Tag Archives: 1930s

Pajamas for Women, Part 4

There was also a trend toward nautical themes. The short “Oriental” pants were replaced by so-called “Gob” trousers, gob being slang for “sailor”.

Advertisement for Atlantic Coast Line, found in December, 1933 Fortune magazine

A 1930 article in Good Housekeeping reported:

“Beach fashions are distinctly masculine. A marked change has occurred in beach attire, for smart women are forsaking fancy pajama suits for long, wide, sailor-like trousers… In their smartest version these trousers feature a fullness set in at the knee.”

These one-piece beach pajamas remained in fashion through the mid-1930s. In 1931 Good Housekeeping declared, “Pajamas are never smarter. For the beach they are comfortable and feminine in colorful combinations of linen, shantung, or jersey.”

The evolution of beach pajamas was complete, but it’s worth noting that pajamas did not stay on the beach. Brave women like Mrs. Joseph Walton, “[wore] a velveteen jacket, a light crepe overblouse, and dark trousers…” on the streets of Palm Beach in 1929.

Wright’s Bias Fold Tape Sewing Book No. 24, 1931

By 1930 middle class and wealthy women were already wearing pants in the form of knickers for hiking, breeches for riding, and bloomers for gymnasium. But pajamas wearing on the beach was different in that women of most economic classes could participate. Cotton beach pajamas were cheap to buy and even cheaper to sew at home. Pattern companies like McCall’s, Butterick, and Pictorial Review sold pajama patterns for the home sewer.

Cecilia Nordstrom, on her family’s farm in Birkenfield, Oregon, 1933, Photo courtesy of her granddaughter, Tania van Winkle

Oregon farm girl Cecilia Nordstrom showed off her new pajamas in 1933. She later recalled, “Frivolous is lounging pajamas when you live on a farm. No one has time to lounge.” Nevertheless, she ordered this one from a catalog, and she looks quite pleased with it.

Pajamas-wearing was also different in the public nature of the beach. No longer confined to the school gym or the hiking and riding trails, beach pajamas were women in trousers in view of large crowds of people. Pants for women were here to stay, even though it would be several more decades before women wore pants for more than work or very casual occasions.

5 Comments

Filed under Collecting, Proper Clothing, Sportswear, Summer Sports, Women in Pants

Pajamas for Women, Part 3

Women’s Wear December 16, 1924

1924 saw beach pajamas spreading across European beach resorts, and were even worn by a few brave souls on Florida sands. In her memoir, Jane Fisher, wife of the developer of Miami Beach, recalled an incident that happened in 1924:

Colonel CT Melville, the international polo player, … wrote a book in which he expressed delight over such Miami Beach surprises as “…strawberries for breakfast at Christmas and being driven about by a lady wearing pajamas.” I was the lady in pajamas – as startling in the early ‘twenties, even in freedom-loving Miami Beach, as my form-fitting bathing suit had five years before.”

For the most part, 1924 was a year of debate in the United States fashion press. During that year Women’s Wear began mentioning pajamas not only in their negligee column, but also in the sportswear section.

The question of whether or not American women would wear trousers in public in the form of pajamas was answered by Vogue in January, 1925. “Usually made of gay printed [silk]… they are seen during the sunny hours between bathing and dressing when one loiters on the sand. European beaches have seen them in large numbers, and, now, Newport and Palm Beach are witnessing the beginnings of their success.”

Not that Vogue‘s proclamation was universal. In February, 1925, Women’s Wear printed a report from Palm Beach saying “Palm Beach Visitors Do Not Adopt Beach Pajamas.” The mayor of Atlantic City, NJ went so far as to ban pajamas from the beach before the 1925 season, saying, “…we could not allow anything like that.”

Women’s Wear,​ February 17, 1926

In 1926 beach pajamas went from being an uncertainty to being mentioned favorably in most Women’s Wear articles on the subject. They wrote in March, 1926, “…as the season advances, beach pajamas are seen in greater numbers and variety.” Even shops in Atlantic City were advertising them. Beach pajamas had truly arrived.

Women’s Wear​ November 22, 1928

Although pajamas were sleepwear first and sportswear second, they did follow the rules of fashion. In the 1920s when the straight garcon look dominated, pajamas had a similar silhouette consisting of short trousers with a sleeveless tunic, often with a matching robe. They were often in bright colors with art deco or Asian designs. They were usually made of silk, but the more practical cotton began appearing as well.

