Category Archives: Sportswear

Pajamas from 1930 Montgomery Ward

One of my chief interests continues to be how women transitioned into pants in the twentieth century. One part of the story is pajamas (pyjamas). Today pajamas were pretty much for sleeping and lounging, and that’s how they started out in the 1910s. But by the middle of the 1920s pajamas were being worn on a very limited basis in public. Someone discovered that pajamas made a very effective beach cover-up, and so pajamas moved from the boudoir to the beach.

The first reference I’ve found to pajamas being worn in public is from 1925. The January 15, 1925 issue of Vogue declared:

“All the shops are showing the new and brilliant beach pyjamas, so successfully worn at the Lido – so daringly sponsored by one lone Newport leader last summer. Will they – or won’t they – be seen at Palm Beach? Poiret, for one, declares that they will. But customs are very different at the Lido and at Palm Beach, and it is unlikely that their popularity will be as great in this country as in Italy.”

So 1924 pretty much is the starting point for the wearing of pajamas at the beach. And while Vogue seemed to think not much would come of the trend, Best & Company ran an ad for beach pajamas in the same Vogue issue.

“The Lido Pajama is the latest thing for beach wear. These have wool jersey trousers and a smart little mandarin top of bright patterned rubberized silk banded in Jersey.”

I recently found two catalogs from American mass merchandiser Montgomery Ward, one from 1925 and the other from 1930. It’s interesting to see how this one company featured pajamas in the two years. In 1925, there was only one pair of pajamas offered in the catalog, and they were obviously just for sleeping, with the top being pretty much just a short nightgown.

But five years later the picture was quite different. I found six different sets for women, and several more for teens. All were available in multiple color combinations.

The top and pants pictured above are typical with the combination of a solid color and a matching print. The ad reads, “Of mercerized Front Page Cotton broadcloth, whose fine quality is quite in keeping with the excellent tailoring of these pajamas. The printed blouse , finished with collar and pert bow of plain color, tucks slimly into plain colored trousers, whose smooth-fitting yoke, pocket, and cuffs of the print lend contrast.”

Remember, the year is 1930, but one can already see the return of the natural waistline in this set.

There were several sets that also had matching robes. Again we see the emphasis on the waist and a contrast of colors. “What gay flower effects are achieved in these pajamas – designed especially for Ward’s. Of printed Wendy batiste in popular tuck-in style, with front yoke and elastic in waist at back. Cuffs and yoke of trousers contrast in plain white, as do the yoke and tie of the blouse. The lounging coat, of Peter Pan cotton pique, has a flower print just the color reverse of the pajamas, adding to their air of smartness.”

Probably the most interesting set is the one above. Unlike the others, this ensemble was located with the day dresses instead of the lingerie. They refer to it as a “kitchenette ensemble”. The copy even refers to wearing these in public.  “Fashion’s last word in nonchalant Kitchenette Pajama Ensembles – not only for house but flower gardening, boating or beach. The smart world revels in it!”

Also fun to note are the solid color inserts below the knees on the trousers. This is showing that pants legs are beginning to widen, a feature that really does help separate the Twenties from the Thirties. In a more fashion-forward publication, you might already be seeing much wider pant legs in 1930.

 

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Filed under Proper Clothing, Sportswear

1940s SS Neptune Linen Top

It seems like I’ve been on a real nautical kick lately, as the last three items I’ve added to my collection were inspired by the sea. It’s not surprising, really, as sportswear has from its very early days been influenced by clothing traditionally worn at and on the ocean. Garments like the middy blouse were based on the sailor’s middy, and nautical motifs are really common in sports clothing.

Today’s nautical garment is a top from the post-war 1940s. The fabric is linen, and is nice and crisp.

I’ve spent a lot of time thinking about this top, and its original purpose. At first I thought it might be a beach cover-up, but the length seems a little short for that use. The presence of the pockets, and the fact that there are only three buttons keeps this from being a blouse that would tuck into pants or shorts. So I’m going with jacket. I can see this paired with a pair of white slacks, with maybe a tee shirt or halter top beneath.

I love the colors, which are not the standard nautical red, white, and navy. The rope around the life preserver is the very same color as a sash on a late 40s pants set I have. Color is fascinating, because you really can use it to help with the dating of garments.

At first I could not decide if the buttons were the originals, but a very close inspection of the thread used in the making of the buttonholes, and the thread used to sew on the buttons seems to be a match. So I’m pretty sure they are the originals.  And you can tell by the handmade button holes that the jacket was made by a home sewer, rather than manufactured commercially.

The sewer knew her (or his, possibly…) fabrics and took no chances with the linen. To eliminate raveling, the armscye was bound in bias tape, and the seams were flat felled. There are no exposed edges anywhere on the garment.

I looked to see if there was any special SS Neptune, and found a lot of photos of a sailing ship caught in the arctic ice. There have been lots of ships named Neptune, for obvious reasons, and I guess this print was named not for a real ship, but for an imaginary Neptune.

