1920s Bloomer Shorts by Lafayette Mfg of Baltimore

In the 1910s and 1920s gym wear was a booming business. Most schools were adding physical education classes to the curriculum, even for girls. A need for gym clothing spread beyond the elite colleges and city gymnasiums to schools across America. There were plenty of companies ready to fill the need.

Many sporting goods companies added girls’ gym clothes to their inventory, but in addition what seems to be hundreds of companies were formed to make clothes for gym class. One of these was the Lafayette Manufacturing Company, incorporated in 1923 with the mission of providing middy blouses, the standard for girls to wear not only for physical education, but also as classroom attire. The company was formed with partners Maurice Rosenberg, Irma Rosenberg, and Joseph Hinkle. The company’s address was 306 East Lombard Street in Baltimore.

A real plus to this purchase was that the shorts are deadstock and retained the original hangtag. There’s a wealth of information on the tag, without which I don’t think I would ever have been able to learn about the makers.

By far the most useful information provided was the patent number on both the label and the tag. Having the number, I was able to locate a copy of the patent.

If you are wondering why a simple pair of shorts required a patent, the answer is that these are not a simple pair of shorts. Thanks to drawstrings in the back of the waistband, the waist is adjustable from 25 to 34 inches. I can imagine the thrifty mother looking at these with glee, knowing they would continue to fit her growing daughter.

Just pull and tie to adjust the fit.

These shorts have one more interesting feature. At first I was puzzled that the tag called these “bloomers” and the patent called them “knickers” because to me I thought they should be called “shorts”. But these are indeed bloomers, which are concealed beneath the straight legs. It’s an interesting development in the history of shorts, a term that came into use about the time these were made in the late 1920s. The idea of bloomers under shorts persisted in gym clothes. I have several 1960s catalogs that show them.

Research on these bloomers was hindered by the name of the business. With all the towns and streets in the US named for the French hero, plowing through the search results was daunting. Finally, using the name on the patent, and the assumption that Rosenberg was located in Baltimore, I found exactly one useful reference.

Today the location of Lafayette Manufacturing appears to be a parking lot for a hotel.

1910s Red Tam

I am always looking for accessories to complete my sporting ensembles. One thing I never pass up in an antique store is a rack of hats. Ninety-nine percent of the time the rack will be full of hats from the 1960s. I have a theory, that when hats began to lose favor in the late 60s women stored their old hats instead of investing in new ones. What else could account for the abundance of 60s hats at estate sales and antique stores?

But this post is about that rarest of hat finds – the pre-1960s sports hat. I gave a little happy dance when I spotted this little red tam among all the faux turbans and pillbox hats.

Items like this hat that were worn for decades with little change in the style, so they can be hard to date from that alone. Fortunately there were a couple of things that let me know this tam dated from around 1910 to the 1920s. First, the seams were finished using a Merrow overlock machine. The stitch is similar to a modern serger, but it is easy to see the difference. I see it a lot in pre-1930 knit bathing suits.

Second, the band of the tam is in a type of machine knit that is commonly seen on knit items from this era. I have a pair of navy blue mittens in the same type knit.

In looking at catalogs and other illustrated sources from the 1910s and 20s, the tam is the hat worn by most women for winter sports. The illustration above is from a 1921 Bradley catalog.

This illustration is on a late Edwardian postcard.

And this one is from the mid to late 1920s. It fits a bit closer to the head, and might even be called a toboggan.

Another factor that contributes to the scarcity of early knits is that so many of them were consumed by moth larvae. Thankfully, this one somehow escaped the hungry little buggers.

Pajamas for Women, Part 4

There was also a trend toward nautical themes. The short “Oriental” pants were replaced by so-called “Gob” trousers, gob being slang for “sailor”.

Advertisement for Atlantic Coast Line, found in December, 1933 Fortune magazine

A 1930 article in Good Housekeeping reported:

“Beach fashions are distinctly masculine. A marked change has occurred in beach attire, for smart women are forsaking fancy pajama suits for long, wide, sailor-like trousers… In their smartest version these trousers feature a fullness set in at the knee.”

These one-piece beach pajamas remained in fashion through the mid-1930s. In 1931 Good Housekeeping declared, “Pajamas are never smarter. For the beach they are comfortable and feminine in colorful combinations of linen, shantung, or jersey.”

