I posted this ad on Ad Campaign a year ago, and it continues to be a favorite novelty print. There’s just something about a flag on a sailboat that screams summer. I was browsing etsy last week when I spotted the print in another colorway.
It’s always a treat spotting a garment that I’ve seen in an ad or in a magazine editorial. It just brings the ephemeral past together with the tangible present. And the print looks so fresh, like it could have been designed recently.
Am I asking too much to hope that this print exists in red, white and navy? Possibly not, because fabric companies often made a print in several different colorways, as you can see from the ad and the photo of the skirt. And if you read the ad you’ll see that “white with red” is also available. I can only hope that I’ll someday find it in my dream color combination.
The fabric was made by Fuller, which was known for their great prints. Often a company would sell the same fabric to several different garment makers, which is the case here. My 1957 ad is for “Just Juniors” but the skirt for sale by SweetBeeFinds has a “Bogart’s of Fort Worth” label.