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Filed under Collecting, Novelty Prints, Sportswear, Vintage Clothing

1920 Sports Sweater

This sweater is a real survivor. It’s almost 100 years old, and it has managed to escape the scourge of vintage knits – the moth. I see a lot of these sweaters in old photos from 1915 through 1922 or so, but they are very rarely actually found on the vintage market. Several years ago I let one get away, and I vowed to buy the next one I found that was not held together by a few threads.

It took a while, but finally this beauty came my way. It had everything I was looking for – a great color with contrast, excellent condition, and it was made for a woman (front laps right over left). And who could resist those pockets?

This style was made for both men and women, as shown in this illustration from the 1921 Bradley Knits catalog. The only thing my sweater is missing is a label, but it could have been made by Bradley. Or maybe not, as there were many producers of wool knitwear during this time period.

The details are so nice, and add to my love of the cardigan. This sweet little pocket flap really makes me happy.

The buttonholes seem to be made by hand, using the matching wool yarn. I’m not sure why my colors are all over the place. The sweater is not this purple.

Besides the green stripes, notice the knit-in stripes of red.

And finally, a reminder that the overlock machine was not invented in the 1970s. The overlock was commonly used on sportswear, even earlier than this sweater.

 

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Filed under 1920s fashion, Collecting, Proper Clothing, Sportswear, Winter Sports

Update: 1920s Gingham Romper

I posted my thoughts about this 1920s romper back in June. One of the things I wrote was this:

So rompers definitely were a thing for women, at least in the 1920s and 1930s. Still, I don’t agree with calling a gym suit a romper, no matter how much the garment is similar.

But then last week I found a real shocker in a 1926 high school yearbook.

These are the girls of the Gainesville Athletic Club at Gainesville High School in Florida. Could it be these were the actual basketball uniforms? It is hot in Florida, so maybe they adapted the usual bloomer suit into a light cotton garment.

I do need to make sure you notice that the suits are not identical, though they do seem to be made from the same fabric. And what’s with those belts?

It does pay to keep an open mind when it comes to the past. The minute we start saying “never” and “always” we run into trouble.

I also want to give a big thank you to all the kids over the past one hundred years who worked tirelessly on the yearbook committee. I don’t collect yearbooks, but anytime I run across an older one I always thumb through it to see if I can spot anything interesting. This time I was really rewarded.  Along with several yearbooks dating from the 1920s through the 40s, someone donated a series of photograph albums from the same years to Goodwill. It all ended up in the bins, and while I didn’t buy any of it, the guy who put them in his cart kindly let me photograph some really great photos.

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Filed under Curiosities, Gymnasium, Proper Clothing, Rest of the Story, Sportswear

1929 Perfetex Athletic Clothing Style Book

I’m beginning to think that Chicago was the gym attire capital of the US,  as I’ve found another company that was located in that city. I knew about Perfetex because I have a pair of wool exercise bloomers with that label. It made me happy when earlier this week I located a catalog from the company. I bought it because I hoped to find my bloomers included (more about that later) but I found the catalog to be really interesting beyond my own collection.

The actual name of the firm that made Perfetex Athletic Clothing was Chancellor & Vaughan of Chicago. A note inside from the company president was signed C U Chancellor. Even with all that information, I was not able to find out anything about the company. That happens so often when a proper name is also a word with a meaning, such as “chancellor.”

In 1929, big changes where coming to women’s clothing. It wasn’t as sudden as history books sometimes make it seem, as there were hints that skirts were going to get longer, and clothing was going to be cut closer to the body. As for gym wear, for decades the bloomer had been the pants that girls and women wore for athletics. Above you can see the classic combination of middy blouse and baggy bloomers. The middy has short sleeves, and the bloomers are above the knee, but otherwise this is pretty much the same gym attire girls had been wearing for fifteen years.

But in 1929 the bloomer was slowly being replaced by shorts. In the outfit above, the blouse is still made of middy twill fabric, it has the pocket, and the V-neck. But gone is the flapping collar.

Taking it a stop further, here we see the shorts paired with a tee shirt made from jersey knit, which was available in either cotton or wool. Before long girls and women were wearing shorts for more than just basketball.

Click to enlarge

The middy was still pretty much the top of choice for gym. But it is interesting how in just a few years it would be pretty much gone, replaced by a gymsuit that was a blouse and shorts combination.

Prefetex was even selling a similar blouse in 1929. Just add the shorts and you have the new standard that replaced the middy and bloomers.

A while back I posted about a 1920s romper in my collection that is very similar to this one. It’s always good to find items documented with firm dating.

I’m doing a groan about the Barefoot Dancing Sandals though. I saw a pair of these somewhere online (probably eBay) described as bathing sandals, which I knew they were not. So I didn’t bid, and didn’t even bookmark the auction. Not good. Now I need them. Badly.

