Category Archives: Summer Sports

Abercrombie & Fitch Summer Sport Styles 1939

I’m always happy to locate a catalog that features women’s sports clothing, especially when it’s from a company like Abercrombie & Fitch. This newest acquisition is from 1939, and I also have the winter 1938 edition. These are the only two I’ve ever seen, so I have no idea how long A&F put out this particular catalog.

If I ever get around to building that time machine, one place I definitely want to visit is the A&F flagship store that was located on Madison Avenue at 45th Street in New York City.  That would be true adventure shopping!

The copywriter lays it out straight – don’t expect frou-frou at Abercrombie & Fitch. But that does not mean the the clothing sold by A&F in the spring of 1939 was not fashionable.

The move toward the very strong shoulders associated with the 1940s had already begun, and you can clearly see it in the sleeves of these rayon and linen frocks. Insead of shoulder pads, the 1930s designer used deep pleats at the top of the sleeve to create the desired width.

By the end of the 1930s, fashionable length in tennis dresses had been abandoned in favor of shorter skirts that increased the players’ mobility.  I love the zipper in the sleeve of the dress on the left. I’ve never seen this feature in a blouse or dress. Usually what is seen is the split sleeve on the right. Both free the arms to make for a better swing.

The dress in the center is the same as the one on the cover. The buttons not only can be unfastened to allow the player to have a wider stride, according to the catalog it “unbuttons down each side so it may be laundered easily.”  All these dresses are available only in white.

Golf attire did not adopt the shorter skirt like the tennis dress. Golf does not require the long stride of tennis, and golf and country clubs tended to be very conservative spaces.  Only one of these dresses was available in white, as color was standard on the golf course.

It’s always amazing to realize how much more conservative swim and beachwear was in the late 1930s than in the late 20s and early 30s. All these suits except the one in the middle are made from woven fabrics, and most likely they all have zippers down the back.  The willowy beach pajamas of a few years earlier have been replaced with slacks.

Riding attire depended on where one was riding. The look on the left was appropriate  for Western ranch wear. The riding coat and jodhpurs were more suited for Eastern wear.

Here we have a selection of clothing for boating. The slacks suit in the middle was made from denim, but the one on the right was constructed of waterproof silk. It was also available in cotton sailcloth.

This page was titled, “Country Compromise”. One could wear her shorts and her skirt too. The set on the left is called an exercise suit, and comes with shorts beneath the skirt.

As much as I love the clothes, I’ll admit that this page of accessories is my favorite. Number 4 is a beach bag from Paris, and that’s a watch set into the wooden lid. Number 6 is described as lastex panties, to wear under sports clothing. And number 11 is a pouch to hold one’s golf incidentals.

 

 

12 Comments

Filed under Advertisements, Proper Clothing, Sportswear, Summer Sports

Cole Cuts Newsletter for Cole of California

I recently added twenty-two copies of swimsuit maker Cole of California’s company newsletter from the 1960s to my archive. I have found old newsletters before, as it was a pretty common practice for large companies to share news of the company and workers this way. The pulp and paper factory in my hometown had a newsletter called Chips (get it; wood pulp made from wood chips). Puns must have been popular in naming newsletters, as Cole’s was called Cole Cuts.

Like most of the company newsletters I’ve seen, Cole Cuts was a gossipy, amateurish affair.  The covers were usually cut and pasted motivational content from other sources, but the interior content reveals a wealth of information about Cole and its workers.  The pay must have been fairly decent, because many of the employees took vacations across the country, and even to Europe.  Every month there was a listing of who was driving new cars!

Cole of California actually started as the West Coast Manchester Knitting Mills, a maker of men’s long johns. When the owners’ son, Fred Cole, joined the family business in the mid 1920s, he switched over to making knit bathing suits.  The biggest change came in 1936 when Cole hired designer Margit Fellegi to design bathing suits with a California/Hollywood look. In 1937 they added clothes to match the bathing suits: skirts, jackets, and dresses.

