Blossom out in flattering flowering Swim Caps by Kleinerts. Cap your curls in these beauties and never worry your head about waves! Hair stays dry for sure…
Look at the wonderful new things that have happened to swim caps. Fabulous new textures… beautiful new designs… an array of colors to set the beach ablaze with a never before kind of swim cap flattery.
Two different ads with two different approaches to selling swim caps, but note how both use the word flatter, and both have cap-covered heads sticking out of the water. Both ads appeared in the June, 1958 editions of American magazines.
The Vintage Traveler 
Oh please, FLATTEN is more like it! I felt like an alien with an oversized cranium wearing a bathing cap growing up – but those ladies would look lovely wearing anything 😉
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It’s the lipstick!
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If they still made swimming caps like this I would wear them!
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