Last fall luck was with me and I found a Butterick counter catalog from 1934. I say lucky because these are so hard to find these days, and when they appear online they always come with a hefty price tag. What’s really amazing about a resource like this catalog is that every time I look through it I notice something new. So I hope this post will be somewhat focused, without me running here and there with a hundred different observations.
Of course I’m most interested in the sportswear, and this catalog is full of superb examples. But because the catalog offers a wide range of clothing, comparisons between sportswear, day clothing, evening gowns, and even lingerie, can easily be made. One of the best tips I know of when it comes to dating sportswear is to look at a piece as though it were fashionable day or evening wear. Things like swimsuits and tennis dresses often have the same sort of fashionable details you’d see in other clothing.
You can see that the design above is the same play set at the top of this post. The pattern actually contained all four pieces, so a woman could easily turn a play look into streetwear. It’s a little too early for the one-piece playsuit with matching skirt, but it’s easy to see how sportswear was headed in that direction. The shorts look almost exactly like the lingerie panties so commonly seen in the early 1930s.
It would not be long before the pleated shorts as seen on the right became the most popular type.
Have you noticed the bare backs? It wasn’t just popular in sportswear. Halter tops were fashionable, as were tops that fastened at the shoulder, and were bare in the back like the top on the right…
and like this evening gown.
By looking at these drawings you might think that no woman in 1934 had hips, and that all were very tall. That’s partly due to the elongated scale of the drawing, but also because by 1934 dress waists had become shortened as skirts got longer. Of course, “waistlines” were actually at the hip in 1927 and then they began the journey up toward the waist. This didn’t happen over night.
I read somewhere that before the mid 1930s waists tended to draw the eye down with seams and piecing like the downward pointing yoke of the shorts in the first photo. But by 1934 or so waists started moving and pointing toward the face. Skirts became very slim and quite plain. The details were mostly on the bodice, above the waist.
What makes pattern books especially helpful in seeing trends like this is that unlike catalogs of ready made clothes that feature just what was designed and made for that season, pattern books would carry a popular pattern for several years. Because the patterns are numbered pretty much consecutively, it’s easy to tell the older designs from the newer ones. The dress above with the piecing below the waist is an older design.
I had to show this pattern because it reminds me so much of the nautical pant set I recently added to my collection.
This one is interesting because it’s one of the very few designs in the catalog that calls for a zipper.
It’s hard to understand the logic behind having a dress that buttons up the back, but regardless, I love this look so much. It came with a little jacket, as that V-neck in the back is a bit too bare for the street.
Most of the dresses could be made very sporty, or slightly less so. The two dresses in the center could be made from the same pattern, with a choice of collar, sleeves, and belt.
One of the oldest designs offered in this catalog is this romper. Judging by the number of the pattern and the hair styles of the models, my guess is that this one dates from 1929 or 1930. Maybe Butterick continued to sell it because it was popular with dance students.