In each newsletter there is a profile of a long term employee. In telling this employee’s story, a lot of company history is revealed. For instance, one profile mentioned that in the late 1930s scraps of fabric left over from the cutting of the clothes were used to make matching shoes. Most interestingly, most of the workers profiled started working at Cole in 1942 or 1943. They joined Cole to make parachutes for the war effort, and ended up staying at Cole after the war work ended.

Also interesting is what the newsletter does not say.  In twenty-two issues I could find only one mention of Fred Cole, and that was in a profile of his daughter Anne Cole. I don’t have every issue, so surely his death in 1964 was mentioned, but by and large, he goes unnoted.

On the other hand, the designer Fred Cole hired to remake Cole’s image, Margit Fellegi, is mentioned in most issues. During WWII Fellegi designed the Swoon Suit. It was two pieces, and was held together with laces on the side of the trunks. No rubber was used due to wartime restrictions. My suit above is not a true Swoon Suit, but is a tamer post-war version.

In 1965, the newsletter compared the public’s reaction to the Swoon Suit to the most recent Fellegi creation – the Scandal Suit . The Scandal Suit was mentioned a lot in 1964 and 1965.

That’s Margit Fellegi on the left, along with assistant designer Barbara Meyer, in December of 1967. By that time Cole had five divisions, all with a design staff. Their top of the line was the misses department, along with sportswear and juniors, and two separate labels, Sandcastle and Sea Star. Sea Star was actually made for and sold by Sears.

From reading Cole Cuts and looking at the many photos of workers, I was amazed at the diverseness of the staff. In the tidbits about workers, it often mentioned from where the employee came. Cole had workers from across the globe and the USA. There were many Hispanic workers, especially at their plant in Pico. In fact, the news from Pico was printed in Spanish.

My newsletters date from 1964 to 1969. By reading carefully one can begin to see hints of big changes ahead. The newsletter above brags about automation coming to Cole, but over the years automation has led to the elimination of thousands of jobs in manufacturing. And in one revealing note from 1968, we can see the beginnings of manufacturing moving off shore. Two company executives visited Japan and Hong Kong “where they visited factories who are manufacturing certain items in our lines, and also looked for new fabrics…”

Cole of California was first sold in 1960, to Kayser-Roth. Since then it has changed hands several times, and today you can still buy a Cole bathing suit. I imagine that the folksy newsletter is long, long gone though. And I wonder what happened to their archive.

8 Comments

Filed under Collecting, Sportswear, Summer Sports, World War II

White Stag Fun Togs in Topsail, 1955

Over the years I think I have written more about White Stag than any other sportswear brand. It’s one of my favorites, and I have quite a few pieces in my collection. Because their garments were so well made out of exceptionally sturdy fabric, much survives in excellent condition. Many times I’ve found pieces that I thought were never worn, only to examine them and find evidence of wear. If only clothing today held up as well!

A good example is a set I recently bought. There are three pieces – middy blouse, clamdiggers, and short sleeved jacket.  All look like they were made yesterday.

White Stag got its start as a maker of canvas items, and until the 1960s most of their clothing line was also made from canvas or sailcloth. Consequently, many of their items have a nautical flair. So much the better!

These pieces are made in a deep medium blue. I might even call it marine blue.

White Stag made these, or similar pieces for several years in the early to mid 1950s. The styles changed some, and the colors were updated, but other than that one could always find colorful pieces with a pop of white in the offerings from White Stag.

This ad is from 1955, but I could have used several others I have that date from 1951 through 1956.  Most of the items were in solid color sailcloth that could mix and match, but in 1951 they used a red, white, and blue stripe, in 1954 they made a print with fish, and in 1955, large polka dots were used.  And you can see that a stripe was also used in 1955.

High on my want list are the crew hats and the drawstring bag. The clothes are so easy to find, but the accessories are eluding me.

I found this set on Instagram, or rather, friend Robin found it and sent the photos to me. I love how my online friends help me spend money! Seriously, I appreciate every tag and lead that is sent my way. And I’d really appreciate it if someone would find that hat and bag for me.

I already had the middy blouse in turquoise.  It is a bit different, but basically it is the same design.

