairly common are ones like the red model with the stripe at the bottom.

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But occasionally, a real masterpiece appears on the market.  Here are Bradley’s special models, all shown on Hollywood actors.  I have seen photos of the deck of cards suit shown on Anita Stewart at the top.  I wish it were mine.

These fancy suits cost between $8 and $9.50, as compared to the plain suits which started at $3.

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One of the big problems sellers of 1920s bathing suits seem to have is telling if a suit was made for a woman or for a man.  By carefully examining these photos you can see that the main difference is in the size of the armholes.  A woman’s suit will have smaller holes, while the tops of men’s suits were not as modest.  The skirt is still present on most men’s and women’s suits, but the plain trunk style is emerging.  Even a few styles for women, called the “tomboy” suit, were missing the skirt.

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It looks like the V-neck pullover had taken over as the style for sweaters by the middle of the decade.

I looked carefully at the faces of the models, hoping to spot Mabel, but I couldn’t make a positive identification.  I did spot one of the sweaters she was wearing, but in a different pose.  I suppose that the model could be Mabel.

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