I’m starting a new feature just to show how I can get something on my mind and just keep thinking about it until I either drive myself crazy, or I find an example. Lately, I’ve been all about swimsuits like the one on the right. These were a wartime innovation, probably in response to the scarcity of dyes and fabrics.
All the ads I’ve found date from 1943 through 1949. Even though there were two piece swimsuits before WWII, they became more prevalent during the war. Because the pieces of fabric used to construct the tops and bottoms are smaller than would be in a one piece, the cutter of the fabric could be more creative in the placement of the pieces, and could work out ways in which to save fabric.
Dyes were made of chemicals used in the war effort, so fabrics were limited to fewer colors. The block printing of the design added color to the white fabric while saving on dye.
All of the examples I’ve seen were made by Catalina Knitting Mills of California, and I’ve seen the idea attributed to their designer, Mary Ann DeWeese (Remember these lobster suits by DeWeese?). I imagine there were companies that copied the idea.
I’ve seen this outrigger canoe design in shades of blue. It’s pretty impressive!
See the difference a few fish (whales?) make?
I’m not sure if this one is actually printed, or if it is cut and pieced. I’m glad I picked this one out to enlarge because the shoes on the woman on the right are very similar to a pair I have. Otherwise I would never have noticed them.
And here’s another view of the same suit.
These do come on the market quite often, but the prices are always pretty insane. I can see why they are so desirable, so I’ll just wait until I find one in a dusty corner of an estate sale. It could happen, right?
The Vintage Traveler 