And for some of my favorite design details – side laces…

middy collar…

and adjustable tabs at the hem of the pants.

All of the pieces, including the turquoise top, have this label. I’ve not completely worked out the system White Stag used to label their goods, but most of the 1950s pieces made after 1951 have this or another blue label, pieces from the 1940s through 1951 often have a red label, and pieces from 1960s and later have a white label. This is not engraved in stone!

 

6 Comments

Filed under Collecting, Made in the USA, Sportswear, Summer Sports

Givenchy for Jantzen Antibes Bathing Suit

The more one collects, the more you realize that it really is all about the good stuff. If you read any book or article targeted toward the beginning collector you will read that you should, “Buy the best you can afford.” It’s true.

I do a lot of thinking about the pieces that really need to be represented in my collection. One such item is a glamorous black 1950s bathing suit. I actually had one – a Jantzen – but it just did not give off the sophisticated vibe I was after. I sold it.

So I was back at square one, with no black bathing suit of my dreams. Luckily, I have friends.

I have written about Style and Salvage before. Mel and Jeff are two of the most knowledgeable vintage sellers I know, and to have them in my own backyard is an incredible thing. They have sourcing secrets that go way beyond the local resources, and I’m always amazed at the incredible things they turn up.

On a visit a while back I knew I’d found my black 1950s bathing suit.

From 1956 through 1959 Jantzen made a line of bathing suits, some with matching cover-ups and skirts. French couturier Hubert de Givenchy designed suits for the line in 1957 and 1958.

For Jantzen and only for Jantzen, Givenchy, the free-spirited ringleader of creative art in the Paris couture, has designed a marvelous collection of avant-garde swim suits. This is one, “Antibes”, in fabulous new elasticized crepe, in inspirational modern art colors. $25

Twenty-five dollars was pretty pricey for a bathing suit in 1957. The inflation calculator puts it at almost $230 in 2019 dollars. That could be why these are so rarely seen today.

Sometimes good design means knowing when and when not to embellish.  Givenchy knew this suit needed only a small bow to anchor the straps.

Thanks to Style and Salvage for the use of their photos, and especially for the exceptionally fine suit!

12 Comments

Filed under Collecting, Designers, Sportswear, Summer Sports

Clothes, 1926 Filene’s, Boston

I recently found this catalog disguised as a magazine from William Filene’s Sons in Boston. I don’t buy a lot of basic catalogs, but this one focuses on summer sportswear, so it is a good fit within my collection.

I would think that today if the name Filene’s comes up, most people would think of the famous Filene’s Basement. Started in 1909, it was not the first bargain basement (that honor goes to Marshall Field in Chicago) but it did grow to become the most famous. It was probably the most lamented department when the store was closed in 2006 and 2007. Today there is an online Filene’s Basement, but we know that does not count.

But this catalog was not advertising wares from the basement. The dress or ensemble on the cover is not mentioned inside the catalog, but a very similar dress could be found in the women’s department on the fifth floor for $25. The inflation calculator prices that at $362 in 2019 dollars.

The catalog has twenty-two pages, and four of them are devoted to sweaters. This is 1926, so all the sweaters have a long, below the hip, slim line. Filene’s suggested layering the sweaters, much like French tennis star Suzanne Lenglen did. According to a question and answer page in the catalog, “Mlle. Lenglen this year often wears a sleeveless white dress, with three cardigans over it – the first of crepe de Chine, the second of Milanese silk, the third of light wool.”

The tennis dress on the left is made of silk, and is available in white as would be expected, but also in colors to wear off the court. I’d like one in larkspur. The dress on the right is described as being in the Vionnet style. This style is referenced elsewhere in the catalog, always when describing a square neck and a line of fagotting across the top of the bust.

This golf dress was developed with advice from actual women golfers. I can’t see that the necktie helped with the golfer’s comfort though.

There’s that Vionnet-style bodice again. Elsewhere in the catalog, sweaters are described as being Chanel-style.

But to get the real French thing, one had to go to the more exclusive French Shop, which was located on the sixth floor in 1926. There one could have a French designer gown fitted to suit the buyer.