But getting back to my knickers, I am pretty sure that these are the ones I have. They are described as modern because so much of the fullness has been eliminated and they are shorter than the other knickers offered.

I am truly sorry about my sorry photos of these. I promise to take more time and do a better job. I hope you can tell that these are the same style.

Here’s the side opening with a placket covering the buttons.

The ad copy mentions a “diamond crotch piece.” I’d call it a gusset, and the purpose was to make the fabric “give” more in the area to reduce stress to the fabric. Note the mends on both sides of the diamond. it didn’t work.

To me, a lot of the fun of collecting comes from being able to identify garments like this pair of lowly bloomers. Simple pleasures!

 

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Filed under Collecting, Proper Clothing, Sportswear, Vintage Clothing

Most Wanted: WWII Era Block Printed Swimsuit

I’m starting a new feature just to show how I can get something on my mind and just keep thinking about it until I either drive myself crazy, or I find an example. Lately, I’ve been all about swimsuits like the one on the right.  These were a wartime innovation, probably in response to the scarcity of dyes and fabrics.

All the ads I’ve found date from 1943 through 1949. Even though there were two piece swimsuits before WWII, they became more prevalent during the war. Because the pieces of fabric used to construct the tops and bottoms are smaller than would be in a one piece, the cutter of the fabric could be more creative in the placement of the pieces, and could work out ways in which to save fabric.

Dyes were made of chemicals used in the war effort, so fabrics were limited to fewer colors. The block printing of the design added color to the white fabric while saving on dye.

All of the examples I’ve seen were made by Catalina Knitting Mills of California, and I’ve seen the idea attributed to their designer, Mary Ann DeWeese (Remember these lobster suits by DeWeese?). I imagine there were companies that copied the idea.

I’ve seen this outrigger canoe design in shades of blue. It’s pretty impressive!

See the difference a few fish (whales?) make?

I’m not sure if this one is actually printed, or if  it is cut and pieced. I’m glad I picked this one out to enlarge because the shoes on the woman on the right are very similar to a pair I have. Otherwise I would never have noticed them.

And here’s another view of the same suit.

These do come on the market quite often, but the prices are always pretty insane. I can see why they are so desirable, so I’ll just wait until I find one in a dusty corner of an estate sale. It could happen, right?

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Filed under Advertisements, Collecting, Most Wanted, Sportswear, Summer Sports, Vintage Photographs

Late 1930s Bowling Shoes and the Bruno Athletic Shoe Manufacturing Co.

On a recent trip we were delighted by the hotel’s basement rec room, which included a two lane bowling alley. Growing up in the 1960s it seemed like everybody bowled, at least on a casual basis when there was nothing else to do. The bowling alley in my little town was always busy. But times change, and the alley went under. And even though I collect sportswear, I have few bowling pieces in my collection.

But we had so much fun bowling that I was inspired to go looking for some vintage pieces to fill the bowling void. What I discovered is that great garments are very expensive, but the shoes seem to be a bargain. So unsurprisingly, I now have three new pairs of bowling shoes. The clothing will come, but I’m going to have to spend a bit more time looking.

I’m okay with that. One can – and did – bowl in any comfortable and casual clothing, but bowling shoes are a specialized item that can greatly enhance one’s game. So maybe the shoes are actually more important than the rarer-than-hen’s-teeth two-toned gabardine bowling dresses.

I’ve had to educate myself on the ages of bowling shoes. They are not “fashion” items, but as in most cases of sports attire, you can find fashion influences. In the case of the shoes shown here, I had a bit of help with the dating. The seller got these from the original wearer’s daughter, who is now in her late 70s. The daughter knew these were the bowling shoes her mother had worn as a teen in the late 1930s. That was a great starting place.

I then went looking for photographic evidence on the WWW. I didn’t find what I needed, but in the meantime I ran across a catalog from the Bruno Athletic Shoe Manufacturing Company in Manchester, Ohio. There’s no date on the catalog, but the illustrations of mainly men playing various sports are typical 1930s. All I could really find was that the company was owned by Mike S. Bruno. All the information I could find locates the company in Cincinnati in the mid 1940s. Mike Bruno was described as “late” in a 1954 marriage announcement of his son, Joseph. That’s it, so I would appreciate any additional facts about Bruno.

I also found a very similar design in a 1935-36 Lowe & Campbell Athletic Goods catalog.

I would imagine that this basic design remained in place for some years. In both catalogs the shoes were described as made from elk leather.

The soles are suede, or more likely, buckskin. The heels have a rubber finish, for additional control over the slide of the foot.

Bruno was primarily a maker of ice and skate boots, but they also manufactured bowling, baseball, and basketball shoes. They also advertised the “Bruno Magic Toe Stop”, guaranteed to keep the toes of your skates from developing those unsightly toe wrinkles.

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Filed under Collecting, Shoes, Sportswear