When fashion began to change toward curvier, longer lines in 1927, so did pajamas. A Women’s Wear report in 1927 informed readers that “Both beach and lounging ensembles are characterized by the adoption of long trousers…”

“Mary Nowitzky Develops Simple Type of One-Piece Beach Pajama”​ Women’s Wear​ March 1, 1929

At the same time, bathing suits were getting smaller, with the newest styles featuring a very low scooped back. Some French designers, in particular Mary Nowitzky, developed an abbreviated top for her beach pajamas, much like the tank top of today. This top was not a tunic, but instead was meant to be tucked into the waist of the pants.

It was just a short time until designers realized that making the beach pajamas as a one-piece garment would allow them more easily to include the bare suntan back. This idea developed into a wide-legged one-piece garment that highly resembled a long flowing dress. This one-piece pajama was sleeveless, usually had a bare back with a scooped or V-neck front, and very wide trousers. They were increasingly made of brightly printed cottons.

Tomorrow, the exciting conclusion of Pajamas for Women.

2 Comments

Filed under Collecting, Proper Clothing, Sportswear, Summer Sports

1930s Roadhome Pullman Coach Catalog

I have always loved vintage travel trailers, and even considered searching out one in which to store my collection. Had I had more time, I might have actually pursued that option. As it turns out, I did add a trailer related object to my collection, this mid to late 1930s catalog for Roadhome Pullman Coaches.

There’ no date in the catalog, so I had to go by the dates to figure out when it was published. The models of the cars are probably the best clues, but I know little about vintage cars. So I went with the clothing the people are wearing. The lengths of the dresses and the hair styles sure look 1935 – 1936 to me. If you are a vintage car know-it-all, feel free to enlighten me.

Travel trailers had been around for a while in the 1930s. People had been using their autos for camping since the early days of the automobile. There were specially made tents that attached to the car, with the auto itself being used for sleeping. But as more people were hitting the ever-improving American highways, camping setups became more luxurious.

Why rough it and spend hours setting up camp when one could have a fully stocked cabin on wheels? There’d be more time for relaxing.

Campfires were optional when one had a fully-functioning kitchen.

That refrigerator is actually an icebox, though you could upgrade to gas or electrical. Power was limited, and so was conserved when possible.

At night the sofa became a bed. The walls were made of mahogany, a feature I’ve noticed in other trailers of that era.

These floor plans make the Roadhome look nice and spacious. If you have noticed the lack of a bathroom, the bathtub is hidden beneath a seat, and the toilet is contained in a closet.

What’s interesting is how the basic fundaments of a travel trailer have not changed much since the 1930s. They still have tiny kitchens and toilets concealed in closets. Furniture still serves double-duty when possible. But somehow the vintage ones are just more charming. Maybe I should find one for myself anyway.

18 Comments

Filed under Camping and Hiking, Catalogs, Travel, Vintage Travel

Jantzen 1936 Style Book

Jantzen is one of those companies that seemed to get things right from the very beginning. It was established in 1910 by Carl Jantzen and John and Roy Zehntbauer as the Portland Knitting Company, with their products being woolen sweaters and accessories. The founders were active in rowing, and in 1913, they designed wool knit trunks for members of their team. From there a one-piece men’s bathing suit was designed. By 1915 bathing suits became their main product, and the name of the company was changed to Jantzen.

The three owners were also avid swimmers, so they worked on the knit until it was good for swimming and not just splashing about in the water. In 1921 the team at Jantzen began marketing their suits as swimming suits instead of bathing suits. By then Jantzen suits were being marketed to both men and women, and their famous diving girl logo had been designed.

The Jantzen story is well-documented. The company advertised heavily and they also released catalogs for both retail and wholesale. I have a fair collection of them, mainly from the 1950s, so I was glad to get this earlier one.

Unlike some companies, Jantzen maintained an archive even after the original families sold the business. They have not only a nice collection of Jantzen swimsuits, but catalogs, artwork, and copies of the in-house magazine, Jantzen Yarns.

