Wellco Shoes, Boots and Slippers

Photo copyright and courtesy of Small Earth Vintage

I’ve known about Wellco for a long time.  The factory used to be located just up the road a bit in Waynesville, North Carolina.  I guess I’d never considered doing a post about the company because in my mind they are makers of combat boots for the US military.  But there is a very interesting story behind Wellco, and some very pretty slippers.

The story revolves around Heinz Rollman who was a third generation shoemaker in Cologne, Germany.  In the 1930s he and his brother Ernst and two cousins,  Walter and Curt Kaufman, were working on ways to mold and attach rubber soles to leather uppers.   Because they were Jewish, in 1935 the family shoe factory was confiscated by the Nazi regime and was “aryanized.”  They then left the increasingly hostile atmosphere in Germany and settled in Brussels, Belgium where they formed a corporation to protect their patents and try and grow their business.

But by 1939, Germany was at war, and Belgium was being threatened.  The partners chose Heinz to go to the US to see if it was reasonable for them to relocate there.

In the US Heinz Rollman got in touch with rubber manufacturers, and found an ally in A.F. Friedlander, the owner of Dayton Tire and Rubber.   Together they scouted out for a location for a new rubber processing factory, and found the idea spot in Western North Carolina.  Friedlander built a factory, which became Dayco, and Rollman’s shoe operation was located in a wing of the factory.  Ernst Rollman was able to get to the US in 1941 with his wife and daughter, and after the war they were joined by the Kaufmans who spent much of the war in Switzerland.

Over the years the company was involved not only in making shoes and slippers, but also in research.  They held many patents on the vulcanization of rubber and  its application in shoe manufacturing.  In the 1960s they developed a combat boot for the US military that was suitable for the wet conditions of Vietnam, and ironically, many years later they developed a boot for the desert conditions of Iraq.

The most interesting part of this story is the man, Heinz Rollman.  He was known for his generosity and helpfulness, and many credit him with the original idea for the Peace Corps.  He wrote two books, My Plan for World Construction in 1952, and The Observer Corps, a Practical Basis for Peaceful Coexistence in 1957 that outlined how people from various countries interacting and helping one another might be beneficial for world peace.

I was pretty amazed at all the information there is on the internet concerning Heinz Rollman.  I found stories about his generosity on various local chat boards.  One told how he would visit a local store and spend $5000 a time on gifts for employees.   When the factory burned in the 1960s, Rollman paid the workers for the days they missed, and very quickly found a new building and machinery to get people back to work.  When people today lament the loss of American jobs, they are remembering businesses like Wellco and men like Heinz Rollman.

Wellco passed out of family hands several years ago, and the community was upset when the new owners abruptly moved the operation to Tennessee.  The slipper division was sold in the 1980s, but Wellco continues to make boots in Tennessee and elsewhere.

I want to thank Jan Schochet for alerting me to the Wellco story.  Jan co-wrote The Family Store, a book based on her research of Jewish businesses in Asheville.  Her family owned a store called The Bootery.  They sold Wellco shoes, mainly because Jan’s father was so impressed and moved by Heinz Rollman who personally traveled around the area with his suitcase of samples.

Correction:  I have corrected the name of Jan Schochet’s family store where Wellco shoes were sold.  It was the Bootery.  They also owned A Dancer’s Place.


Filed under Made in the USA, North Carolina, Shoes

18 responses to “Wellco Shoes, Boots and Slippers

  1. Wow, really fascinating, so in depth.
    Thank you.

    Liked by 1 person

  2. Carol Hart

    Hi Liz,

    When I saw the name Wellco, I was taken back to my mother’s stories of working for the company. My mother worked for Bernie.Faisman (spelling?) at Wellco. She was the youngest of 11 children from a farm in Buncombe County and worked in Asheville after attending Cecil’s Business College. She worked briefly for the US Government in Asheville and hated it and somehow came to interview with Mr. Faisman. He hired her to work for him at Wellco. She told me about how the formula for the rubber soles had been carried out of Germany by someone who had hidden it in his own shoe. Mr. Faisman was very kind to my mother and I still have the baby blanket that was a gift from him at my birth in the 1960s. She would meet Mr. Faisman in Asheville every day and they would drive together to Waynesville. Through her association with Mr. Faisman my mother met Joseph Dave of Dave Steel and eventually worked for him as his secretary and moved with him when he bought the Oregonia Steel Company near Cincinnati, Ohio where she later met my father. Mr. Dave was apparently offended, in the nicest way, that someone in Asheville of my mother’s skill level had not come straight to him to apply for a job. So he “took” her away from Mr. Faisman and Wellco. She very much enjoyed her time with Dave Steel and the Dave family as well as her friendship with Mr. Faisman. When she died a couple of years ago at age 92 I placed an obituary in the Asheville paper and I received a lovely letter from one of Mr. Dave’s sons. Thanks for a reminder of some favorite stories from my mother’s past.

    Liked by 1 person

  3. What a lovely story, and message from Carol Hart.
    Thank you both!


  4. seaside

    I love this post and Carol’s addition to it. It is simply inspirational. And a nice slice of American history.

    Liked by 1 person

  5. Fascinating–and very moving–post, Lizzie. Hope you don’t mind if I share a link to it with my synagogue e-bulletin board; I think there will be lots of interest in the Wellco/Rollman story!


  6. What a wonderful story–and those shoes are to die for.


  7. I am always amazed by the stories of business owners who had to flee their homelands, and then not only survived but found ways to continue their businesses successfully. To have that kind of resilience and strength at such a time–I don’t know if I could do the same. Thanks for this fascinating insight on the company, Lizzie.

    Liked by 1 person

  8. R Mandel

    Why would you NOT post this wonderful, historical story? Is there less value in the history, the people and their story because the company manufactured “combat boots for the US military?”

    Liked by 1 person

  9. Oh what a terrific story…as always, thought provoking!


  10. Pingback: Ad Campaign – Wellco at the Bootery, Late 1950s | The Vintage Traveler

  11. I recently received this email, which I have permission to share here:

    I am the daughter of Ernest Rollman of Wellco Enterprises. My maiden name was Veronica Rollman. I just wanted to correct one item; my father (and my mother and I) arrived in the US in New York from Lisbon in May, 1941, not 1943. Whereupon, my father immediately joined my uncle Heinz in Waynesville to develop not only the manufacturing part of Wellco—which originally made men’s and women’s casual shoes with hand stitched uppers which were then stitched to foam rubber soles but also slippers for children, men and women. The research wing of the enterprise was called Ro-Search (Rollman-Research) which developed the vulcanizing process for attaching uppers to rubber soles, later vibram soles. This led to the manufacture of boots and, of course, the development of all types of military combat boots. The technological support as well as licensing and selling of the shoe machinery they developed was marketed to over 65 countries, including Jordan (even during the Arab Embargo).

    The original company in Germany was called ROMIKA. That brand still exists but has been purchased several years ago by the Josef Seibel shoe company. My father was the CFO and chief f negotiator around the world for the licensing procedures and patents. My cousin, Rolf Kaufman, was the last family member to be connected with Wellco Enterprises before it was taken and, sadly, moved to Tennessee.

    Thank you
    Veronica Rollman Kaufman

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.