The evolution of beach pajamas was complete, but it’s worth noting that pajamas did not stay on the beach. Brave women like Mrs. Joseph Walton, “[wore] a velveteen jacket, a light crepe overblouse, and dark trousers…” on the streets of Palm Beach in 1929.

Wright’s Bias Fold Tape Sewing Book No. 24, 1931

By 1930 middle class and wealthy women were already wearing pants in the form of knickers for hiking, breeches for riding, and bloomers for gymnasium. But pajamas wearing on the beach was different in that women of most economic classes could participate. Cotton beach pajamas were cheap to buy and even cheaper to sew at home. Pattern companies like McCall’s, Butterick, and Pictorial Review sold pajama patterns for the home sewer.

Cecilia Nordstrom, on her family’s farm in Birkenfield, Oregon, 1933, Photo courtesy of her granddaughter, Tania van Winkle

Oregon farm girl Cecilia Nordstrom showed off her new pajamas in 1933. She later recalled, “Frivolous is lounging pajamas when you live on a farm. No one has time to lounge.” Nevertheless, she ordered this one from a catalog, and she looks quite pleased with it.

Pajamas-wearing was also different in the public nature of the beach. No longer confined to the school gym or the hiking and riding trails, beach pajamas were women in trousers in view of large crowds of people. Pants for women were here to stay, even though it would be several more decades before women wore pants for more than work or very casual occasions.

Pajamas for Women, Part 3

Women’s Wear December 16, 1924

1924 saw beach pajamas spreading across European beach resorts, and were even worn by a few brave souls on Florida sands. In her memoir, Jane Fisher, wife of the developer of Miami Beach, recalled an incident that happened in 1924:

Colonel CT Melville, the international polo player, … wrote a book in which he expressed delight over such Miami Beach surprises as “…strawberries for breakfast at Christmas and being driven about by a lady wearing pajamas.” I was the lady in pajamas – as startling in the early ‘twenties, even in freedom-loving Miami Beach, as my form-fitting bathing suit had five years before.”

For the most part, 1924 was a year of debate in the United States fashion press. During that year Women’s Wear began mentioning pajamas not only in their negligee column, but also in the sportswear section.

The question of whether or not American women would wear trousers in public in the form of pajamas was answered by Vogue in January, 1925. “Usually made of gay printed [silk]… they are seen during the sunny hours between bathing and dressing when one loiters on the sand. European beaches have seen them in large numbers, and, now, Newport and Palm Beach are witnessing the beginnings of their success.”

Not that Vogue‘s proclamation was universal. In February, 1925, Women’s Wear printed a report from Palm Beach saying “Palm Beach Visitors Do Not Adopt Beach Pajamas.” The mayor of Atlantic City, NJ went so far as to ban pajamas from the beach before the 1925 season, saying, “…we could not allow anything like that.”

Women’s Wear,​ February 17, 1926

In 1926 beach pajamas went from being an uncertainty to being mentioned favorably in most Women’s Wear articles on the subject. They wrote in March, 1926, “…as the season advances, beach pajamas are seen in greater numbers and variety.” Even shops in Atlantic City were advertising them. Beach pajamas had truly arrived.

Women’s Wear​ November 22, 1928

Although pajamas were sleepwear first and sportswear second, they did follow the rules of fashion. In the 1920s when the straight garcon look dominated, pajamas had a similar silhouette consisting of short trousers with a sleeveless tunic, often with a matching robe. They were often in bright colors with art deco or Asian designs. They were usually made of silk, but the more practical cotton began appearing as well.

When fashion began to change toward curvier, longer lines in 1927, so did pajamas. A Women’s Wear report in 1927 informed readers that “Both beach and lounging ensembles are characterized by the adoption of long trousers…”

“Mary Nowitzky Develops Simple Type of One-Piece Beach Pajama”​ Women’s Wear​ March 1, 1929

At the same time, bathing suits were getting smaller, with the newest styles featuring a very low scooped back. Some French designers, in particular Mary Nowitzky, developed an abbreviated top for her beach pajamas, much like the tank top of today. This top was not a tunic, but instead was meant to be tucked into the waist of the pants.