My 1936 catalog has this nifty color chart. Color can be an important clue when determining the age of a vintage piece. Colors, like everything else in fashion, come and go.
The 1930s brought a lot of changes to swimsuit fashion. The wool knit suit was still pretty much standard for suits, but makers were always looking for ways to make them fit better. They were much more form-fitting than 1920s suits, just as 1930s dresses were more fitted than the dresses of that decade.

The Take-Off model came with a removable skirt that doubled as a cape. The straps could be adjusted for three different looks.

The two-piece suit was making its appearance.
“Maximum exposure”
Changes were also coming to men’s swimsuits. In 1932 Jantzen introduced the Topper, in which the top could be removed from the trunks by way of a zipper. This was considered very risque in some areas.
By 1936 some men were doing away with the top and just sporting trunks. But for more conservative tastes, Jantzen still made the old-fashioned one-piece.
Things got really cute with kids’ suits.

Jantzen developed several textured knits, like the Kava knit seen throughout this catalog. Lastex thread had been invented and marketed starting in 1931, but it took swimsuit makers a few years before they fully embraced the new (and improved) technology.

6 Comments

Filed under Catalogs, Proper Clothing, Sportswear, Summer Sports

Abercrombie & Fitch Summer Sport Styles 1939

I’m always happy to locate a catalog that features women’s sports clothing, especially when it’s from a company like Abercrombie & Fitch. This newest acquisition is from 1939, and I also have the winter 1938 edition. These are the only two I’ve ever seen, so I have no idea how long A&F put out this particular catalog.

If I ever get around to building that time machine, one place I definitely want to visit is the A&F flagship store that was located on Madison Avenue at 45th Street in New York City.  That would be true adventure shopping!

The copywriter lays it out straight – don’t expect frou-frou at Abercrombie & Fitch. But that does not mean the the clothing sold by A&F in the spring of 1939 was not fashionable.

The move toward the very strong shoulders associated with the 1940s had already begun, and you can clearly see it in the sleeves of these rayon and linen frocks. Insead of shoulder pads, the 1930s designer used deep pleats at the top of the sleeve to create the desired width.

By the end of the 1930s, fashionable length in tennis dresses had been abandoned in favor of shorter skirts that increased the players’ mobility.  I love the zipper in the sleeve of the dress on the left. I’ve never seen this feature in a blouse or dress. Usually what is seen is the split sleeve on the right. Both free the arms to make for a better swing.

The dress in the center is the same as the one on the cover. The buttons not only can be unfastened to allow the player to have a wider stride, according to the catalog it “unbuttons down each side so it may be laundered easily.”  All these dresses are available only in white.

Golf attire did not adopt the shorter skirt like the tennis dress. Golf does not require the long stride of tennis, and golf and country clubs tended to be very conservative spaces.  Only one of these dresses was available in white, as color was standard on the golf course.

It’s always amazing to realize how much more conservative swim and beachwear was in the late 1930s than in the late 20s and early 30s. All these suits except the one in the middle are made from woven fabrics, and most likely they all have zippers down the back.  The willowy beach pajamas of a few years earlier have been replaced with slacks.

Riding attire depended on where one was riding. The look on the left was appropriate  for Western ranch wear. The riding coat and jodhpurs were more suited for Eastern wear.

Here we have a selection of clothing for boating. The slacks suit in the middle was made from denim, but the one on the right was constructed of waterproof silk. It was also available in cotton sailcloth.

This page was titled, “Country Compromise”. One could wear her shorts and her skirt too. The set on the left is called an exercise suit, and comes with shorts beneath the skirt.

As much as I love the clothes, I’ll admit that this page of accessories is my favorite. Number 4 is a beach bag from Paris, and that’s a watch set into the wooden lid. Number 6 is described as lastex panties, to wear under sports clothing. And number 11 is a pouch to hold one’s golf incidentals.

 

 

12 Comments

Filed under Advertisements, Proper Clothing, Sportswear, Summer Sports

How Not to Waste a Scrap

I recently found a set of twelve unfinished patchwork pieces in the Dresden Plate pattern. I scooped these up from the bottom of a bin at the Goodwill Dig, knowing I had absolutely no use for them. But the thought of these Depression Era fabrics ending up in a ragger’s bundle made me so sad I had to rescue them.

