I was interested in this little catalog because I’d never heard of the company, South Carolina Mills, located in Spartanburg, South Carolina. Spartanburg is a quick trip down the mountain, in the SC Upstate, or piedmont. It was at the beginning of cotton country, and a lot of cotton is still grown in the region today.
Unfortunately the generic name of the company brought up every mill that ever existed in South Carolina in a google search. But after a careful consideration of the contents of the catalog, I’ve pretty much decided that there was not a “South Carolina Mill,” but that the company was a sales outlet for many of the region’s textile and garment factories.
In the catalog there is a wide variety of cotton-based products – clothing for the entire family, towels, carpets, blankets, curtains, and fabrics. All of these are products that were made throughout the Carolinas.
One of the few brand names mentioned in the catalog was Startex. Startex was located just west of Spartanburg, and made printed cotton towels and tablecloths. Today the factory is gone, but there is still a village remaining by the name of Startex.
The catalog does not give us the brand name, but these sure look like Beacon blankets to me. It could be that because that mill is in North Carolina, they did not want to mention it. Or it could be that they were made by another company. There were lots of small blanket makers in the area.
There were several pages of fabrics for the home sewer. A few of them are labeled as being from Springs, which was a large mill in Lancaster, South Carolina. They are the makers of Springmaid.
The catalog clearly shows the diversity of products that were being produced from cotton. And here is a look at some of the clothing:
Probably my favorite page from the catalog was this one showing clothes for boys. Is that argyle shirt nifty or what?
I did a Google maps search for the address given in the catalog of where to send the order. Today it is an empty lot.