It was just a short time until designers realized that making the beach pajamas as a one-piece garment would allow them more easily to include the bare suntan back. This idea developed into a wide-legged one-piece garment that highly resembled a long flowing dress. This one-piece pajama was sleeveless, usually had a bare back with a scooped or V-neck front, and very wide trousers. They were increasingly made of brightly printed cottons.

Tomorrow, the exciting conclusion of Pajamas for Women.

Pajamas for Women, Part 2

Greenhut-Seigal Cooper catalog, Spring/Summer 1912

The style did not catch on as outerwear, but increasingly it was marketed as lingerie. When famous actresses began wearing pajamas on stage, manufacturers were alerted to this by Women’s Wear.

By the middle of 1911 a trade report from Cincinnati said, “Manufacturers of shirtwaists and pajamas say the trade is quite good…” And James McCreery & Co. on 34th Street in New York City had “silk pajamas for women” in their shop windows. Copy in the 1912 spring-summer catalog from Greenhut-Seigal Cooper declared, “Pajamas are growing more popular with women every year.

Women’s Wear​ Novelties in Pajamas, June 28, 1917

By WWI, pajamas were not just for sleeping. They were advertised as loungewear, and Women’s Wear categorized them as negligee. They were even suggested as “an excellent tea gown”. These early women’s pajamas were two pieces like men’s but were feminized most often by being made of pastel colored silk, elaborately decorated with lace and embroidery.

Billie Burke in Gloria’s Romance. 1916

Around 1914 a new idea in women’s pajamas emerged – the one-piece jumpsuit type. These became very popular after actress Billie Burke wore them in a film in 1916. She became so associated with the style that one-piece pajamas were called Billie Burkes until they fell out of favor around 1920.

Even after pajamas had been made for women for a decade, articles in Women’s Wear show that manufacturers worried they were just a fad. As manufacturer R.F. Raskid said in 1917, “I consider [pajamas] as merely a passing fad, that will have worn itself out in the course of a few months…” But pajamas, along with bifurcated workwear like overalls and coveralls, gained favor during the years of WWI because they were practical. And while overalls for women did decrease in popularity after the war ended, women did not give up their pajamas.

“Billie Burkes”,​Butterick Quarterly, Summer 1919

In 1919, Women’s Wear declared, “For lounging and the care-free hours, pajamas are at present favored by the best dressed women. They have freedom, are comfortable, and offer a wide variety of styles.” By 1919 pajamas were mentioned almost daily in the sleepwear section of Women’s Wear. They were no longer a novelty.

In writing about pajamas, Women’s Wear continued to refer to them in “Oriental” terms like Persian, Chinese, Indian, Japanese, and Turkish. Historian Victoria Pass has been conducting research into what Paul Poiret seemed to know in 1911 – that the Orientalist tropes used to market pajamas with trousers to women connected pajamas to “the exotic other”, making the masculine nature of the pants less of an issue.

“Silk Pajamas on the Beach”​ Women’s Wear, ​July 26, 1922

Until 1922, women for the most part confined their pajamas-wearing to their homes. But in July of that year Women’s Wear published a startling new use for pajamas. “Silk Pajamas on the Beach – A New Use for the Silk Pajamas that have long been Manufactured and Used for Negligee Purposes Is Shown in the Accompanying Photograph. This bather, after her dip, has slipped on the pajamas as a protection from sunburn.” The location was unnamed, but later reports identified it as the Lido in Venice, Italy.

It was not until fall of 1923 that Women’s Wear asked its readers, “Will American Women Adopt Pajamas for the Beach?” A few months later Women’s Wear first used the term, beach pajamas.

Tomorrow, Part 3.

Pajamas for Women Part 1

I’m back from the Costume Society of America Southeast Region Symposium, and I’m pleased to share here my paper that I read. I’ll post it over the course of four days. I hope you enjoy it.

In the mid-1920s a new fad traveled from Italian beaches to those in the United States – that of pajamas as beach attire. It was not new for women to wear bifurcated garments for sports and as underwear, but pajamas for women were relatively new in the 1920s. So how and why did women take to wearing their newly adopted sleepwear on the beach?

Sears,​ Roebuck​ Catalog​, 1902

Even men in the US and most parts of Europe did not begin sleeping in pajamas until the 1870s. Most likely the first Westerners to adapt the Indian Pay- jama as night and loungewear were Englishmen living in India. In 1878 Harper’s Bazar reported, “The loose Japanese costume called the Pajamas has been adapted [by men] as a nightgown, for lounging in the daytime and in midsummer it is worn to board yachts.”

