Late 1950s Poodle Print

While shopping recently I spotted this 1950s poodle novelty print apron.  I’d seen the print several times before, mainly on a facebook page that is devoted to vintage novelty prints.  I snapped a shot for Instagram, and then forgot about it.

Then a couple of days later, Susan at NorthStar Vintage found the same print but in pink.  It got me to thinking about how common a practice it was for companies to offer prints in different colorways.

So I took to the internet in search of more poodles on different colored backgrounds.  The brown and tan version above is for sale at Heartbreaking.  What made her listing so great was that a shot of the selvage was included in the description.

John Wolf Textiles was registered for business in 1946 as a maker of home decorating fabrics.  The prints were perfect for curtains in a child’s room or kitchen, and were also intended for use as aprons.  But they were also used in clothing, and today gathered and pleated skirts are highly prized by collectors.

As was often the case, the fabrics were available to home sewers and to commercial clothing manufacturers.  The prints were not exclusive to any one maker.

This dress (for trade on Facebook by Leslie Coward) with the poodles on blue and black was a manufactured item.  Note how a bit of the stripe accents the bodice.  Also note there is a band of black at the hem that was added.

This dress was sold at Sears, Roebuck.  I also spotted the identical dress in an early 1960s Lana Lobell catalog.  You will have to click to see the catalog page because I found it on Pinterest and there was no way to establish who the originator of the photo was. (This is why I hate Pinterest…)

And here is the identical dress in green, which has been sold, but was in the FrocksnFrills shop.  This dress was sold by JC Penney, under their Brentwood label.  The poodles have buttons for eyes, and you can just barely tell that the black and blue version sold by Sears also have buttons for eyes, as does the one sold at Lana Lobell.

According to the Lana Lobell catalog copy, they sold the dress in black/blue, brown/tan, and mint/dark green.  I just find it interesting that the identical dress with different labels could be purchased in at least three places.


Although this print is not an exact match, I think it is close enough to be included here. The poses of the dogs are identical in both prints, but the dogs playing dress-up are a bit less poodley. Still, I think it shows how ideas evolved and changed, or perhaps, how ideas were “borrowed”.  This skirt was sold by Cheshire Vintage.

The facebook group I referred to, Novelty And Border Print B/S/T, is a great one to be involved in if you like novelty prints, or if you just want to learn more about them.  People in the group are very knowledgeable, and someone is always posting a new find  from a catalog to help document a print.

If anyone reading has this print in a different colorway, I’d love to show it off along with the others.

Edited for addition of photo.


Filed under Made in the USA, Novelty Prints, Textiles

15 responses to “Late 1950s Poodle Print

  1. These prints are adorable!! 🙂 – Karen


  2. Lizzie Bramlett, textile detective. Add that to your long list of skills!


  3. gail

    Enjoyed the article, Thanks! Strong language to use against Pinterest, a site that I enjoy and gleam many, many ideas from all the subject pictures it has to offer!


  4. The black dress with blue poodles is fantastic!


  5. Oh John Wolfe and your novelty boarder prints!!! *shakes fist* His stuff is so wonderful, but my god, has skyrocketed in price!

    I feel ya on the Pinterest front…I still use it though.


    • I’m ashamed to admit that I use it as well. But I only post my own photos.

      I cannot believe how the prices have gone through the roof. Massed-produced printed gathered skirts for $300? A common occurrence these days.


  6. Susan Maresco

    Wonderful to see these again. In 1958, i made a light blue circle skirt out of felt and then sewed a white poodle fabric ‘decal’ onto it, including a leash! Lots of girls in my high school made these skirts in different colors and wore them to school. The felt was a good quality and hardly pilled. There were poodle pins, too, studded with rhinestones and other fake stones. Then there was “How Much is that Doggy in the Window?” song


  7. What a wonderful post! I was checking out John Wolf Textiles after acquiring a parakeet in a birdcage border print of his. Then when I read your blog, I was shocked to see the poodles which matched an apron I just listed in my Etsy shop – in blue! Thanks for all the research. Loved reading it!


  8. Pingback: Late 1950s Poodle Print | 1000 – Modern

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