Like so many department stores across the US, Filene’s eventually fell victim to Federated and Macy’s. To make it worse, the old Filene’s store was not converted to a Macy’s store as happened in so many other cities. Instead, the interior of Filene’s was gutted as only the exterior was protected under its historical classification. Today, much of the building is home to Irish fast fashion retailer Primark.

4 Comments

Filed under Advertisements, Collecting, Summer Sports

1940s French Bikini

I love bathing suits, and I have become very picky about the ones I chose to collect. The early French bikini above is the sort of find that keeps me excited about collecting.

When I say early, I mean late 1940s. In 1946 designer Jacques Heim released his tiny two-piece and called it L’ Atome. Shortly afterward, Louis Réard designed what he called the Bikini. Both suits were tiny and showed the navel, and even though Heim’s was released slightly earlier than Réard’s, the name Bikini stuck.

A 1940s bikini has been on my want list for a long time. They are rare  in the USA, as the suit was just too skimpy for most American women of the post-war period. Last year an example by Heim came up for auction. I crossed my fingers and made the biggest bid I could, hoping it would fly under the radar of other collectors. It did not, and in the end sold for almost $10,000. This was a bit over my budget.

But then the suit above came into my life. I first spotted it on the seller’s Instagram (Skirt Chaser Vintage), and then bought it when it came up for sale.

Many of the early French bikinis laced and tied at the sides. This was not new, as several American swimsuit makers used this feature on their larger suit briefs during the war. Daring bathers could buy the suit a bit snug and then lace loosely to show a bit more skin.

The French took the idea to a whole new level. Some of Louis Réard’s suits were actually string bikinis, with no sides at all – only the string ties.

The map of France print is a great touch. The fabric is interesting, and unexpected. It’s a cotton textured barkcloth, more suitable for curtains than a swimsuit. But this was after the war, and fabric production was not back to pre-war levels. One used what one had.

I came up completely empty when attempting to find out anything at all about the label, Lavog. If anyone has any information about it, I’d be forever grateful.

In 1948 Holiday magazine printed an amazing photo-essay on the changing bathing suit. Leading off the article was this photograph.  The caption reads:

Such brief suits, unfortunately, are not ordinarily for sale. They must be custom built for custom-built girls like Sandra Spence.

The essay features other two-piece suits, but all have navel-covering shorts. It would be another fifteen to twenty years before the bikini really caught on in the US.

 

 

8 Comments

Filed under Novelty Prints, Proper Clothing, Sportswear, Summer Sports, Vintage Clothing

Bathing Suit Timeline

A recent project has been developing a timeline of bathing suits from the 1860s through the 1920s. From looking at the sales pages and such on the internet, it seems to me that such a timeline might be useful to people trying to place a date on older suits. I’ll be adding to what I’ve got here and will eventually make a permanent page on my long neglected Fuzzylizzie.com site.

For now, here’s a chronological view of sixty years of bathing suit styles, with date and source, but no commentary.

1864, Godey’s Lady’s Book

1865, Godey’s Lady’s Book

 

1871, Harper’s Bazar

 

1876, Harper’s Bazar

 

1881, Harper’s Bazar

 

1885, Harper’s Bazar

 

1892, Harper’s Bazar

 

1895, Le Bon Ton & Le Moniteur de la Mode United

 

1902, Sears, Roebuck Catalog

 

1909, McCall’s

 

1911, Woman’s Home Companion

 

1912, Greenhut-Siegel Cooper Catalog

 

1917, Von Lengerke and Antoine Catalog

1918, The Delineator

 

1921, B. Altman & Co Catalog

 

1925, Bonwit Teller Catalog

 

I’ve chosen to end with the mid 1920s, as after that date there are many more resources for dating, and I want to use images that are firmly in the public domain.  You can see there are some gaps, and I’m working on at least an example from every five years or so.

Putting bathing suits in a timeline really shows how fashion was followed, even in the water.

11 Comments

Filed under Proper Clothing, Summer Sports