All the fabrics are 1930s dress fabrics or feedsack fabrics. Some of the fabrics are the same but in different colors, like the blue and green examples above. Maybe a mother made matching dresses for her little girls – blue for one girl and green for the other. And since that same design is also present in red and in purple, maybe there were four daughters.

What really impressed me the most is that some of the pieces are actually pieced from even smaller scraps. The center piece above is made from five tiny scraps, some of them much smaller than an inch in width and length. The maker really knew how to use up every tiny bit of the precious material.

Amazingly, these designs were all pieced by hand. Do you see why I just had to rescue these?

In my own sewing, one of the things I hate facing is the large amount of unusable scrap fabric left over from the cutting. I’m not a quilter, and for the most part, don’t indulge in fiddly crafts that use tiny scraps of fabric. I do make lots of pillows, and all my scraps are cut even smaller to make filling. After reading about how much textile waste ends up in the trash dumps of the world, I can’t bear to add to the problem.

I know that in some areas there is textile recycling. And if worst comes to worst, scraps can be donated to Goodwill where they end up in the ragger’s bundles.  Are there any other ideas?

So now I have twelve pieces of Dresden plate, which I don’t need. I’d love to pass them on to someone who will actually use them, and that person has been located. Thanks, Joni, for taking these off my hands!

A few of the pieces have stains. This is the worst one I have noted.

 

 

 

10 Comments

Filed under Shopping, Textiles, Uncategorized

Dress and Home Workbook, 1935

This recent flea market find is a workbook to accompany a high school textbook, The Mode in Dress and Home. The author, Dulcie G. Donovan was a home ec teacher at Hollywood High School.

I don’t remember having a textbook in my 1970s home ec classes, much less a workbook. As a teacher, I know that workbooks are an expensive addition to the school budget, and are usually reserved for classes in which they are most useful. That is, things like primary arithmetic. I’m really curious about a school that could afford  to buy, or more likely, to require the students to purchase an unnecessary workbook during the Great Depression when there was little money for such things.

As it turns out, the school was Concord High School in Concord, Virginia. Nothing I’ve read about this central Virginia village suggests a higher than average standard of living. So, the why of this book remains a mystery. But the contents are what we are really interested in.

I’m sure that much of the content directly mirrors what the students read in the textbook. But there are also many opportunities for each student to reflect on her own preferences and experiences.

If you have read Linda Przybyszwski’s book, The Lost Art of Dress, then you might recall how home ec teachers and writers  taught that the principles of art could and should be applied to one’s manner of dressing.  In this workbook there is a lot of discussion of  principles like proportion and color. Donovan also has the students look at fashions of the past, in their quest for good taste in fashion.

Of course, there is a lot of leading the horse to the water, so to speak. Any fool could see that the lines of 1935 were much better than those of  the prior years.

This page was not completed, but I love the exercise created here. Students were to prove the effects of color by the use of these templates.

In other places fabrics were collected and saved in the workbook. I’ve seen this concept in other student work of this era, mainly in the form of student-made notebooks in which samples of work and fabrics are collected as a resource for the student.

Appropriateness was a big topic. Our student, whose name was Margaret Nash, correctly identified each of the fads, but she wisely neglected to type-cast her classmates as to personality. And to make the results public would have been a big mistake, in my opinion!

And what’s with the little elf character? He’s (she’s?) found throughout the book and is the sort of thing high school girls love to make silly jokes about. Or was that just my high school classmates?

The next part of the workbook was devoted to sewing.  Can you label the parts of the sewing machine?

The class examined the commercial sewing pattern. In 1935 most pattern companies were beginning to add to the instructions included. Up until the mid 1920s, many patterns had only brief instructions on the envelope. By the 1930s there was often an instruction sheet enclosed, but even those instructions required a working knowledge of sewing techniques.

Remember, buttons are sewed on for service and not just decoration.

As in many ambitious curriculums, the school year ran out before the workbook was completed. The second half of the book in which the home is addressed, is not used at all. Maybe it was to be used in a second year of the course. Or, more likely, home ec really meant sewing and cooking, with home decoration being an after-thought, or not studied at all. I vaguely remember cutting colorful pictures out to magazines to create rooms.

 

13 Comments

Filed under Curiosities, Sewing