(Of course, the garment was Indian, not Japanese, but at least they got the continent right.)

Wilmington (Delaware) Evening Journal​
December 27, 1905​

The first reference I have found to American women wearing pajamas was a comment in an 1895 newspaper article that referenced women’s pajamas in fashion plates. Over the next decade there were occasional references to and ads for women’s pajamas in American newspapers, but not until the summer of 1905 does one see any multiple sources advertising pajamas for women. That year a syndicated sewing pattern for women’s pajamas was for sale in many US newspapers, and some department stores advertised readymade pajamas for Christmas gift giving.

 A 1905 article that ran in many American newspapers titled “Pajamas Healthful”, had the following to say about women wearing pajamas:

“Women everywhere, the country over, and in city and country alike, do wear nightgowns, as they have long, if not always have done. Do women wear pajamas in these days? Well, some, but not many.

“It was a little fad to wear them, for a time, and there are some women who now wear them; but their number is not large, and the custom is not growing.”

Good Housekeeping January, 1906

In 1906 Good Housekeeping magazine offered for sale a sewing pattern for “Lady’s Pajamas”. In the description for the pattern was this line: “The upper part of the pajamas is cut in the broad Mandarin style and the sleeve is loose at the bottom, also reminding one of that Eastern garb.” There didn’t seem to be a big demand for women’s pajamas until 1911 judging by the lack of ads for them in Women’s Wear, the forerunner of Women’s Wear Daily, and in their absence in clothing catalogs. So what happened that convinced American women to wear what was considered, in the West anyway, a man’s garment?

Paul Poiret Harem Pants, Shown in L’Illustration. January 1, 1911

For one thing, in 1911 French designer Paul Poiret introduced what he called harem pants, a design based on a pants style worn by Middle Eastern men and some women. By making a reference to the “Oriental” and not to the Western men’s trousers, he made it seem as though the woman was emulating the exotic “Oriental” and not her own husband or father.

Coming tomorrow, part 2.

Jantzen 1936 Style Book

Jantzen is one of those companies that seemed to get things right from the very beginning. It was established in 1910 by Carl Jantzen and John and Roy Zehntbauer as the Portland Knitting Company, with their products being woolen sweaters and accessories. The founders were active in rowing, and in 1913, they designed wool knit trunks for members of their team. From there a one-piece men’s bathing suit was designed. By 1915 bathing suits became their main product, and the name of the company was changed to Jantzen.

The three owners were also avid swimmers, so they worked on the knit until it was good for swimming and not just splashing about in the water. In 1921 the team at Jantzen began marketing their suits as swimming suits instead of bathing suits. By then Jantzen suits were being marketed to both men and women, and their famous diving girl logo had been designed.

The Jantzen story is well-documented. The company advertised heavily and they also released catalogs for both retail and wholesale. I have a fair collection of them, mainly from the 1950s, so I was glad to get this earlier one.

Unlike some companies, Jantzen maintained an archive even after the original families sold the business. They have not only a nice collection of Jantzen swimsuits, but catalogs, artwork, and copies of the in-house magazine, Jantzen Yarns.

My 1936 catalog has this nifty color chart. Color can be an important clue when determining the age of a vintage piece. Colors, like everything else in fashion, come and go.

The 1930s brought a lot of changes to swimsuit fashion. The wool knit suit was still pretty much standard for suits, but makers were always looking for ways to make them fit better. They were much more form-fitting than 1920s suits, just as 1930s dresses were more fitted than the dresses of that decade.

The Take-Off model came with a removable skirt that doubled as a cape. The straps could be adjusted for three different looks.

The two-piece suit was making its appearance.

“Maximum exposure”

Changes were also coming to men’s swimsuits. In 1932 Jantzen introduced the Topper, in which the top could be removed from the trunks by way of a zipper. This was considered very risque in some areas.

By 1936 some men were doing away with the top and just sporting trunks. But for more conservative tastes, Jantzen still made the old-fashioned one-piece.

Things got really cute with kids’ suits.

Jantzen developed several textured knits, like the Kava knit seen throughout this catalog. Lastex thread had been invented and marketed starting in 1931, but it took swimsuit makers a few years before they fully embraced the new (and improved) technology.